Customer Experience Matrix

AUGUST 6, 2013

'One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. For example, a recent Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success. Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their cli

Marketing Automation Services 244

Marketing Automation Services Marketing Automation Marketing Management Automation 244

markempa

AUGUST 19, 2013

'Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. This post grew out of one of those talks. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches.

Blast Campaigns 239

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 239

Webbiquity

AUGUST 27, 2013

'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

Social Networks 219

Social Networks Network Marketing Social Marketing B2B Marketing 219

Marketing Insider Group

AUGUST 8, 2013

'Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing.

Rules 219

Rules Peer-to-peer Content Marketing Content 219

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Account Based Marketing

ViewPoint

AUGUST 29, 2013

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The Rise Of Inside Sales Is Shaking Up The Sales Pipeline. “The most successful organizations are realizing the vision of sales 2.0, by using the data, metrics and predictability that inside sales has always been known for,” says Anneke Seley, CEO of Reality Works Group.

B2B Sales 218

B2B Sales PointClear Tips B2B 218

KoMarketing Associates

AUGUST 19, 2013

'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensio

Demand Generation Agencies 200

Demand Generation Agencies B2B Marketing Google Paid Search Agency 200

markempa

AUGUST 26, 2013

'Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing. The approach is dubbed BANT. In a recent article, Ardath Albee said, “Salespeople are adamant about these criteria.” She believes the criteria are not customer-centric, and she’s right. Before we start another unproductive war between Sales and Marketing, maybe we should focus on building bridges of understanding between these two departments.

Sales Qualified Leads 228

Sales Qualified Leads Lead Ranking High Quality Lead Marketing Management 228

Webbiquity

AUGUST 5, 2013

'As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources).

Statistics 217

Statistics Social Media Social Marketing Paid Search Agency 217

Marketing Insider Group

AUGUST 20, 2013

'The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Here are 29 quotes on the future of business, technology and the world economy I was able to find through a combination of sources including some of the best slideshare decks, economic studies and research reports out there.

Business 218

Business Peer-to-peer Mobile Advertising Internet Marketing 218

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ViewPoint

AUGUST 21, 2013

'More musings on the premature death knell for outbound sales. S. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead. One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy.

Cold Calling 216

Cold Calling Sales Qualified Leads ROMI Lead Qualification 216

The Point

AUGUST 27, 2013

'When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation platform, effective lead nurturing can often take months to take shape, longer still to provide the kind of business impact the marketers (and their management) had in mind.

Lead Nurturing 197

Lead Nurturing Tips Marketing Automation Services Advertising Agencies 197

KoMarketing Associates

AUGUST 15, 2013

'One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease.

Social Media 184

Social Media Social Marketing B2B Marketing Tools 184

markempa

AUGUST 5, 2013

'Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Although it is one of the most difficult forms of marketing, second only to trade shows, 62% of marketing budgeters expect an increase for content marketing, according to the same report.

Lead Gen 225

Lead Gen Marketing Budget Paid Search Agency Marketing Management 225

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Webbiquity

AUGUST 13, 2013

'When evaluating search engine optimization (SEO) management tools, it’s vital to understand what such tools can—and can’t—actually do. Just as a nail gun can turn a skilled carpenter into a more efficient skilled carpenter, so SEO management tools can help experienced, knowledgeable SEO professionals perform certain tasks more efficiently.

Marketing Management 186

Marketing Management SEO Tools Multi-Channel 186

Marketing Insider Group

AUGUST 6, 2013

'Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas.

Planning 217

Planning Budget Programs Marketing Budget Creation Marketing Budget 217

ViewPoint

AUGUST 28, 2013

'Mobile and social technologies have radically changed the way people buy. Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the interaction with potential customers continues to evolve. Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud

Enterprise Management 211

Enterprise Management Work Management Salesforce.com Marketing Management 211

The Point

AUGUST 8, 2013

'When a client says “We set up lead scoring but sales doesn’t pay any attention,” it’s a sure sign that something is amiss – and more likely the problem doesn’t rest with sales. Salespeople will always pay attention to lead scoring if implemented correctly, at the very least because it allows them to prioritize their time following up on those leads that truly merit their attention.

Lead Scoring 189

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 189

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ANNUITAS

AUGUST 13, 2013

'The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points.

Deliverability 182

Deliverability Privacy Paid Search Agency Press 182

markempa

AUGUST 12, 2013

'Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the hype, it seems like everyone still has varying ideas of what native advertising actually is. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet mar

Paid Content 217

Paid Content Advertisements Advertising B2B Marketing 217

KoMarketing Associates

AUGUST 8, 2013

'Here at KoMarketing, we talk a lot about content and content marketing. And while we’re admittedly huge fans of content, our goal is never to create content merely for the sake of creating content. When we talk to clients or even think about our own internal content strategy, the goal is always to create something that is actually useful to the target audience.

Top of Funnel 177

Top of Funnel B2B Content Advertising Funnels 177

Marketing Insider Group

AUGUST 27, 2013

'Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Some businesses think storytelling is about explaining what you sell or telling people what you do.

Content Marketing 211

Content Marketing Content Storytelling Advertising Agencies 211

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ViewPoint

AUGUST 8, 2013

'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing. Are you helping your customers by being as useful as possible? Jay Baer shares his thoughts on Youtility—“marketing customers actually want, instead of marketing that companies think they need”—and shares a checklist infogr

PointClear 207

PointClear B2B Marketing Eloqua B2B 207

NuSpark Consulting

AUGUST 22, 2013

'What is a search engine optimization tactician. I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. We need many skill-sets, because today’s SEO is much different than what it was last year, and the year before that.

SEO 177

SEO Lead Scoring Lead Ranking Marketing Management 177

ANNUITAS

AUGUST 20, 2013

'While your boss may want things to stay like they were, your prospects changed the rules a while ago and didn’t bother checking with you first.

Inbound Marketing 178

Inbound Marketing Rules B2B Marketing Marketing Prospects 178

Biznology

AUGUST 13, 2013

'Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put in simple terms: none of the consulting money, jobs, or gigs live too far along the bleeding edge.

Social Media 174

Social Media Media First-Mover Advantage PR 174

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Social Media

Writing on the Web

AUGUST 28, 2013

'Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee. I’ve got a new toy: Google Images. I was researching planning models for a client ebook I’m writing, and discovered a page of diagrams and charts people have contributed: Google Images for Plann

Business Blogging 174

Business Blogging Google Business Sample 174

Marketing Insider Group

AUGUST 1, 2013

'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I think visual content will play a much more prominent role in the future of marketing as more and more of us look for quick, consumable chunks of content.

Video Marketing 210

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 210

ViewPoint

AUGUST 14, 2013

'Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Companies have been a bit slower than individuals in realizing the power of social media.

Social Media 203

Social Media Media Salesforce.com Cross-Selling 203