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As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills.
How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer […]. The post 5 Reasons Why Your Buyer Personas Aren’t Good Enough appeared first on Marketing Insider Group.
Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking in
Modern communication departments have rapidly evolved over the last few years to keep up with the overall transformation of the industry. Inspired by the change, PAN Communications and The Holmes Report dug a little deeper into what this means for the current agency and client model. Where have improvements been made in terms of collaboration […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development.
“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target. We work predominantly with large insurance and finance firms, and when we’re looking to take on new projects, we’ve got a pretty good idea of who could benefit from our services.
“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target. We work predominantly with large insurance and finance firms, and when we’re looking to take on new projects, we’ve got a pretty good idea of who could benefit from our services.
We often talk about the value of Marketing. To play a strategic, indispensable role Marketing needs to be valuable. Does it seem like I’m splitting hairs? These two words may seem similar but the meaning is not. The dictionary tells us that “value” is the degree to which something is useful or estimable. Something that is valuable, on the other hand, is something that is precious and of great worth, and therefore important.
As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. Signal recently published “The Quest for the Perfect Identity-Driven Marketer” report and discovered that seven out of 10 customers prefer content and ads that is tailored to their personal interests.
Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available , it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important.
When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. The benefits of creating and optimizing content can be significant for businesses.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.
Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after all.
Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. 1.
Is good grammar still important? While texting and verbal slang are widely accepted in many scenarios, your grammar skills will set you apart in professional settings. Poor grammar skills, fairly or unfairly, can taint you or your brand’s credibility and have an impact on the way others perceive you or your brand. It’s not easy being a grammarian these days.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The late, great Walter Cronkite was arguably the world’s most famous newscaster. But, if the greatest generation will forgive us, he was also a bit of talking head. Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Today, not so much. Audiences have more sophisticated tastes and expectations.
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else there is to do. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward.
There are nearly 1 million franchise operations in the United States, employing about 9 million people. It’s a huge part of the US economy, raking in over $800 billion per year. Add in the rise of tech and digital marketing, and with that much bank up for grabs, franchise social media is a revenue channel that can’t be overlooked. What is a franchise?
Social media marketing is an enormous opportunity for businesses, but too many end up squandering it by not treating it like a true, strategic platform. In this post, we are going to look at 4 data-driven ways to get more out of your social media marketing using information that you can find in just a few minutes.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development.
When is the last time you made a decision about a product, restaurant, vacation destination, or gift, without first reading the reviews? You might be thinking to yourself — our technology is in a totally different league than the latest Yelp and Amazon queries of a prospect. Why are you talking about online reviews? You’re correct. Your B2B technology company is in a totally different league than top-ranking taco spots and winter boots.
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s. Every week on Thursdays we feature a B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
Too often, B2B content lacks bravado. But don’t worry, there’s hope! If you can stand out from that crowd, you’ll develop a more engaged audience that has a stronger relationship. The post 7 Mistakes That Make B2B Content Boring (Plus the Solutions for Each) appeared first on Kapost Content Marketing Blog.
Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
A lot of activity happens outside of your funnel. Customers talk to colleagues, do research on 3rd party sites, read articles written about you, or interact with any other media that you do not own. This makes it hard to track them in your funnel, thus we are all subject to “funnel blindness.” It’s a term that I’ve been hearing more recently, and I wanted to dive deeper on the subject.
It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement. #ContentMarketing | #SocialMedia | @SingWeist Click To Tweet. As of June 2018, Instagram has reached 1 billion monthly active users, which is up from 800 million in September 2017.
A week without at least one pointless meeting is like getting accepted into Hogwarts. It’d be a dream come true, but sadly, it’ll probably never happen (don’t ever stop waiting for that owl to drop you your letter, folks!). Pointless meetings infest the workplace. In fact, Atlassian estimates that you’ll waste 31 hours in unproductive meetings each month.
The Call-to-Action (CTA) is a fundamental ingredient to any successful marketing plan. In digital marketing, the CTA is normally a button with copy, and the modern digital world is largely dependent on the effectiveness of the CTA button. If you have a website, you have a call-to-action, or multiple CTAs. There is no such thing as a winning marketing campaign until and unless there is an effective CTA which leads the visitor to take an action.
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). While many aspects of SEO are pretty straightforward -- like headings, meta descriptions, and link building -- other aspects of SEO can be a bit trickier. But that doesn't mean you can afford to ignore them.
It takes epic effort to make countless cold calls every day. If sales pros could do without it, they gladly would. But even with the widespread use of email, texting, and social media messaging, the phone call retains its status as an effective and crucial channel for engaging potential buyers. Without behavioral change (more on this later), loving cold calls would be impossible unless you’re an outlier (read: borderline crazy). .
Imagine this -- you're having friends over for a dinner party, and your recipe (which you found on Google) calls for spiralized zucchini noodles. On your smartphone, you Google "spiralizer" and find this: Among the first results you see are Williams-Sonoma's spiralizer products. You click one, and are immediately taken to the product page on Williams-Sonoma's website, where you can order your spiralizer within minutes.
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