Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.

Marketing & Strategy 305

Marketing & Strategy Marketing Strategy Tips Advertising Agencies 305

Tomorrow People

JUNE 3, 2024

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. This is why voice of the customer data (VoC) is so important. When you learn about the opinions, desires, demands and motivations of the people who already use your product, you’re in a better position to foster brand loyalty, develop customer-centric products, and drive more sales.

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Marketing Insider Group

JUNE 3, 2024

As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.

Google 296

Google High Quality Lead Search Marketing SEO 296

Martech

JUNE 3, 2024

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Privacy 135

Privacy Opt-out Privacy Policies Opt-in 135

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

CMSWire

JUNE 3, 2024

AI can enhance, not replace, customer experience roles. Here's how to make AI your best CX friend. Continue reading.

Best Practices 133

Best Practices Communities Generation 133

CMSWire

JUNE 3, 2024

AI image creation tools are transforming marketing. But which one is right for you? Continue reading.

Generation 124

Generation Best Practices Marketing Tools 124

Sprout Social

JUNE 3, 2024

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

Social Media 121

Social Media Effectiveness Media Content 121

Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personaliz

Loyalty 114

Loyalty Personalization Peer-to-peer Planning 114

Acrolinx

JUNE 3, 2024

There are lots of standard corporate style guides you can adopt. In this post, we share four US style guides and how best to use them. The post Four US Style Guides That Every Writer Needs to Know About appeared first on Acrolinx.

Best Practices 105

Best Practices Guidelines Content 105

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

JUNE 3, 2024

“We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing Symposium. Retrofitting is what marketing did in response to disruptions like the internet, then social media, then mobile. It is what many expect to continue to do in response to the end of third-party cookies, the growth of privacy regulations and the rise of generative AI.

Marketing AI 112

Marketing AI Gartner Marketing Budget Differentiation 112

Acrolinx

JUNE 3, 2024

Microcopy is becoming an essential part of a digital marketing strategy. Learn all about it here and how to make sure your microcopy is great. The post Microcopy – Small Words of Big Importance appeared first on Acrolinx.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Marketing Content 105

DivvyHQ

JUNE 3, 2024

For every content creator, there comes a time when your well of content ideas will run dry. Luckily, there’s a whole world of inspiration and ideation tools out there. Check out these hacks, tips, tricks, and tools that are sure to help you generate ideas that your audience will actually want to consume.

Generation 103

Generation Content Tips Tools 103

Acrolinx

JUNE 3, 2024

Want to create marketing content that converts? Check out our guide to marketing content creation to create content that delivers results. The post A Guide to Marketing Content Creation appeared first on Acrolinx.

Content 104

Content Marketing 104

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

SmartBrief - Marketing

JUNE 3, 2024

Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. Its impact on search engine optimization strategies cannot be overstated. But what does the future look like for AI SEO tools? Will it continue to help you climb the SERP? Or search engines will penalize your site for abusing it. Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.

Marketing AI 102

Marketing AI SEO Ethics Lead Scoring 102

Bannersnack

JUNE 3, 2024

11 minutes read Internet retailing (eCommerce) is the fastest-growing market in the retail industry. Not only that, but while retail sales in brick-and-mortar stores have been dropping over the last few years, online retail has grown massively, including retail advertising expenses. This consumer switch affected big brands predominantly (some recent examples are Sears and Toys “R” US) and led to a surprising statistic: across the US, almost 6,000 stores closed in the first three months of 2019.

Advertisements 98

Advertisements Advertising Practices Marketing & Strategy 98

Acrolinx

JUNE 3, 2024

Business writing takes time and skill. Follow these 8 tips to produce clear, persuasive, informative text that will resonate with your target audience. The post 8 Business Writing Guidelines to Remember appeared first on Acrolinx.

Guidelines 98

Guidelines Business Tips Branding 98

Top Rank Marketing

JUNE 3, 2024

The current renaissance of creative B2B content is a blessing and a curse for B2B marketers. On the good side, it gives us permission to stretch our creative muscles, write fascinating and engaging content, and pair it with eye-catching visuals. On the bad side, B2B buyers won’t settle for less than imaginative and engrossing content. There’s no skating by with an old-school white paper or a generic ebook.

B2B 96

B2B Content Paid Search Agency Creativity 96

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

CMSWire

JUNE 3, 2024

Here's how trust becomes critical with AI and the consequences of a trust divide. Continue reading.

