Sword and the Script | B2B
AUGUST 29, 2023
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. That’s according to a survey of 20,000 consumers by the market research firm GWI.
Single Grain
AUGUST 31, 2023
B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads.
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Sana Commerce
AUGUST 21, 2023
An improved customer experience (CX) is closely linked with increased revenue as well as other advantages. Yet B2B customer experience still lags behind B2C. Are you looking for ways to improve your B2B customer experience and tap into the many business benefits that come with it? Discover where to focus your efforts for maximum gain in this blog post.
Forrester B2B
AUGUST 8, 2023
Planning season is the perfect time for B2B revenue engine leaders to address common challenges, share functional insights and competencies, and build a customer-obsessed growth strategy.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Top Rank Marketing
AUGUST 30, 2023
As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization , the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sword and the Script | B2B
AUGUST 15, 2023
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales.
Forrester B2B
AUGUST 24, 2023
Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.
Salesforce Marketing Cloud
AUGUST 29, 2023
Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. (Yes, we’ll be referencing Taylor songs in this piece.
Sana Commerce
AUGUST 24, 2023
For B2B businesses that sell online, e-commerce returns management is a crucial component of the customer experience. A poor returns process can tarnish your business’s reputation and erode trust with valuable clients, not to mention lead to profit losses, inventory mismanagement, and increased operational costs. According to the latest B2B Buyer Report , which collates results from over 1000 B2B buyers across industries, a third of all orders placed online include order errors.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Webbiquity
AUGUST 30, 2023
Guest post by Nina Petrov. Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand.
Marketing Insider Group
AUGUST 29, 2023
Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. As we navigate these shifting sands, understanding the latest social media trends is more important than ever.
NuSpark Consulting
AUGUST 8, 2023
In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.
Vision Edge Marketing
AUGUST 22, 2023
When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SendX
AUGUST 18, 2023
Email marketing can be extremely valuable for business when done right. Having a large email list means you get regular, direct access to your customers and audience. That said, if this audience base isn’t engaging with your emails, your campaigns may not be hugely effective.
Zoominfo
AUGUST 30, 2023
Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. But if their timing isn’t right, all of those advantages can quickly go out the window. Prospects who love your product may not be ready to buy. Buyers who are in the market today probably haven’t asked for a meeting. And those somewhere in the middle could be swayed — if you can reach them.
Webbiquity
AUGUST 1, 2023
There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Here are nine helpful strategies. Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence
Marketing Insider Group
AUGUST 18, 2023
One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Ahrefs
AUGUST 30, 2023
We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains.
Content Marketing Institute
AUGUST 31, 2023
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.
SendX
AUGUST 4, 2023
It is vital to protect emails at every stage of their journey. This is where email encryption comes in. Know how it works, and its various benefits.
Industrial Marketing Today
AUGUST 1, 2023
When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. It is important to focus on the value proposition of your product or service when writing compelling content.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
AUGUST 8, 2023
“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is B2B buyer behavior changing in response this difficult environment? How is marketing measurement changing in response to these challenges? Two recent research reports from Demand Gen Report provide some vital answers and insights on trends.
Marketing Insider Group
AUGUST 15, 2023
Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.
Ahrefs
AUGUST 31, 2023
Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more ›
Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Zoominfo
AUGUST 23, 2023
For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. That makes sense — we’ve been building out our best-in-class data engine for over 15 years, and we invest hundreds of millions of dollars annually to improve and enhance our foundational data. But that’s only the beginning of how we help businesses go to market.
ANNUITAS
AUGUST 21, 2023
Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. Executives — who have a fiduciary responsibility not only to optimize their budgets, but also to dig into the root cause of performance challenges — miss the mark by attempting to optimize commercial execution through the lens
Trade Press Services Newsletter
AUGUST 3, 2023
Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.
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