Tomorrow People

APRIL 27, 2021

Build lasting relationships with the audience you care about most. It's easy to see why creating thought leadership content doesn't get prioritized. Do you know anyone whose workload hasn’t increased over the past year? Though about 20% of our colleagues now care for their children in addition to conquering their workload – that percentage could be a lot larger depending on who you work with.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tony Zambito

APRIL 28, 2021

The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace. Plans for complete digital sales transformation are accelerated. Marketing is producing new forms of digital content at 5 to 10 times the volume they did pre-pandemic. All of these efforts designed to reach and gain the attention of buyers.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Content Marketing Institute

APRIL 12, 2021

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading → The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

Google 145

Google Search Marketing Content Marketing Content 145

Litmus

APRIL 21, 2021

Coding background colors sounds like a simple task right? The truth? Even this minor bit of styling has some pitfalls, and there are a few considerations that need to be made to get consistent rendering across email clients. And it’s not just developers that need to appease the inbox gods. With Dark Mode gaining momentum, there are even more environments to be aware of, some of which will require email designers to take extra care when applying background colors in their designs.

Best Practices 124

Best Practices Paid Search Agency Class Design 124

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

DivvyHQ

APRIL 7, 2021

Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your audience that trusts your brand. Here's some guidance to help you identify what content to update, and how to build a process to maintain a regular maintenance effort.

Content 98

Content Trust Marketing Process Relevance 98

SEMrush

APRIL 5, 2021

Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance. In this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like.

SEO 126

SEO Marketing Websites Ad Building Process 126

Strategic-IC

APRIL 27, 2021

By now, every marketer in the B2B Marketer has heard of ABM. You may not be doing it, but you certainly know what it is and some of the use cases for an Account-based Marketing strategy. We tend to find that most B2B Marketers fall into one of three camps - not started (and possibly thinking about ABM), just started, and finally, ABM strategy well in progress.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Tips 62

Only B2B

APRIL 23, 2021

The most exhausting and challenging task most B2B enterprises face is building and maintaining a customer database that is accurate and up-to-date. This requires investing a great amount of time, energy, and cost in selecting, qualifying, and building lists to generate quality leads and close deals. Before proceeding further let’s understand, .

Ideal Customer Profiles 118

Ideal Customer Profiles Ad Building B2B Sales Qualified Leads 118

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 363

Organization Planning Marketing Budget Terms and Conditions 363

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions.

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

Webbiquity

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only.

Spyware 314

Spyware Lead Scoring Lead Ranking Twitter 314

KoMarketing Associates

APRIL 20, 2021

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

Resources 281

Resources CMO Statistics Acquisitions 281

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Hive9

APRIL 20, 2021

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. In terms of reaching both performance and financial targets, 56% of B2B companies say that more than half of their new offerings aren’t up to par. Underscoring the “enormous” costs of falling short in this area—from concerns about reputation to wasted dollars and time—the SiriusDecisions Product Marketing and Management (PMM) Model research br

Allocation 246

Allocation Product Planning Paid Search Agency 246

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

Webbiquity

APRIL 22, 2021

Guest post by Grace Murphy. Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Though these tips are usually beneficial to some extent, they don’t always produce the desired results. Personalizing your marketing strategies can widen and engage your audience more successfully.

Small Business Marketing 296

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 296

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Zoominfo

APRIL 21, 2021

So you want to start selling to the healthcare industry. Where should you even start? You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. You wouldn’t buy a product from someone who knew nothing about your company, would you? Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Scoring Lead Ranking 246

Vision Edge Marketing

APRIL 20, 2021

Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Growth is consistently a top priority.

Segmentation 230

Segmentation Gartner Work Management Domain 230

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Once companies establish a brand identity, they can begin to consistently infuse content with the right language, tone, and other nuances that make your company distinct.

B2B 363

B2B Paid Search Agency Guidelines Content 363

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendX

APRIL 22, 2021

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re already behind the times. Content marketing builds relationships between your audience and your company, so people are more likely to come back again. But when you integrate content marketing into your email marketing campaign, you’ll take your strategy to a whole new level.

Email Marketing 221

Email Marketing Content Marketing Marketing & Strategy Content 221

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that. Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Will the other person answer—and if they do, will they be able to help? On those rare occasions when the stars align, both people can help each other.

Marketing AI 251

Marketing AI Startups Paid Search Agency B2B Thought Leadership 251

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies.

Webinar Metrics 242

Webinar Metrics Automation Zoominfo Marketing & Strategy 242

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vision Edge Marketing

APRIL 27, 2021

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX). Another study conducted at the end of 2020, by Walker, found that CX will overtake price and product as the ultimate expression of your brand and therefore a competitive advantage.

Touchpoints 215

Touchpoints Word of Mouth Work Management eCommerce 215

Marketing Insider Group

APRIL 20, 2021

Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search results for those battleground keywords? What topics did they cover this month? It sure would be great if you never had to think about them. You wouldn’t even need to know they exist most of the time.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

SendX

APRIL 16, 2021

You've heard it several times, or you're just hearing it for the first time, email marketing remains one of the best options for boosting your ecommerce business. Most online consumers, at least 60%, prefer to hear about your products and offers through email, as opposed to 20% who like to be engaged by social media. Source: : Optinmonster Savvy ecommerce brands therefore use email signup forms to retain some of their leads or complete their sales.

eCommerce 221

eCommerce Examples Opt-out Top of Funnel 221