Webbiquity

JANUARY 18, 2024

Guest post by Nina Petrov. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also reson

Email Marketing 177

Email Marketing Work Management B2B Marketing Marketing Management 177

SendX

JANUARY 18, 2024

Since the dawn of the digital age, emails have been the go-to RSVP for connecting with the crowd—whether that's your squad or a swarm of eager customers. And let's be real, the competition for the coolest email on the block gets fiercer every year.

Design 221

Design 221

CMSWire

JANUARY 18, 2024

Ready to get social in 2024? Terrific! But prepare for a radically different social experience than before. Continue reading.

Social Media 144

Social Media Trends Media Twitter 144

SendX

JANUARY 18, 2024

Getting attention in that crowded inbox is no easy feat - that's why a captivating email graphic design is so important. Let's talk about how to make your campaigns pop with visual appeal that yields success.

Email Campaigns 221

Email Campaigns Design Campaigns 221

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

CMSWire

JANUARY 18, 2024

Talking CX and EX with Tiffani Bova, and her thoughts on what every CMO and CX leader should focus on. Continue reading.

CMO 135

CMO Customer Satisfaction 135

Content Marketing Institute

JANUARY 18, 2024

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.

Marketing & Strategy 128

Marketing & Strategy Content Marketing Strategy Content Marketing 128

Ahrefs

JANUARY 18, 2024

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent.

eCommerce 127

eCommerce Long Tail Marketing Product SEO 127

Convince & Convert

JANUARY 18, 2024

I know, I know we’ve all made fun of fangirls in the past. But if there’s anything we’ve learned from the Swifties last year, it’s that they (we) are powerful. And we take some serious action. According to Pollstar , Taylor Swift’s Eras Tour grossed over $1 billion — $1,039,263,762 — making it the single highest-grossing trek of all time and the first tour ever to cross the 10-digit threshold.

Branding 126

Branding Brand Identity Merchandising Cross-Selling 126

Ahrefs

JANUARY 18, 2024

The basics are the same as any other SEO audit.

SEO 127

SEO Tools Companies 127

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

CMSWire

JANUARY 18, 2024

A new year brings new challenges. Will 2024 be the year that generative AI hits a major roadblock with copyright infringement in the training of LLMs? Continue reading.

Copyright 126

Copyright Generation Training 126

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company.

CMS Development 117

CMS Development Allocation Business Budget Programs 117

Seismic

JANUARY 18, 2024

Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference. Attendees participated in various sessions designed to equip them for their enablement journeys’ complexity. A third of our sessions were led by our incredible Professional Services team of experts.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

Martech

JANUARY 18, 2024

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.

Marketing AI 115

Marketing AI Customer Surveys Consulting Lead Scoring 115

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Convince & Convert

JANUARY 18, 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. 2024 is going to be even more challenging and exciting. Yes, both. Where’s change, there’s also an opportunity. Generative AI will make buying journeys even more unpredictable but it also provides marketing opportunities we have never seen before.

Tools 114

Tools SERP Planning Domain 114

Optinmonster

JANUARY 18, 2024

Do you want to get more sales from your pricing page? Your website visitors have discovered your product or service through research or word of mouth. They’ve browsed your website and started thinking that your product might be the right choice for them. So they click your pricing page. What will they see when they get there? Will your pricing page land the deal?

Pricing 113

Pricing Price Examples Top of Funnel 113

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The hallucinations range from factual errors to content that’s biased and even dangerous.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? According to recent research, 51.2% of free trial users don’t convert into paying customers on average. If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working.

Conversion Rate 104

Conversion Rate Conversion Examples Marketing Analytics Tools 104

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Scoop.it

JANUARY 18, 2024

Despite the wealth of information available in today’s data-driven world, it’s not always easy to meaningfully interpret and act upon it — this is true in the context of executing market intelligence efforts. Without market intelligence, businesses are unable to navigate the tumultuous seas of market dynamics, floundering to survive and unable to grow and innovate.

Curation 97

Curation Marketing Management Marketing Analytics Tools Planning 97

CopyBlogger

JANUARY 18, 2024

​​Most copywriting tips focus on small tweaks or rather obvious concepts. While these basic tips are a good starting point, Continue Reading The post 9 Copywriting Tips That Turn Words Into Dollars appeared first on Copyblogger.

Copywriting 94

Copywriting Tips 94

The Daily Egg

JANUARY 18, 2024

As more and more companies are building their call center operations around VoIP and IVR technology, many are now adding visual IVR. The post 7 Perfect Places For Visual IVR (+3 Where It’s Excessive) appeared first on The Daily Egg.

Paid Search Agency 69

Paid Search Agency Ads Ad Building Companies 69

Brightedge

JANUARY 18, 2024

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company, and marketer. If you recall, I shared some initial insights in December to help you stay ahead of changes in AI and SEO in 2024.

Verticals 69

Verticals Trigger Marketing Paid Search Agency Search Marketing 69

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

Navigate the Channel

JANUARY 18, 2024

In the evolving world of social media, X, formerly known as Twitter, remains a pivotal platform for businesses seeking to enhance their presence, engage with customers, and amplify brand awareness. This guide delves into the nuances of using X for business, offering insights and strategies to maximize its potential. Setting Up Your Business X Account Embarking on your journey with X begins with establishing a business account, a fundamental step in crafting your online identity and connecting wi

Business 65

Business Ideal Customer Profiles Social Media Profiling 65

HG Data

JANUARY 18, 2024

2023 brought many exciting new solutions and innovations to HG Insights in the face of market challenges. Through it all we’ve known that, to be product-led, you need to be customer-obsessed. We’re so grateful to our customers for helping us achieve Momentum Leader status for Sales Intelligence and Marketing Account Intelligence on G2’s Winter 2024 […] The post HG Insights Continues Momentum in G2’s Winter 2024 Grid Reports appeared first on HG Insights.

Marketing Report 64

Marketing Report Product Marketing 64

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. It is important to picture your audience, identifying specific contacts and reaching out to them can get you better results. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Digilant

JANUARY 18, 2024

In our previous March Madness posts, we’ve empowered advertisers with insightful strategies to navigate the evolving dynamics of the tournament, spotlighting key advertising channels and [link] innovative creative formats. This year’s tournament coincides with a crucial moment in digital advertising, as Google begins the phase-out of third-party cookies, signaling a major industry shift.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertising 59

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

ScanmarQED

JANUARY 18, 2024

As the New Year progresses at a scary pace, we can safely assume many of us are settling in to New Year’s resolutions for 2024. I personally have always been ecologically minded. With so much media coverage recently, especially in the wake of last month’s COP28, environmental issues facing us in the 21 st century seemed worthy of some meaningful resolutions.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Paid Search Agency 59

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. What your process is matters.” Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. Without it, you get lost, fumble, or stall out. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time.

Process 59

Process Ad Building Work Management Buyer Personas 59

B2BMarketing.net

JANUARY 18, 2024

Dive into the latest episode of the B2B Marketing podcast, where David Rowlands, Head of Content, B2B Marketing, engages in a captivating conversation with Brian Macreadie, Head of Marketing, Addleshaw Goddard. Discover the secrets behind Addleshaw Goddard’s recent B2B Marketing Awards success, winning gold for ‘Best Demand or Lead Generation Campaign’ and ‘Best Use of Creative’ Get ready for a dynamic discussion on the power of client empathy, the art of creativity

Creativity 59

Creativity Campaigns B2B Marketing Lead Generation 59