Only B2B

OCTOBER 2, 2024

As marketers, grabbing the attention of buyers is everything. Without it, all our content, emails, ads, and offers might as well disappear into a void. Yet, it’s never been more challenging to capture that attention. Thanks to intent data and abundant information on the internet. Intent data is gathered from buyer behavior, enabling businesses to anticipate customer needs by analyzing their online actions—such as search patterns, content engagement, and website visits.

Intent Data 71

Intent Data Intent Lead Ranking ROI 71

Salesforce Marketing Cloud

OCTOBER 2, 2024

Artificial intelligence (AI) has gone mainstream. It’s here. In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. 60% say they are currently using generative AI (GenAI) or plan to use it. And, 33% of sales teams expect to use it within two years. As a small business owner, are you ready for it?

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix.

Advertisements 126

Advertisements Advertising Marketing Management Paid Search Agency 126

CMSWire

OCTOBER 2, 2024

Just because discounts are highly anticipated by consumers during the holidays doesn’t mean brands have to give away margin needlessly. Continue reading.

Marketing 135

Marketing Branding Brand Identity Personalization 135

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

OCTOBER 2, 2024

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. GenAI creative tools.

Ads 127

Ads Campaigns ROAS Advertising Funnels 127

CMSWire

OCTOBER 2, 2024

Its latest GA4 feature is a long-awaited feature for marketers. Continue reading.

Advertising Benchmark 109

Advertising Benchmark Analysis Features Marketing Analytics Tools 109

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

Marketing Attribution 94

Marketing Attribution Marketing AI Lead Ranking Analytics 94

CMSWire

OCTOBER 2, 2024

You can't be buried in marketing automation and CMS systems all day. Continue reading.

Marketing Automation 109

Marketing Automation Automation Marketing CRM 109

protocol 80

OCTOBER 2, 2024

As a company in today's warp-speed digital landscape, being present and active is a must , even in niche industries. However, staying ahead of creating content, tracking performance, and maintaining the site is hard – especially if your team’s poorly equipped for it all.

Cost 93

Cost Paid Search Agency Advertising Agencies Marketing & Strategy 93

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

OCTOBER 2, 2024

Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every investment firm doing business online.

Campaigns 81

Campaigns Brand Identity Branding B2B 81

Content Marketing Institute

OCTOBER 2, 2024

What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.

CMO 94

CMO Brand Identity Branding B2B 94

Visitor Queue

OCTOBER 2, 2024

Generating leads is essential for business growth. Companies are constantly searching for innovative ways to find potential customers and grow their client base. One strategy that has gained traction over the years is buying business leads. However, while this tactic may seem like an attractive shortcut, there are several factors to consider. This includes the […] The post Buying Business Leads: Everything You Need to Know appeared first on Visitor Queue Blog | Identify Website Traffic.

Buy 93

Buy Lead Marketing Qualified Leads Leads 93

Launch Marketing

OCTOBER 2, 2024

Content marketing is a staple of B2B marketing and a proven tactic to integrate into your marketing mix. However, around 10% of marketers do not use content marketing, resulting in lost opportunities for lead generation, conversions and business growth. To help you appreciate the value, we have put together a piece that highlights the benefits of B2B content marketing and gives you strategies to use it to generate more leads and fill the sales funnel.

Paid Content 62

Paid Content Top of Funnel B2B Sales Lead Scoring 62

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

SmartBug Media

OCTOBER 2, 2024

Alexa controls your playlist, bots offer customer service—artificial intelligence (AI) is everywhere and it’s the microwave of the modern world. Just like zapping popcorn for a few minutes sped up cooking, AI makes life easier. And for brands, SEO content and AI represent a world of opportunity. As AI technology becomes the norm, businesses need to adapt their SEO and marketing strategies to stay competitive.

Marketing AI 62

Marketing AI SEO Content Keywords 62

Confessions of a B2B Marketer

OCTOBER 2, 2024

Jack Frimston LinkedIn Jack Frimston X WHAM LinkedIn WHAM Website WHAM -A SALES COMMUNITY LinkedIn WHAM Community on SKOOL WHAM Linktree Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?

Cold Calling 52

Cold Calling Linkedin B2B Sales Communities 52

Madison Logic

OCTOBER 2, 2024

A well-organized marketing plan is critical to operate more strategically and effectively in a dynamic market environment. With research from Gartner revealing that marketing budgets will continue to shrink, now is the time to reevaluate how to maximize your marketing spend and ensure your teams, channels, resources, and tech stacks work together well.