Loyalty 77

Loyalty Generation 77

Optinmonster

JUNE 3, 2024

Do you want to make popups less annoying to your website visitors? Want to learn how to hide popups from visitors who have already subscribed to your email list? Popups can be annoying to your visitors who have already opted into (or rejected) your offer. Showing people the same popup they have already interacted with can negatively impact your bounce rate , website conversions , and sales.

Top of Funnel 73

Top of Funnel Opt-out Opt-in Display 73

Salesforce Marketing Cloud

JUNE 3, 2024

When it comes to generative AI and the models that drive them, sometimes less is more. Many businesses find that small language models tailored for very specific tasks can be more effective and efficient than large language models (LLMs). Small models are less expensive to train and maintain, and often outperform the kitchen-sink approach of their gigantic multipurpose counterparts.

Enterprise Management 72

Enterprise Management Work Management Marketing Management Training 72

Televerde

JUNE 3, 2024

I had the great privilege of attending the Women of the Channel (WOTC) Leadership Summit West last week, and wow, what an empowering experience it was! Leaders, authors, public speakers, channel innovators, techie-turned-CEOs—all gathered together in one room! It was truly inspiring to be in a room full of powerful women, all coming from diverse backgrounds and each with their own remarkable story.

Barriers 64

Barriers Advertising Channels Paid Search Agency Startups 64

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

Sana Commerce

JUNE 3, 2024

Key performance indicators (KPIs) can give you insights into every aspect of your business operations. B2B e-commerce KPIs allow you to track how your business is performing at any point in time. These metrics help you to identify targets to aim for, track progress milestones, and uncover problem areas. Analyzing B2B e-commerce KPIs enables stakeholders to make informed decisions to drive growth and keep the business on the path to sustained profitability.

Marketing Budget 52

Marketing Budget Budget Programs B2B Enterprise Management 52

Outgrow

JUNE 3, 2024

EPISODE 194: Marketer of the Month Podcast with Fernando Dominguez Pinuaga Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Fernando Dominguez Pinuaga for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Fernando and here’s what we discussed about – 1. Athletic background shapes leadership and innovation approach in tech. 2.

Outgrow 52

Outgrow Work Management Thought Leadership Marketing Management 52

Sana Commerce

JUNE 3, 2024

Let’s face it, wading through sales metrics might not top your list of thrilling activities. But here’s the thing: your sales data is a goldmine of insights that can supercharge your B2B e-commerce performance. The more you understand your customers, the better you can tailor your online store to meet their needs and drive those all-important sales.

B2B Sales 52

B2B Sales Top of Funnel Marketing AI B2B 52

Benchmark Email

JUNE 3, 2024

In marketing, creating a sense of exclusivity can be a powerful strategy for fostering customer loyalty and driving long-term value. By offering special promotions, discounts, or content exclusively to your email subscribers, you can make them feel like valued insiders and incentivize them to remain engaged with your brand. In this article, we’ll delve into… The post Behind the Velvet Rope: How Email Exclusivity Drives Customer Retention and Lifetime Value appeared first on Benchmar

Advertising Benchmark 52

Advertising Benchmark Loyalty Email Marketing Promotion 52

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

ClearVoice

JUNE 3, 2024

Even though “fractional employment” is a relatively new term, there’s a chance you’ve already participated in the fractional work movement — especially as an employee. If you’re an employee, fractional employment represents part-time work that makes it possible to work for multiple companies. However, from an employer’s standpoint, hiring fractional talent paves the way for unique staffing strategies that give you a competitive edge.

Organization 52

Organization Work Management Paid Search Agency Marketing Management 52

Binary Demand

JUNE 3, 2024

[ps2id id=’overview’ target=”/]When B2B lead generation companies make online purchases, significant consideration is given to their decision-making process. A single misaligned sales or marketing campaign has the potential to dissuade potential customers from finalizing their purchase. A sales funnel delineates crucial stages in the buyer’s journey.

Top of Funnel 52

Top of Funnel B2B Sales Marketing Management B2B 52

ClearVoice

JUNE 3, 2024

Welcome to our ClearVoice Team Spotlight video series! In these videos, we take a peek behind the curtain at some of the rockstars who make our ClearVoice team what it is. Peter Koury: Customer Success Team Lead In this episode, Peter Koury, the Customer Success Team Lead at ClearVoice, steps into the limelight for a detailed discussion. With a focus on the intricate dynamics of ClearVoice and his specific role, Peter offers an in-depth perspective on the evolution of content marketing, strateg

Advertising Agencies 52

Advertising Agencies Video Marketing Network Marketing Paid Search Agency 52