Anyword

JULY 9, 2020

At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. Whether that spike was going to result in long-term growth has been the subject of some debate. . The truth is that the answer isn’t clear-cut. As with most things in life, it’s a bit of a grey area. For example, as I’ve written in the past , paid subscriptions have clearly benefited in the long term, and costs and retention are in a really good place.

Cost Per Click 52

Cost Per Click CPC Loyalty Acquisitions 52

Fusion Marketing Partners

JULY 6, 2020

Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading […].

Amazon 112

Amazon Companies B2B 112

Sharpspring

JULY 7, 2020

Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics , here are ten helpful tips for enhancing your behavior-based segmentation.

Segmentation 59

Segmentation Tips Buyer Personas Customer Satisfaction 59

Kaon

JULY 10, 2020

This article was originally published by MarketingProfs , May 18, 2020. Survive or Thrive? CEOs Must Invest Now in Marketing. When I was a teenager, a young friend who didn’t have his driver’s license “borrowed” his father’s car, taking it for a drive on the highway. A careful fellow, he turned on his headlights and obeyed all traffic regulations.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

nDash

JULY 9, 2020

It’s happened to all of us. You’re scrolling through your Twitter feed and come across a catchy headline. It’s timely, relevant, and seems like it will bring you to an article that offers some value. But instead all you get is badly written content. Luckily, you can hit the back button immediately and move on with your life. But for the brand publishing that badly written content, the impact runs much deeper than a high bounce rate on one post.

Content 64

Content Banner Ads Custom Publishing Marketing & Strategy 64

Hubspot

JULY 6, 2020

Think email marketing is dead? Think again. Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising. mail marketing is still widely used and continues to offer many benefits to marketers.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about it. Would a talented fashion stylist do their job well if they couldn’t find the piece of clothing they needed in a wardrobe?

Curation 94

Curation Top of Funnel Organization Marketing Analytics Tools 94

Data Cleaning/CRM Appending

JULY 10, 2020

Imagine you going to visit someone and searching for the house in the area. When you think address search is done and you ring the bell, a door opens and you are greeted with a person with a questioning look, asking “Do we know you?” or a scenario when after searching every lane in the […]. The post How much can you save with the address validation?

Validation 52

Validation Personalization Email Marketing SEO 52

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Webbiquity

JULY 7, 2020

Ageism, like other forms of group discrimination, is despicable, ignorant, and illegal. Yet it’s commonplace among business leaders, especially in the tech sector. And it is, as Bill Maher has pointed out , “the last acceptable prejudice in America.”. Brian Halligan, CEO of HubSpot, told the New York Times in an interview that he was “trying to build a culture specifically to attract and retain Gen Y’ers,” because, “in the tech world, gray hair and experience are really overrat

Amazon 54

Amazon PR Ethics Fulfillment 54

Zoominfo

JULY 6, 2020

You’d be hard-pressed to find someone who didn’t have …. an unusual second quarter. At ZoomInfo, the story was no different. With Covid-19 hitting the US hard, we had to pivot in a lot of different ways. We adjusted goals. We reset expectations. We said goodbye to the office (for now). Oh yeah, and we IPOd. Saying this quarter was eventful would be the understatement of the decade.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

ANNUITAS

JULY 8, 2020

To say that 2020 has caused us all to rethink our demand marketing approaches moving forward is an understatement. We all started Q2 having to triage and rapidly iterate at every level of our marketing and sales motions. For many companies, the focus initially was on preserving business with existing customers and adjusting expectations and plans for new customer acquisition.

Planning 263

Planning Demand Paid Search Agency Terms and Conditions 263

Marketing Insider Group

JULY 8, 2020

I can’t say it enough. Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust.

Work Management 361

Work Management Marketing Management Content Marketing Content 361

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Webbiquity

JULY 9, 2020

Guest post by PointVisible. For small and medium-sized businesses that have limited budgets and are short on staff, outsourcing marketing (or at least parts of it) can be a great way to get access to specialized tools and skilled workers. Instead of investing money in training existing workers or hiring new ones, companies get the ability to focus on their core business while a digital agency does all (or much of) the heavy lifting.

Advertising Agencies 215

Advertising Agencies Paid Search Agency Case Studies Case Study 215

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Adobe Experience Cloud Blog

JULY 9, 2020

Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared.

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Marketing Insider Group

JULY 7, 2020

You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of the kind of high quality content that your audience wants.

Custom Publishing 361

Custom Publishing Content Comparison B2B Sales 361

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

KoMarketing Associates

JULY 7, 2020

Although some marketers have already implemented some form of account-based marketing (ABM), new research shows that many of them are still in the initial phases, while others have not begun to think about ABM at all. Canam Research recently published “The State of ABM Survey 2020 Trend Report,” and data suggested that the majority of marketers (27.31%) are in the middle of integrating ABM into their overall strategy, while 25.21% have an ABM program in place.

Account Based Marketing 160

Account Based Marketing Marketing Report ABM Buyer Personas 160

Roketto

JULY 9, 2020

You post on your blog once a month. The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. “That should be good enough, these posts will drive some more traffic to my website”, you say to yourself. Customers then get stuck at the top of your marketing funnel, never to come out on the other side.

Top of Funnel 156

Top of Funnel Effectiveness Marketing & Strategy Content 156

Marketing Insider Group

JULY 6, 2020

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded. Since Kanban is less prescriptive than its cousin Scrum, and many marketing teams struggle to confine themselves to sprints, it’s not surprising that this adaptive option is appealing. At the heart of this framework lies the Kanban board, which, depending on the specific needs of each team, can look very different.

Planning 336

Planning Examples Work Management Paid Search Agency 336

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

InsightSquared

JULY 8, 2020

Most companies miss the mark when it comes to sales forecasting — in more ways than you think. The chronic inaccuracy of sales forecasting is well-documented by SiriusDecisions , noting that nearly 80% of sales organizations miss their mark by more than 10%. In most cases, it comes down to three primary causes: 1) flawed forecast roll-up processes 2) Poor sales execution 3) Lack of accountability.

Forecasting 156

Forecasting Top of Funnel Paid Search Agency Validation 156

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. However, new research shows that eBooks may be the key to reeling in new prospects and customers. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Biznology

JULY 8, 2020

When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry. “The pandemic makes digital selling absolutely essential to hitting a goal,” says Glenn Eckard, head of client success and experience at Journey Sales (a long-time client of ours).

Cross-Selling 151

Cross-Selling Bandwidth Work Management Digital Transformation 151

Marketing Insider Group

JULY 7, 2020

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of serv

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Account Based Marketing ROI ABM Budget Programs 274

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Content Marketing Institute

JULY 9, 2020

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute.

Content 145

Content Promotion Process Content Marketing 145

Unbounce

JULY 7, 2020

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. I can understand the passion on both sides of the aisle, but I’d compare it to an argument about the need for “air vs. water.” Depending on your immediate circumstances, one may be more important than another—but both are necessary for survival.

PPC 145

PPC Paid Content SEO Paid Search Agency 145

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for brands to take a stand on social and political issues.

Social Media 145

Social Media Paid Search Agency Media Marketing & Strategy 145