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58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business.
Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.
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Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. So, if you want to keep up with the competition and continue to thrive in the digital space , the key is understanding this: It’s not about handing the reins over to artificial intelligence, but rather knowing
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails.
The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships.
The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships.
In today's fast-paced digital world, businesses face an unprecedented challenge – capturing the attention of their target audience amidst a constant flood of advertisements and promotional messages. To succeed in this hyper-competitive landscape, understanding your target audience is not just an advantage; it's the key to unlocking success. At Luna Creative Marketing, we recognize the power of audience analysis and the immense value it brings to our clients' marketing efforts.
Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Budgets. Most marketing budgets as they stand prioritize email — a good start.
When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Let’s plunge in! Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions.
AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
What do most people think of when they hear “Minnesota”? Image credit: Stephen Fischer on Pexels Well, according to this mostly accurate guide (everyone knows the home of the Juicy Lucy is The 5-8 Club, not Matt’s Bar—sheesh) from Movato , the answers include: Cold weather. (Yes, but only for seven months out of the year. Sometimes eight.
In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.
Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. Yep, you’re doing more with less. But expectations for results don’t really reflect that, do they? Nope. But hey, every challenge also has a solution, right?
Professional events can generate loads of opportunities in a very short period. But it’s imperative to act fast so your warm leads don’t cool down. We’ve put together a list of the 10 most important post-event priorities to help you turn attendees into prospects and customers. Here’s what to focus on once you’re back in the office, and how ZoomInfo can help: 1.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. After all, nothing’s more fun than tweaking the nose of authority.
You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success.
For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. But what lies ahead? A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with
[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution. Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance.
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale.
Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. However, the sad truth is that many of these redesigns fail to deliver the desired results. You are not alone.
For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. This isn’t my usual way of working. It does add a little suspense to the writing process – can I develop an argument to match the title? It also dawns on me that this is the way generative AI works: start with a prompt and create a supporting text.
As marketers and content creators, we all know that content is king. But keeping up with demand and consistently producing high-quality content is a tall order, especially for small businesses with limited in-house resources. That’s where white label content marketing comes in: A solution that takes content creation off your plate while still allowing you to meet both your own and your clients needs.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents. This was a major technological advancement in the world of marketing communications.
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Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing. But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability.
👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Welcome to part five of our ongoing series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify your ICP Part 4 : How to find and win your first 10 customers P
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