SendX
OCTOBER 4, 2024
Email marketing is a powerful tool for businesses and entrepreneurs. But there's a big problem: many of your emails might be ending up in the spam folder instead of the inbox.
Martech
OCTOBER 4, 2024
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.
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CMSWire
OCTOBER 4, 2024
Just like I underestimated the value of new technology in my routine, many businesses overlook innovative approaches in their marketing strategies. Continue reading.
Content Marketing Institute
OCTOBER 4, 2024
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
CMSWire
OCTOBER 4, 2024
A headless CMS is a content management system that works with any front-end tool. Learn how it works and find out the best systems on the market. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
OCTOBER 4, 2024
Achieving dominance through exceptional support. How leading Telco brands build loyalty and elevate CX across channels. Continue reading.
RDW Group
OCTOBER 4, 2024
As a college intern studying marketing, I’ve learned that understanding consumer behavior is key to successful ad campaigns and business … The post Harnessing the Power of Google Search for Marketing appeared first on RDW Group.
Martech
OCTOBER 4, 2024
Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to act on customer insights using data from all touchpoints, including mobile. “Mobile is largely a disconnected channel for all organizations, and that’s problematic because you wind up with a channel-centric strategy,” Christian Monberg, Zeta Global’s CTO, told MarTech.
CMSWire
OCTOBER 4, 2024
Real-time VoC enhances customer satisfaction and service quality, which drives loyalty and competitive advantage. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SmartBug Media
OCTOBER 4, 2024
Welcome to our written recap of Episode 5 in the " Mastering HubSpot's Service Hub " series. In this episode, host Paul Schmidt is joined by SmartBug's resident senior living expert, Jackie Pfriender, to discuss how senior living organizations can improve their customer support using HubSpot's Service Hub. If you're an operator, marketer, or sales leader in the senior living industry, this episode is for you.
seo.co
OCTOBER 4, 2024
As a labor and employment lawyer, your goal is to advocate for your clients, ensuring their rights are protected in the workplace. But to do that effectively in today’s digital-first world, you need to be where your potential clients are—online. SEO, or search engine optimization, is the tool that gets you there. By optimizing your website for search engines like Google, you increase your visibility, which leads to more traffic, and ultimately, more clients.
Salesforce Marketing Cloud
OCTOBER 4, 2024
People are pumped about the new visual design that’s gradually rolling out across new Salesforce editions. At Dreamforce ’24, experts from the Salesforce Product UX team showcased the updates to the user interface (UI) and shared best practices for the Salesforce Lightning Design System (SLDS). The most common question from attendees was: “When can I use the new design?
Lake B2B
OCTOBER 4, 2024
In the ever-changing environment of B2B marketing, expert utilization of data is a prerequisite for running any successful campaigns. On the other hand, the decrease in data quality is always a challenge and even more so in fast-paced markets.
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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
MarketJoy
OCTOBER 4, 2024
Unlock the secrets to successful outbound marketing with our top three essential strategies: stand out with bold tactics, foster collaboration for continuous improvement, and develop the patience required for long-term success. Discover how to transform your outbound efforts into powerful growth engines. Outbound marketing is a key tool for businesses looking to expand their reach and connect with potential customers.
Valasys
OCTOBER 4, 2024
I am part of the 71.5% of people who most often check their emails on their mobile phones. When I receive an email that looks off—whether it’s missing links, poorly formatted content, or images that don’t load properly—I quickly close it, if not unsubscribe altogether. Many of your target audience likely do the same, dismissing emails despite the effort you’ve put into crafting those campaigns and newsletters.
