markempa
DECEMBER 29, 2014
'Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014.
ViewPoint
DECEMBER 17, 2014
'Stephen Covey said, “The key is not to prioritize what''s on your schedule, but to schedule your priorities.” Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study).
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Webbiquity
DECEMBER 16, 2014
'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase.
Marketing Insider Group
DECEMBER 17, 2014
'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. I believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted
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Customer Experience Matrix
DECEMBER 13, 2014
'I’m as fond of hearing my voice as most consultants, which is very fond indeed. But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. ( Click here to see the Webinar and download the related paper.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
DECEMBER 15, 2014
'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions.
Crimson Marketing
DECEMBER 16, 2014
'The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online. Achieving the right balance between transparency and security, between leverage of marketing technology and good old-fashioned face-to-face contact is a topic that now noticeably faces IT and Marketing departments alike.
Webbiquity
DECEMBER 2, 2014
'Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process.
Marketing Insider Group
DECEMBER 31, 2014
'By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag # infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually?
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KoMarketing Associates
DECEMBER 4, 2014
'This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. 1.
Savanta
DECEMBER 11, 2014
'You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). By now you may even have read the full report. In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful.
markempa
DECEMBER 8, 2014
'Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. I thought I’d share my barest-bones lead nurturing strategy. I’ll do my best to resist the urge to elaborate.
Writing on the Web
DECEMBER 31, 2014
'What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions. But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Webbiquity
DECEMBER 30, 2014
'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. Yet marketers still have many questions about content marketing strategy and tactics.
Marketing Insider Group
DECEMBER 30, 2014
'By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.
KoMarketing Associates
DECEMBER 18, 2014
'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014.
Customer Experience Matrix
DECEMBER 26, 2014
'You may have noticed that there are many B2B marketing automation systems available. So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. I’m not sure exactly why they chose that term, apart from the fact that everybody likes revenue. But they do go far enough beyond standard marketing automation to justify a different label.
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markempa
DECEMBER 1, 2014
'Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation.
Crimson Marketing
DECEMBER 2, 2014
'Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. Collecting these elements together to create an integrated, cross-channel digital marketing system is a task that requires the right technology, processes, upper management endorsement, and leadership expertise.
ANNUITAS
DECEMBER 16, 2014
'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. While trying to predict the future can be fun, especially when you predict correctly, I do hope that for several of these predictions I am completely wrong, as I hope – but not ready to predict – that 2015 becomes known as the breakout year for those in B2B marketing.
Marketing Insider Group
DECEMBER 2, 2014
'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
DECEMBER 16, 2014
'Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing.
Customer Experience Matrix
DECEMBER 1, 2014
'When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers.
markempa
DECEMBER 22, 2014
'Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life. My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” He didn’t know it the time, but he explained how the halo effect w
Webbiquity
DECEMBER 9, 2014
'Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible.
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Biznology
DECEMBER 23, 2014
'“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. “There is no such thing as bad publicity except your own obituary.” – Brendan Behan. “I’ll be honest with you, this whole “The Interview” controversy is a publicity stunt.” — Colin Quinn. “How to turn a shitty movie from a bomb into a cause célèbre” — Bryan Curry.
Marketing Insider Group
DECEMBER 8, 2014
'The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. I published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and re
KoMarketing Associates
DECEMBER 11, 2014
'FRIENDLY REMINDER : Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! I’ve pretty much done your holiday shopping for you, assuming of course that one of those special people to receive a gift happens to be a devoted conten
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