Buzz Marketing for Technology
JUNE 30, 2010
In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI.
Everything Technology Marketing
JUNE 12, 2010
Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion. I think we are experiencing nothing short of a major disruption in marketing today.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Writing on the Web
JUNE 15, 2010
Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site?
Marketing Insider Group
JUNE 29, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
markempa
JUNE 21, 2010
For those of us in marketing and sales, our jobs are even tougher thanks to the busy lives of the decision makers we're trying to reach. Overwhelmed, impossible deadlines, crazy busy - these are just some of the words today's decision makers are using to describe their lives at work - and probably outside of work as well. The biggest hurdle we need to overcome is cutting through the clutter to show the decision makers information that is relevant and that will help them make their lives easier.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buzz Marketing for Technology
JUNE 15, 2010
Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ. For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic scales: your Favorite World (Introvert/Extrovert), Information (Sensing/Institution), Decisions (Thinking/Feeling) and Structure (Judging or Perceiving).
Everything Technology Marketing
JUNE 19, 2010
Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? " which caused a heated debate about whether these changes are real and consequential). Let's take a look at some data. We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago.
Writing on the Web
JUNE 8, 2010
Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter , Facebook and LinkedIn and I think you should too.
Marketing Insider Group
JUNE 22, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Share According to a recent post by Justin Kistner we are in “ the era of social media ” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Webbiquity
JUNE 21, 2010
Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion.
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. Only the winners will survive industry consolidation, which may be here sooner than you think. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.
Buzz Marketing for Technology
JUNE 9, 2010
At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals.
Chris Koch
JUNE 25, 2010
Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Then David Weinberger, big thinker, co-author of the Cluetrain Manifesto (and nice guy) proposed an interesting framework for determining our internet pers
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Everything Technology Marketing
JUNE 18, 2010
My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility.
Marketing Insider Group
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads?
Webbiquity
JUNE 7, 2010
One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups.
Customer Experience Matrix
JUNE 16, 2010
Summary: here are some checklists to help select a marketing automation system. For more details, attend my Focus Webinar on June 29. On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. ( Click here to register ; it’s free.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Buzz Marketing for Technology
JUNE 17, 2010
By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list. So this year I decided to join in one of the world’s classic ocean race.
Writing on the Web
JUNE 9, 2010
What’s the least you should be doing to extend the reach of your online content marketing through social media sites? This is a good question because many of my readers are busy professionals running a business who don’t have a lot of time. The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. … and time is money.
Everything Technology Marketing
JUNE 22, 2010
Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. None. Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.
Marketing Insider Group
JUNE 3, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
JUNE 15, 2010
At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message).
Customer Experience Matrix
JUNE 9, 2010
Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. This is a definite improvement but not a complete solution. Marketers have long struggled to measure the impact of individual promotions. Even online marketing, where every click can be captured, and often tracked back to a specific person, doesn’t automatically solve the problem.
Smashmouth Marketing
JUNE 11, 2010
The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. A Tale of Two Cities. If there's one thing those books have in common for me, it's that they were part of my high school summer reading lists. Remember those? You'd receive a list of books before the end of your school year that you'd have to read in preparation for the next school year.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Everything Technology Marketing
JUNE 10, 2010
B2B marketing is undergoing dramatic change. Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. The LinkedIn B2B Technology Marketing Community is conducting a comprehensive, vendor neutral survey of B2B marketing executives and professionals to better understand the state of social media in the evolving B2B marketing
Marketing Insider Group
JUNE 2, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 2, 2010 4 Subscribe The 4 Most Common Mistakes in B2B Content Marketing Share One of the largest challenges facing online marketers is how to create and utilize content that resonates and then delivers the targeted leads that sales is looking for.
Webbiquity
JUNE 9, 2010
If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event. On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington.
Expert insights. Personalized for you.
204 
Let's personalize your content