Fuld & Company Blog
OCTOBER 4, 2024
WEDNESDAY OCTOBER 16 | 09:00 PDT | 12:00 ET Register Now Join our upcoming webinar, AI’s role in M&A: Accelerating deal success, on Wednesday, October 16 th at 9:00 AM PDT | 12:00 PM ET. We are joined by industry leaders Jeff Cruz from Greenwich Capital , Shawn Flynn from Global Capital Markets , and Alok Tayal and Nilesh Sharma from Fuld & Company , who will share their perspectives on the challenges and opportunities for middle-market firms in using AI.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Drew Neisser
OCTOBER 4, 2024
What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott , they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience. In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR , and how CMOs can navigate a rapidly changing landscape with AI, content creation, and fan-buildin
Acrolinx
OCTOBER 4, 2024
AI document generators are revolutionizing the way businesses create content. These tools use Artificial Intelligence (AI) to automate the process of generating documents, such as content marketing materials, reports, proposals, and other business assets. By taking advantage of AI technology, companies can streamline content and document creation, increase efficiency, and save time that’s required for generating business content.
MarketJoy
OCTOBER 4, 2024
Unlock the secrets to successful outbound marketing with our top three essential strategies: stand out with bold tactics, foster collaboration for continuous improvement, and develop the patience required for long-term success. Discover how to transform your outbound efforts into powerful growth engines. Outbound marketing is a key tool for businesses looking to expand their reach and connect with potential customers.
Huptech Web
OCTOBER 4, 2024
For D2C brands, where every interaction with the customer is direct and unfiltered, a strong public perception determines success or failure. PR marketing goes beyond traditional advertising; it focuses on; Trust Reputation Building a connection with your audience It’s not just about selling a product—PR marketing goes beyond that. It builds a story around your brand that the public can relate to and engage with on a deeper, more emotional level.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Seismic
OCTOBER 4, 2024
Since our founding, Seismic has been at the forefront of leveraging technology to drive business success. This is particularly evident in our commitment to integrating artificial intelligence (AI) into sales enablement processes. Since 2015, Seismic has strategically invested in AI to revolutionize the way sales teams operate, providing them with tools that enhance efficiency, precision, and overall performance.
Valasys
OCTOBER 4, 2024
ReactJS has been a game-changer in front-end development since its inception by Facebook in 2013. It’s known for its component-based architecture, virtual DOM, and efficient rendering, making it a favorite among developers for building dynamic user interfaces. But what’s next for this powerful framework as we look toward the future? In this blog, we’ll explore the upcoming trends, advancements, and challenges ReactJS faces, and why businesses continue to hire ReactJS developers to stay ahe
Seismic
OCTOBER 4, 2024
Sales enablement software is big—and getting bigger Sales enablement technology is all about gaining insights and establishing best practices that improve critical business goals, such as greater customer retention, faster upskilling, accelerated revenue growth, and more. As such, reliance on and enthusiasm for sales enablement software is only getting stronger.
Bluetext
OCTOBER 4, 2024
For SaaS companies, content marketing is more than a buzzword—it’s a core driver of user acquisition, engagement, and retention. At Bluetext , we’ve worked with leading SaaS brands to build strategic content marketing campaigns that not only attract users but keep them engaged long-term. In this post, we’ll share advanced tactics to help your SaaS company build high-performance content campaigns that drive product adoption and increase retention.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Acrolinx
OCTOBER 4, 2024
Content: It’s everywhere. And, managing it is getting out of hand, especially when generative-AI is churning it out at unprecedented speed. It’s also difficult to manage because, until recently, it was seldom thought of as a business asset worthy of measurement. But that’s quickly changing. Measuring takes the guesswork out of business. Collecting metrics allows companies to focus their efforts on quantifiable factors (key performance indicators) that are directly linked to achievable busi
Thinkers360
OCTOBER 4, 2024
Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these experts! Announcing the Thinkers360 Top Voices North America 2024 We are thrilled to introduce the second annual Thinkers360 Top Voices Award, a prestigious recognition that celebrates the outstanding contributions of our thought leaders within the Thinkers360 community.
Salesforce Marketing Cloud
OCTOBER 4, 2024
The healthcare sector is undergoing rapid evolution , driven by shifting patient expectations and cutting-edge technologies. Innovations like genomics, personalized medicine, and digital health tools are transforming the landscape. As organizations embrace more digitized operations, including cloud computing in healthcare, they must also navigate a complex web of regulatory requirements such as the Health Insurance Portability and Accountability Act (HIPAA) in the U.S. and the General Data Prote
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