markempa
SEPTEMBER 13, 2017
Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others.
DiscoverOrg
SEPTEMBER 26, 2017
Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). But there’s a lot of confusion about what works, what doesn’t, and what’s really involved an account-based program.
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Influitive
SEPTEMBER 26, 2017
Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Honors are awarded in 10 key categories that recognize creative excellence, innovation.
Onalytica B2B
SEPTEMBER 5, 2017
With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marketing Insider Group
SEPTEMBER 14, 2017
There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tomorrow People
SEPTEMBER 12, 2017
How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it.
The Point
SEPTEMBER 21, 2017
I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does. That’s because I haven’t had any communication from him or his company in the last 6 months that wasn’t a direct solicitation to do business with the firm.
KoMarketing Associates
SEPTEMBER 5, 2017
As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. “The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent over the next 12 months.
Onalytica B2B
SEPTEMBER 15, 2017
Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California. Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
SEPTEMBER 14, 2017
Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […].
Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected. First off, the three big useful (but not surprising) insights from the report are that the most successful marketers: Document their marketing strategy and processes: Marketing teams that document their str
Tomorrow People
SEPTEMBER 7, 2017
50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them….
Influitive
SEPTEMBER 27, 2017
We looked far and wide to find the most in-demand speakers to take the stage this year at Advocamp in San Francisco December 6-8th. Advocamp is a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates. This carefully curated group of 50+ cutting edge speakers consists.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
The Point
SEPTEMBER 11, 2017
For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience d
Onalytica B2B
SEPTEMBER 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target.
Marketing Insider Group
SEPTEMBER 12, 2017
Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].
Webbiquity
SEPTEMBER 26, 2017
Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
SEPTEMBER 19, 2017
What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content?
Biznology
SEPTEMBER 8, 2017
We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years. As digital and offline marketing are being combined in so many organizations, it might be useful for you to check back on some of our popular articles from the past on offline marketing. Enjoy!
Kaon
SEPTEMBER 6, 2017
Yesterday, Brand Quarterly released its September issue focused on technology. As a leader in interactive applications for the enterprise, Kaon Interactive’s President and CEO Gavin Finn contributed an article on the impact of mobile applications in the augmented reality and virtual reality space. Read ‘ Reality Check: How Smartphones Will Change the Mixed Reality Game for the Enterprise ‘ Filed under: 3D Products , CEO Corner , Geek Talk , Hardware Trends , Marketing Guru ,
Onalytica B2B
SEPTEMBER 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
SEPTEMBER 25, 2017
From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].
Webbiquity
SEPTEMBER 12, 2017
Guest post by Andy Beohar. Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly.
Savanta
SEPTEMBER 25, 2017
I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Well, I shared it, but in truth it wasn’t my view. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report. We asked them to name the single biggest trend in B2B marketing, and here’s what they told us: They reckon that we’re entering an era of greater creativity , and boy do we ne
Biznology
SEPTEMBER 18, 2017
Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”. Now imagine having an invisible 2-way channel inside everything that is done online. When countless products and services become connected, personal customer-vendor relationships will be added. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convince & Convert
SEPTEMBER 6, 2017
Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Only one of these is still true.
Onalytica B2B
SEPTEMBER 20, 2017
Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve. Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience throug
Marketing Insider Group
SEPTEMBER 6, 2017
As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […]. The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group.
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