SendGrid
SEPTEMBER 13, 2019
Get inspired for your next email newsletter campaign by reading through 12 real-world examples. The post 12 Must-Open Email Newsletter Examples to Learn From appeared first on SendGrid.
PureB2B
SEPTEMBER 12, 2019
Not all content communicates with customers in the same way, and there is value in providing a variety of content to effectively deliver your message. The key behind successful content is a solid story. And that doesn’t necessarily require a lot of words. Find the story behind your brand and infuse your content with this consistent messaging. And that messaging can be embedded into all types of content across the buyer’s journey.
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Salesforce Marketing Cloud
SEPTEMBER 12, 2019
Forget about the marketing technologies you currently use or plan to use for a moment and just think about your customer experience.
Marketing Insider Group
SEPTEMBER 11, 2019
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year […]. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Webbiquity
SEPTEMBER 10, 2019
The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Point
SEPTEMBER 12, 2019
While there’s little debate about the value of a well-planned, well-executed Account-Based Marketing (ABM) strategy, where many B2B companies struggle – and where ABM initiatives tend to stall – is in that phase between planning and execution, where strategy and account planning meet tactics, plays and content. As a tool to help companies execute and operationalize ABM, Spear Marketing Group developed the Opportunity-Based Marketing Framework, a proprietary model based on the SiriusDecisions Dem
Marketing Insider Group
SEPTEMBER 11, 2019
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year span, while Allbirds’ six retail locations include New York, San Francisco, and London.
Webbiquity
SEPTEMBER 12, 2019
Guest post by Sophia Sanchez. What is the raison d’etre of a tech bar on a college campus? The tech bar exists to help people on campus with their tech problems. Yes, it is that simple. But it’s also true that the tech bar can be more, much more , depending on how the college chooses to position it. Tracing the Arc of Tech in College. Technology and education have crossed paths many times in the history of modern formal education.
Zoominfo
SEPTEMBER 8, 2019
There’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year!
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Contently
SEPTEMBER 12, 2019
You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones. I wouldn’t recommend putting any of those in your next smoothie, but I would recommend watching Blendtec’s “Will It Blend?” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales.
Marketing Insider Group
SEPTEMBER 9, 2019
While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […]. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group.
InsightSquared
SEPTEMBER 13, 2019
August marks the official end of the summer. With pumpkin spices and caramel apples coming, the InsightSquared team gathers again for our monthly company lunch and the Recognition Dart. This month, the services,engineering and product teams took the lead in reviewing team performance and awarding two team members. And the winners of this month are (drumroll) Jennifer Fostel from the product team and Wayne Pritzker from the services team. .
Biznology
SEPTEMBER 9, 2019
While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed to simplify the email process and help you save much-needed time. Here is a close look at 4 email automation tools to help you cut down on wasted hours: 1. Boomerang.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Contently
SEPTEMBER 12, 2019
What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. But that makes sense. It’s extremely difficult to turn a profit without offering (or leveraging) some kind of tech in 2019, which means marketing those products has become very complex.
Marketing Insider Group
SEPTEMBER 10, 2019
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.
InsightSquared
SEPTEMBER 11, 2019
Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts. You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B.
Biznology
SEPTEMBER 11, 2019
There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. It’s estimated there will be 1.92 billion global digital buyers in 2019 and in order to effectively market, you need to strive to reach your audience repeatedly time and again.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
SEPTEMBER 13, 2019
If there’s one thing every content marketer loves, it’s the grind. You know the feeling. You’ve got a cup of coffee next to your laptop and you’re typing away like the devil is nipping at your heels. You’re on deadline, the story goes live in an hour, your editor’s lighting up Slack with last minute questions, and you just. need. to. fix. the. freaking. lede.
Marketing Insider Group
SEPTEMBER 12, 2019
Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights. One of the tools I have been using is Audience Explorer from Netline, which […].
KoMarketing Associates
SEPTEMBER 10, 2019
As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies. Statistics showed that 89 percent of marketers are now using video in their content strategy, and social engagement is the marketing metric that video impacts the most.
Rev
SEPTEMBER 11, 2019
How you can create your unfair competitive advantage by applying AI to lead targeting. An interview with Olin Hyde, CEO of LeadCrunch. By Ton Dobbe – Chief Inspiration Officer , Value Inspiration. Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to deliver remarkable impact.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
InsightSquared
SEPTEMBER 13, 2019
August marks the official end of the summer. With pumpkin spices and caramel apples coming, the InsightSquared team gathers again for our monthly company lunch and the Recognition Dart. This month, the services,engineering and product teams took the lead in reviewing team performance and awarding two team members. And the winners of this month are (drumroll) Jennifer Fostel from the product team and Wayne Pritzker from the services team. .
Marketing Insider Group
SEPTEMBER 10, 2019
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do.
KoMarketing Associates
SEPTEMBER 12, 2019
Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company. Forbes Insights and Arm Treasure Data recently conducted “The Clear Path to Personalization: Delivering Superior Experiences, One Customer at a Time” report, and statistics showed that the majority of respondents (40 percent) have been able to directly tie
Circle Studio
SEPTEMBER 12, 2019
WordPress has evolved into a powerful content management system and currently powers nearly 35% of the world’s content-managed websites. And much like a house, once it’s built, a WordPress website requires regular maintenance to keep it running smoothly and securely. The degree of maintenance that your WordPress site requires depends on your individual site and personal preferences.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Roketto
SEPTEMBER 13, 2019
So, you’ve survived the launch gauntlet. You’ve assembled your teams. You’re live and functioning and ready to scale. But you have one big problem: most of the seemingly good advice on content marketing simply won’t work for you. Why? Because SaaS content marketing is different.
Rev
SEPTEMBER 12, 2019
How much is that Customer Data Platform in the window? . It’s been a rough year for martech firm Radius Intelligence. Last year, three months after the customer data platform company announcing a merger with competitor Leadspace , the deal was canceled without fanfare. Not long afterwards, they fired their CEO. And in early September of this year, it was announced that they would be acquired by fintech startup Kabbage.
KoMarketing Associates
SEPTEMBER 11, 2019
Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve. Ascend2 recently published the “Content Marketing Engagement Survey” and statistics showed that improving brand awareness is the primary objective for most marketers (55 percent) who utilize a content marketing engagement strategy.
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