Launch Marketing
NOVEMBER 16, 2022
Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” This is a challenging question to answer and it can feel like an extremely difficult decision for any B2B organization to make.
Sword and the Script | B2B
NOVEMBER 15, 2022
75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. It’s assigned to a writer with strict orders that you need it yesterday.
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ClickDimensions
NOVEMBER 3, 2022
B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. . In 2022, though COVID-19 and work-from-home regulations have changed and almost resorted back to normal, the impact and customer preference for a digital-first approach is not slowing down.
KoMarketing Associates
NOVEMBER 16, 2022
As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing. MoEngage and ClickZ recently partnered to publish the “Future of Marketing: Why Personalization Matters” report, and statistics indicated that most respondents (64.2%) are being challenged by a lack of budget and resources when it comes to personalization.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SendX
NOVEMBER 24, 2022
In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Launch Marketing
NOVEMBER 9, 2022
Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Well, it might be a good idea to start. While it can be tempting to procrastinate planning, especially when the end of the year can be a busy time for organizations, it is valuable to stay on top of planning.
Marketing Insider Group
NOVEMBER 7, 2022
When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered!
Litmus
NOVEMBER 22, 2022
Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers this year, and one we’ll likely see continue.
DivvyHQ
NOVEMBER 18, 2022
Wondering how to keep your remote marketing team happy and productive? From providing them with the right tools to maintaining security, these tips will help you get the most out of your remote team.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Webbiquity
NOVEMBER 29, 2022
Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources.
KoMarketing Associates
NOVEMBER 3, 2022
As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication.
SendX
NOVEMBER 17, 2022
Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience.
Marketing Insider Group
NOVEMBER 8, 2022
Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Vision Edge Marketing
NOVEMBER 1, 2022
There is currently a 98.1% chance of a global recession, according to a probability model run by Ned Davis Research. Many of us are familiar with the popular measure that is often used to determine whether the US is considered to be in a recession. If GDP, the value of all goods and services produced during a specific period, falls for two consecutive quarters.
Hinge Marketing
NOVEMBER 3, 2022
Over the past two years, a variety of external pressures have influenced what professional services buyers are looking for in a partner. Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend.
Webbiquity
NOVEMBER 15, 2022
Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.
KoMarketing Associates
NOVEMBER 2, 2022
More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
NOVEMBER 21, 2022
Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of the customer journey, metrics are the compass that guides you in the right direction. However, not all metrics are created equal, and no single data point is a one-stop guide to making the best decisions (especially when not taken into context).
Marketing Insider Group
NOVEMBER 22, 2022
Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. These round-the-clock bots use AI to infer customers’ preferences and create a valuable, individualized shopping experience.
Contently
NOVEMBER 10, 2022
The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Ideally, that means being able to say something like, “We spent $15,000 creating content this quarter and, in return, generated $30,000 in revenue.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot
Hinge Marketing
NOVEMBER 4, 2022
The uncertainty and volatility of the last 2 years has brought a dynamic shift in how accounting and financial services firms do business. From the COVID-19 pandemic and political unrest to market fluctuations and the threat of inflation, it may feel as if there is no light at the end of the tunnel. Many accounting and financial services firms are pulling back, adopting a wait-and-see attitude.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
NOVEMBER 17, 2022
Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). Image credit: Domenico Loia on Unsplash.
KoMarketing Associates
NOVEMBER 23, 2022
As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.
SendX
NOVEMBER 14, 2022
It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues. Email isn’t usually the first thing on a digital marketer’s radar, especially when there are multiple sites out there that will give you a template and make it easy to send out cookie-cutter email blasts and newsletters in minutes.
Marketing Insider Group
NOVEMBER 14, 2022
Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Industrial Marketing Today
NOVEMBER 18, 2022
There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic.
The Point
NOVEMBER 15, 2022
A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix.
Webbiquity
NOVEMBER 12, 2022
Contributed post. In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Image credit: Nattanan Kanchanaprat on Pixabay. Improving profitability by cutting expenses and ramping up production is just basic good business practice.
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