Marketing Budget Creation 59

Marketing Budget Creation Planning Demand Generation Marketing Plans 59

Salesforce Marketing Cloud

OCTOBER 2, 2024

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. After all, holiday shopping accounts for 19.3% of annual retail sales revenue. But while your digital sales strategy plays a critical role in your holiday shopping results, your in-store game must remain strong. There’s a reason we champion an omnichannel approach for retailers.

POS 52

POS Work Management Fulfillment Merchandising 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SpotMe Blog

OCTOBER 2, 2024

SpotMe Life Sciences was named a Trailblazer in Omnichannel Engagement by Everest Group in the ‘Life Sciences Commercial Technology Specialists Assessment’. The report studies key trends that are shaping the life sciences commercial technology market, major adoption drivers for life sciences enterprises, enterprise-sourcing criteria for commercial technology, and 23 leading life sciences commercial technology specialists (i.e., Trailblazers).

Enterprise Management 52

Enterprise Management Work Management Webinar Metrics Marketing Management 52

Convert

OCTOBER 2, 2024

This article explores ten mental models driving successful experimentation, drawing on insights from 64 leading CROs. Key points: Mental models, like the scientific method, feedback loops, and probabilistic thinking, are essential parts of the experimenter’s toolkit. The importance of a scientific approach to learning, including well-crafted hypotheses, is universally acknowledged as the foundation of effective experimentation.

Lead Ranking 52

Lead Ranking Work Management Case Studies Case Study 52

Madison Logic

OCTOBER 2, 2024

WATCH VIDEO Reach in-market buyers with the right message at the right time. Mary Dantzler, Digital Marketing Leader, uses a data-driven approach to surround accounts and buying committees with relevant messaging while they’re in-market and ready to buy, ensuring they receive the right content at the right time. A key part of this strategy is leveraging intent data as part of their audience development strategy.

Demand Generation 52

Demand Generation Intent Data Intent Marketing & Strategy 52

CMSWire

OCTOBER 2, 2024

Democratizing customer centricity means empowering every team to contribute to CX and ensuring valuable customer insights reach the entire organization. Continue reading.

Organization 76

Organization Loyalty 76

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Bluetext

OCTOBER 2, 2024

In today’s fast-paced digital landscape , brands must continually evolve to stay relevant and competitive. One of the most transformative forces in modern branding is artificial intelligence (AI). From automating design processes to creating personalized visual experiences, AI is changing how brands are developed and perceived. But how do you leverage this cutting-edge technology to enhance your brand design while staying true to your core identity?

Design 26

Design Brand Identity Branding User-Generated Content 26

Salesforce Marketing Cloud

OCTOBER 2, 2024

I started my career as a customer service rep, and looking back, I can say I really enjoyed it. But over the last decade, working as a service rep or field tech has become harder than ever — higher caseload, more complexity, and, let’s face it, more burnout. And while autonomous AI is on the rise, and is supposed to reduce effort for agents, recent research suggests that humans are doing more in customer service, not less.

Work Management 101

Work Management Service Product Case Studies 101

HG Data

OCTOBER 2, 2024

Key Takeaways: $291 billion in projected IT spend by the Insurance industry in the next 12 months. 49.8% of the Insurance market size for IT comes from the AMER region. 47% of IT spending by Insurance companies will go toward IT Services, 31% will be spent on Software, 13% on Hardware, and 9% on Communications. […] The post Insurance Industry: Trends & IT Market Size Report appeared first on HG Insights.

Marketing Report 52

Marketing Report Trends Paid Search Agency Spending 52

MKT1

OCTOBER 2, 2024

👋 This is a bonus, second monthly free edition of MKT1 Newsletter—part of a series of 3 newsletters on Planning. Become a paid subscriber to receive all newsletters, access our archives, post to our job board , use our template library , and attend monthly office hours with Kramer. Subscribe now The point of planning for the quarter or year isn’t to pick a random MQL number, get budget approval, and call it a day.

Planning 52

Planning Marketing Analytics Tools Process Lead Ranking 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

HG Data

OCTOBER 2, 2024

View HG’s full report on The Next Generation of Sales AI Artificial intelligence (AI) is reshaping nearly every corner of tech. But nowhere is that more apparent than in sales — where emerging AI tools are revolutionizing the sales process. From automating mundane tasks to providing personalized email sequences, these tools help sales professionals streamline […] The post Top 75 AI Sales Tools for Smarter Selling appeared first on HG Insights.

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Tools Automation Generation Process 52