Biznology
SEPTEMBER 5, 2018
I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. I am glad that I have B2C in my background, however, because it has helped me to notice a few really important things that B2C marketers focus on that B2B marketers are a bit slower on the uptake for: Customer experience matters.
DiscoverOrg
SEPTEMBER 4, 2018
First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel like they won. So how can you make sure your customer-to-be wins – and feels like they won – while winning business yourself?
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Marketing Insider Group
SEPTEMBER 3, 2018
At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true. This is why more and more thought leaders, business consultants, and influencers are choosing to focus on personal branding: it’s not enough to be a nameless part of a […]. The post Personal Branding – Why Now Is The Time To Build Your Personal Brand appeared first on Marketing Insider Group.
ANNUITAS
SEPTEMBER 6, 2018
I had my heart broken at Content Marketing World in Ohio this week. I was very pleased to return to Cleveland for my sixth #CMW, and curious to see what was new at the show as I had missed last year’s event. Event founder Joe Pulizzi came back from a 9-month sabbatical (and 30-day technology detox) refreshed and inspired, delivering an aspirational keynote advising focus, dedication to your goals, and empathy and awareness for the good of others as well as yourself.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Webbiquity
SEPTEMBER 4, 2018
Guest post by Brian Mechem. Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
SEPTEMBER 6, 2018
This post originally appeared on PAN Communications Emotional marketing is a tactic that’s utilized by marketers to address their feelings, values and pain points so brands can make connections with their prospects and form brand loyalty. Brands are struggling to do this despite the massive amount of data they’ve acquired, their utilization of influencer marketing […].
Zoominfo
SEPTEMBER 6, 2018
As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts. If you’ve never hosted a B2B event, or if you simply want to improve your event content strategy, today’s blog post is for you.
Customer Experience Matrix
SEPTEMBER 3, 2018
Third party data is not dead yet. It was supposed to be. The culprit was to be the EU’s General Data Protection Regulation, which would cut off the flow of personal data to third party brokers and, even more devastatingly, prevent marketers from buying third party data for fear it wasn’t legitimately sourced. The expectations are real. A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly diffic
Onalytica B2B
SEPTEMBER 7, 2018
Jamil Ahmed – CEO at Reinforce Lab. Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Location: Bangladesh. Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
SEPTEMBER 6, 2018
Thought leadership is a powerful tool. Some might argue that overuse of the term has relegated it to jargon status, but the value of thought leadership done right is anything but empty. In fact, authentic thought leadership remains a driving force in successful companies across almost every industry. The future of thought leadership is bright, but it’s […].
Act-On
SEPTEMBER 5, 2018
Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success.
Customer Experience Matrix
SEPTEMBER 6, 2018
My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes. Master Data Management can be loosely defined as maintaining and distributing consistent information about core business entities such as people, products, and locations. ( Start here if you’d like to explore more formal definitions
Contently
SEPTEMBER 5, 2018
Ten years ago this week, I created my first content marketing campaign. I was running an upstart news site, and a company asked us to write a series of articles to promote the launch of their new platform for crowd-sourced inventions. We were broke —like “eating at the $5 Chinese buffet once every two days” broke—so we said yes. We decided to get weird.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Marketing Insider Group
SEPTEMBER 4, 2018
There’s no getting around it – today’s multi-channel marketing landscape is complex. But, instead of getting wrapped up in the ‘multi’, it can be productive to take a step back and look at what is actually working for high performing brands and focus on it. Today’s consumer wants more value from the brands they engage with. This […]. The post The Best Marketing Channels in 2018 Offer a World of Value appeared first on Marketing Insider Group.
InsightSquared
SEPTEMBER 5, 2018
It’s that time of year again and here at InsightSquared, we are gearing up for our sixth annual Dreamforce. As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. These sessions and our sponsorship booths will provide sales, marketing, and business ops professionals alike with actionable takeaways to help solve business challenges and grow revenue.
Influitive
SEPTEMBER 7, 2018
As great Canadian poet Aubrey “Drake” Graham once declared, “Toronto is the greatest city in the whole world.” We couldn’t agree more—with its vibrant multiculturalism, bustling art scene, and internationally renowned tech community, we’re proud to call this city home. In Drizzy we trust And we know you’ll love it too. We can’t wait to.
Act-On
SEPTEMBER 4, 2018
Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content to create new value.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
SEPTEMBER 5, 2018
In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your […]. The post 8 Instagram Tools for Social Media Marketers appeared first on Marketing Insider Group.
KoMarketing Associates
SEPTEMBER 4, 2018
Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites.
Zoominfo
SEPTEMBER 4, 2018
Before you roll your eyes and click away, take a deep breath. We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. Instead, we want to focus on something slightly less talked about: YouTube and video optimization. YouTube is often referred to as a social media platform—used to share immersive, high-quality video content that educates and engages potential prospects and existing customer
Adobe Experience Cloud Blog
SEPTEMBER 4, 2018
In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns , content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s hard to think of an area of the customer journey that content marketing doesn’t touch.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Marketing Insider Group
SEPTEMBER 4, 2018
A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. That translates to business-to-business relationships too, in any industry, with companies having the potential to make billions more simply through […].
KoMarketing Associates
SEPTEMBER 6, 2018
As the MarTech landscape continues to evolve, new research suggests that marketers believe it is changing quickly. Over the past three years, 48 percent of marketers believe that the landscape has “evolved rapidly,” according to a report titled the “State of Martech 2018” from Walker Sands. How are marketers keeping up with the changes and adjusting their strategies accordingly?
Zoominfo
SEPTEMBER 5, 2018
Consider this scenario– you’re taking a road trip to a destination you’ve never been before. You think you know the directions, so you take off without a map or navigation system. Before you know it, you’ve gotten lost—and wasted time and money in the process. Attempting to grow your business without market intelligence is a lot like driving without directions.
Act-On
SEPTEMBER 6, 2018
Leverage your content marketing by creating content marketing pods, or hubs and spokes, that turns every blog post into another piece of marketing content.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Marketing Insider Group
SEPTEMBER 5, 2018
New ideas and innovation are often shot down because decision makers think it’s wise to just give consumers what they want. They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. However, what they actually mean is that they want to keep doing what’s worked in the past rather than rock […]. The post This Is the Secret to Giving Customers the Product They Want appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
SEPTEMBER 6, 2018
Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long enough? Too long? Is this too tough for my readers to understand?
Zoominfo
SEPTEMBER 3, 2018
As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals.
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