Marketing Insider Group

AUGUST 29, 2016

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. The post How to Turn Your Blog into a Lead Generating Machine appeared first on Marketing Insider Group.

Lead Generation 265

Lead Generation Lead Ranking Generation Leads 265

DiscoverOrg

AUGUST 19, 2016

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Applying just a few of the techniques learned as a marketer made our recruiting engine 10x more productive and successful – and we hit our goals a month ahead of sc

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016. 31% of high-growth f

Marketing Automation Services 209

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 209

markempa

AUGUST 8, 2016

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable to meeting their numbers just like their sales leaders. These CEOs get frustrated because their marketing leaders share metrics like sales lead activity KPIs, engagement reports, and some squishy metrics around a brand that aren’t tied directly to rev

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

ViewPoint

AUGUST 11, 2016

Shifting to Outcome-based Accountability and Revenue Metrics. While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing is evaluating qualified leads. For one, there is greater recognition that marketing should deliver qualified leads that are fully vetted, closeable and likely to convert through the buyer’s journey.

Cost per Lead 166

Cost per Lead Sales Qualified Leads Lead Generation Cost 166

Marketing Insider Group

AUGUST 30, 2016

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […].

Marketing Automation Services 261

Marketing Automation Services ROI Marketing Automation Marketing & Strategy 261

DiscoverOrg

AUGUST 3, 2016

“If you get the wrong people, they have the ability to put growth at a standstill.” – Henry Schuck. In an ongoing interview series by Crain’s , executives, entrepreneurs, and business leaders are asked about mistakes that have shaped their individual business philosophy. Recently, author Charlotte Woolard sat down with DiscoverOrg’s CEO, Henry Schuck, to discuss his learning moments over the years, as well as some of the biggest stumbling blocks he experienced while helming one

Churn Rate 190

Churn Rate Business Paper Paid Search Agency 190

Webbiquity

AUGUST 23, 2016

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenti

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management Marketing Management 178

markempa

AUGUST 16, 2016

What are the five ways you can immediately improve your account based marketing (ABM) and selling? I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward.

Account Based Marketing 176

Account Based Marketing Sales Management ABM Work Management 176

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

ViewPoint

AUGUST 9, 2016

Near-Term Opportunities are Important, But So is Keeping the Pipeline Full. Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. In reality, long-term leads often prove to be more valuable than those slated for a short-term decision.

Sales Qualified Leads 166

Sales Qualified Leads Lead Scoring Lead Ranking Demand 166

Influitive

AUGUST 11, 2016

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it, nearly 600 marketers, customer success professionals and executives who impact advocate marketing investments were asked a series of.

Advertising Benchmark 150

Advertising Benchmark Studies Paid Search Agency Marketing 150

Marketing Insider Group

AUGUST 11, 2016

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually […]. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group.

Landing Pages 217

Landing Pages Examples Service Product 217

DiscoverOrg

AUGUST 10, 2016

“Every battle is won before it’s ever fought.” – Sun Tzu. Here’s the thing: Cold-calling prospects gets a bad rap. Today, buzzwords like “social selling” drown out the importance of actually calling prospects. In fact, as a direct result of social selling entering the scene, it isn’t uncommon to hear statements like “ cold-calling is dead. “ A report written by Winning Consensus-Based Sales CEB cites “ buyers are 57% through the purchase process b

Cold Calling 172

Cold Calling Tips Gartner Stats 172

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Webbiquity

AUGUST 30, 2016

With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

Promotion 174

Promotion Traffic Content Blogger 174

markempa

AUGUST 24, 2016

I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide too much information freely.

Ad Building 173

Ad Building Thought Leadership B2B Thought Leadership Opt-out 173

ViewPoint

AUGUST 18, 2016

There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn.

Account Based Marketing 156

Account Based Marketing Automation ABM Paid Search Agency 156

Biznology

AUGUST 29, 2016

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild? Why new never completely drives out the old.

Marketing Budget 144

Marketing Budget Content Marketing Best Practices Content 144

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Webinar Metrics

Marketing Insider Group

AUGUST 25, 2016

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […]. The post Understanding the Stages of Your Sales Funnel [Infographic] appeared first on Marketing Insider Group.

Top of Funnel 212

Top of Funnel Marketing Funnels Marketing Prospects Process 212

DiscoverOrg

AUGUST 15, 2016

“Try before you buy” is the new world order. Whether it’s a free month of Netflix, a $0.99 offer from Spotify, or the money back guarantee on P90X, we want/need to prove value before committing our wallets. I spent last weekend at the Portland Farmer’s Market with my family (yes, a stereotypical thing to do in Portland, OR). My wife, who works as a chef, spent 30 minutes picking out peaches.

Buy 156

Buy Work Management Marketing Management Paid Search Agency 156

Webbiquity

AUGUST 19, 2016

Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 152

SEO Content Marketing Lead Ranking Lead Scoring 152

markempa

AUGUST 2, 2016

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into customers after they hand them off to sales.

Lead Nurturing 170

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 170

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ViewPoint

AUGUST 5, 2016

The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. It’s the new B2B imperative that marketers take full responsibility for the revenue impact of their efforts, that they work closely with their sales counterparts to make them more efficient and help them convert more opportunities into closed deals.

Top of Funnel 152

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 152

The Point

AUGUST 23, 2016

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. For all their appeal and renewed popularity, however, field events will always be a tough sell to the prospective attendee.

Peer-to-peer 86

Peer-to-peer Tips Webinar Metrics Account Based Marketing 86

Marketing Insider Group

AUGUST 31, 2016

An infographic about infographics? So meta, right? Infographics are one of the most popular ways to share and communicate information in a visually interesting way. Today’s audience prefers and responds better to visual content than plain text alone. And this is why visual content like infographics has become an important component of content marketing.

Content Marketing 210

Content Marketing Content Marketing 210

Influitive

AUGUST 25, 2016

This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. That’s why we label the different people we interact with throughout sales funnel stages with some common terms: Evaluators, Business Users, Champions, Detractors, Influencers, Budget Holders, Decision Makers… Since the dawn of.

Top of Funnel 86

Top of Funnel Budget Programs B2B Sales B2B 86

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Social Media

ANNUITAS

AUGUST 30, 2016

As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data analysis are difficult. They don’t have to be.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

markempa

AUGUST 4, 2016

Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . In this post, I’ll share 16 proven ways get better sales opportunities from your lead generation and account based marketing. There’s so much to share, I split this post into two parts (you can read part 1 with tips 1-8 here ), and today is part 2, featuring tips 8-16. 8.

Lead Nurturing 163

Lead Nurturing B2B Thought Leadership B2B Sales Sales Qualified Leads 163

ViewPoint

AUGUST 25, 2016

The sales reps at most B2B organizations have two choices: 1) Spend their time culling through leads that experience has shown are overwhelmingly raw, unfiltered, and unqualified. 2) Or, dismiss them outright. In this take-it-or-leave-it scenario, nobody wins. Sales is not as productive as they need to be to meet quota, marketing is wasting its budget generating leads that don’t get followed up, and the company as a whole is not likely to meet revenue goals.

Top of Funnel 139

Top of Funnel Sales Qualified Leads Budget Programs B2B Sales 139