Anything Goes Marketing
JANUARY 18, 2009
Your company may have just started down the path of using Twitter as another communication channel. (If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). You may use it to highlight upcoming events, press releases and product/service updates. Using it for this purpose is fairly straightforward.
Customer Experience Matrix
JANUARY 29, 2009
I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. These queries can include on-the-fly calculations such as moving averages, as well as scans for patterns like a sequence of failed log-in attempts. Typical applications include security monitoring, fraud detection, and general business activity monitoring.
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markempa
JANUARY 26, 2009
B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. – 3:30 p.m.
Smashmouth Marketing
JANUARY 24, 2009
I just had a wonderfully natural apple muffin, washed it down with a half a pound of carbon dioxide, that tangy Tropicana orange juice. At least that's what Pepsico said the carbon impact was in an article in today's NY Times. The company might be trying to preempt criticism The company released a chart showing the different contributions. Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months).
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Buzz Marketing for Technology
JANUARY 26, 2009
Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary Vaynerchuk. Seems to me when you think of these individuals you also think of some attribute(s) about each of them.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JANUARY 27, 2009
You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes.
Customer Experience Matrix
JANUARY 20, 2009
Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. (The survey is still available on the SLMA Web site.) It contained 10 questions, which is about as many as I can easily grasp. The two clearest answers came from questions about the information salespeople want and why they don’t follow up on inquiries.
markempa
JANUARY 6, 2009
I just heard that Lead Generation for the Complex Sale is now available on Kindle. It joins more than 200,000 books available via this service. Here’s an overview of Kindle: Kindle is a portable reading device from Amazon.com that allows you to download books, blogs, magazines, and newspapers in less than a minute. It’s a wireless device, so there’s no PC and no syncing required.
Smashmouth Marketing
JANUARY 31, 2009
Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events. These events set the groundwork for how I work with clients today, and how I expect them to work with me, and is what I believe keeps our client relationships long lasting.
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Buzz Marketing for Technology
JANUARY 28, 2009
We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty.
The Effective Marketer
JANUARY 18, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 6: Focus on opportunities rather than problems Have you ever run a marketing campaign that didn’t present any problems, hiccups, or unforeseen obstacles? Unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had your share of, let’s say, interesting events.
JotForm
JANUARY 4, 2009
For months, we have been bookmarking interesting, useful and creative Adobe Photoshop tutorials and Resources, so you can now rest assured that you will have the necessary tools to get the job done.
Customer Experience Matrix
JANUARY 19, 2009
As promised, I've written a white paper with the 37 Marketing Automation Best Practices listed in last week's post. This is in the Resources section of the Raab Guide to Demand Generation Systems site; you have to register and then log in. Registration is free. Tags: marketing best practices demand generation.
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Adobe Experience Cloud Blog
JANUARY 22, 2009
The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. She's worked with some of the most successful B2B companies including IBM, Avid, CA, and Lotus, and has published in HBS Working Knowledge, MarketingProfs, and Mass High Technology.
Smashmouth Marketing
JANUARY 26, 2009
So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Since it was around Thanksgiving, I made a point of telling our thanksgiving dinner all about it, and my niece and nephews heard the story. I had hoped they listened, but like most things out of my mouth, I expect only a small portion to actually stick.
Buzz Marketing for Technology
JANUARY 22, 2009
Marketing’s mission is to somehow change a customer’s behavior. We try many things to affect that behavior: advertising, email, search, events, webinars, and the list goes on and on. And in tough economic times the opportunity to affect customer behavior is exceptionally acute, especially when it comes to existing loyal customers. So check out this email I got from hotel about my loyalty card with them, it went something like this … Dear Mr.
The Effective Marketer
JANUARY 17, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results. Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen.
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JotForm
JANUARY 18, 2009
For months, we have been bookmarking interesting, useful and creative Adobe Illustrator tutorials and Resources, so you can now rest assured that you will have the necessary tools to get the job done. Due to this phenomenally vast amount of vector packs, brushes, patterns available, you can now add.
Customer Experience Matrix
JANUARY 17, 2009
I enjoyed my little presentation on BrightTalk last Wednesday, which you can still view by clicking here. (If that doesn’t work, go to the BrightTalk site and key my name into the site search function. This will also bring up a roundtable discussion from Tuesday, which I think was interesting as well.) The BrightTalk platform itself worked nicely and was about as simple as possible.
Adobe Experience Cloud Blog
JANUARY 6, 2009
Five Tips for Effective Lead Nurturing. Like most companies, you have probably built a significant database of prospective customers. It’s not uncommon to have 100,000s of contacts, or even millions, in a B2B company’s contact database. That database is a significant asset that gets undervalued at most companies. Think about it: if your average cost per new contact is even just $20 (a low assumption) and you have a modest database of 250,000 contacts, then your house database is a $5 million ass
Smashmouth Marketing
JANUARY 19, 2009
Was just reading my favorite women's magazine, Real Simple. I love 80% of the magazine. Great ideas, design, style, diet, lifestyle. Why they had to cater to women is beyond me. But I've been told before I had a feminine side, and unfortunately, against my better judgement and at the risk of having all my guy friends send me humiliating emails, I would probably agree.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Buzz Marketing for Technology
JANUARY 19, 2009
I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. And since buyers have transparency through the use of search engines they can really get a handle on just how qualified any individual in an organization is to perform a given service for them.
The Effective Marketer
JANUARY 13, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Marketing managers can sometimes get caught up on the creation of the plan, discussing with the team everything that will be done, the campaigns, the nice webinars, the new collateral, and the press releases but forget the important part of the marketi
Proteus B2B Marketing
JANUARY 13, 2009
In their 1981 marketing strategy classic (it must be a classic, there’s even a 20th Anniversary Edition!), Positioning: The Battle for Your Mind, Al Ries and Jack Trout noted that if a brand occupies the category leadership position on the “ladder of consideration” of a customer, that position was essentially unassailable. The “high ground”, if [.].
Customer Experience Matrix
JANUARY 8, 2009
I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company. This is a topic we do cover in the Guide, but not in the detail he needed.
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Adobe Experience Cloud Blog
JANUARY 25, 2009
Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009.
Smashmouth Marketing
JANUARY 15, 2009
Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events. These events set the groundwork for how I work with clients today, and how I expect them to work with me, and are what I believe keep our client relationships long lasting.
Buzz Marketing for Technology
JANUARY 14, 2009
Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. Furthermore, you are never quite sure when that illusive moment of need might strike in the heart of a prospect so you need to stay in front of your prospect with a fair amount of regularity.
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