NuSpark Consulting

OCTOBER 6, 2018

The absolute best way to reach a potential customer is to build a relationship with them. In the old days, salespeople did this by calling on prospects either by phone or in person, to learn what their needs were and provide them with the right information at the right time, using the best media for the individual. Nothing has changed. That’s still the best way to generate new sales, but marketing automation has changed the way we do it.

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Marketing Automation 138

Webbiquity

OCTOBER 9, 2018

Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot. That should come as no surprise. When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory.

Paid Content 258

Paid Content Personalization Lead Ranking Marketing Analytics Tools 258

Biznology

OCTOBER 12, 2018

It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along, in my own way. I read Poe. I watch a Hitchcock or two. In that spirit, I want to introduce a new term to the Biznology lexicon: Brandsplaining– a horrible specter for marketers, CMOs, and everyone in between.

Curation 136

Curation Marketing AI Paid Search Agency Differentiation 136

Marketing Insider Group

OCTOBER 10, 2018

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Content Marketing Content 279

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Customer Experience Matrix

OCTOBER 7, 2018

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? (This really means, when should you use a CDP and when should you use something else?) what are the capabilities of a CDP? (This really means, what are the unique features I’ll find only in a CDP?

RFP 266

RFP Generation Vendors Ad Building 266

Influitive

OCTOBER 12, 2018

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Enterprise Management 229

Enterprise Management Creativity Paid Search Agency Companies 229

Marketing Insider Group

OCTOBER 9, 2018

Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising. 71 percent of internet users feel that ads are more intrusive than they were just a few years ago. Content marketing, on the […]. The post What Consumers Want More of at Marketing Events appeared first on Marketing Insider Group.

Internet Marketing 279

Internet Marketing Marketing Advertisements Advertising 279

Webbiquity

OCTOBER 11, 2018

Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? If your organization is still relying primarily on disruptive marketing methods (like pop-up ads, cold calling, and spammy mass emails) it’s time to look at boosting your efforts with inbound marketing methods.

Inbound Marketing 224

Inbound Marketing Marketing Management Buyer Personas Planning 224

Onalytica B2B

OCTOBER 11, 2018

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Back in August last year we published our Definitive Guide to Influencer Relationship Management , and it was such a great success and help for Marketers that we’ve created the equivalent for Employee Advocacy, with the help from Tribal Impact.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

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Influitive

OCTOBER 12, 2018

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Enterprise Management 217

Enterprise Management Creativity Paid Search Agency Companies 217

Marketing Insider Group

OCTOBER 8, 2018

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs. But you have to start […]. The post 5 Steps to Creating a Content Marketing Campaign appeared first on Marketing Insider Group.

Campaigns 279

Campaigns Content Marketing Content Creativity 279

DiscoverOrg

OCTOBER 10, 2018

Hey, everyone! I’m Monica Stewart from Skaled : A modern sales-consulting firm that helps increase the efficiency and effectiveness of sales organizations through the use of sales technology. Welcome to another Whiteboard Wednesday! How many times have you run an awesome demo that didn’t close? They loved the product, everybody was super excited!

B2B Sales 205

B2B Sales API Tips Conversion 205

Kabbage

OCTOBER 8, 2018

The most successful entrepreneurs typically have one thing in common (other than a great business idea): They’re good at networking. Networking is an … Read More. The post 4 Networking Tips All Small Business Owners Should Know appeared first on Grow With Kabbage.

Small Business Marketing 188

Small Business Marketing Tips Business Mobile Marketing 188

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Tony Zambito

OCTOBER 7, 2018

Being relevant today in a digital world filled with millions and billions of interactions per day is one of the greatest challenges facing organizations today. Both B2B and B2C (and hybrid) are investing in attempts to capture these interactions. In the form of data and analytics, organizations are hoping to glean informative insights into the purchase behaviors of their buyers and customers.

Marketing AI 187

Marketing AI Peer-to-peer Buyer Personas Segmentation 187

Marketing Insider Group

OCTOBER 11, 2018

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […]. The post Brand Storytelling, Defined appeared first on Marketing Insider Group.

Storytelling 279

Storytelling Branding Brand Identity Activities 279

InsightSquared

OCTOBER 8, 2018

FunnelWise, a company that aimed to provide better analytics and visibility into sales and marketing funnel performance, is shutting down their operations in a few months. To ensure continued success and access to insights for their clients, we are excited to announce that FunnelWise chose InsightSquared as the solution for their largest clients. Welcome to the InsightSquared family, FunnelWise customers!

Marketing Attribution 174

Marketing Attribution Work Management Marketing Management Top of Funnel 174

Vision Edge Marketing

OCTOBER 11, 2018

The purpose of a business is to create a customer, declared Peter Drucker. How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. In the B2B world, this want and/or need is typically to solve a business problem. The bigger the business problem, the more urgent, and the better your offer addresses the more likely and faster you are to create a customer.

Ad Building 170

Ad Building Work Management Business Marketing Management 170

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Webinar Metrics

Contently

OCTOBER 12, 2018

Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes. That’s a mistake,” he said. “Your logo, your slug-line, your color scheme, your graphic standards, those are vestiges of your brand.

Thought Leadership 167

Thought Leadership Startups Class Paid Search Agency 167

Marketing Insider Group

OCTOBER 8, 2018

You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it. While social is a great way to promote content to followers, your best shot at bringing in brand […]. The post Create Meta-Descriptions That Land High-Quality Prospects appeared first on Marketing Insider Group.

High Quality Lead 260

High Quality Lead Marketing Prospects Promotion Social Marketing 260

Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 162

Act-On Lead Generation Generation Media 162

Biznology

OCTOBER 10, 2018

Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” Back in 2003, it was a critical insight, that Google searches were actually a way of understanding what people wanted, what they were interested in, what they wanted to do. But did you know that you probably have your own database of intentions?

Consulting 146

Consulting Intent Keywords Search Marketing 146

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Contently

OCTOBER 8, 2018

I went to art school growing up. In college, I majored in drama. So part of me expected to end up in a field that wasn’t exactly full of financial opportunity. When people found out about my academic path, the most common reaction was a variation of, “Good luck with that. Let us know how waiting tables goes.” Mercifully, I found out about content marketing where there is money to be made in creative fields.

Studies 163

Studies Creativity Paid Search Agency Advertising Agencies 163

Marketing Insider Group

OCTOBER 9, 2018

With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […].

Consulting 252

Consulting Advertisements Advertising Marketing Report 252

Act-On

OCTOBER 11, 2018

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

Trust Marketing 154

Trust Marketing Marketing Automation Automation Ad Building 154

Adobe Experience Cloud Blog

OCTOBER 11, 2018

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they have different priorities?

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. If you missed our most recent interview with Charmin, check it out here. It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago.

Social Media 152

Social Media Work Management Marketing Management Media 152

Marketing Insider Group

OCTOBER 10, 2018

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership […]. The post Agile Marketing, Interrupted (VIDEO) appeared first on Marketing Insider Group.

Video Marketing 230

Video Marketing PR Marketing Conversion 230

Zoominfo

OCTOBER 11, 2018

Performance based hiring is exactly what it sounds like— a process used by recruiters to find and hire top talent. This four-step approach streamlines the standard recruiting processes of sourcing, screening, and interviewing candidates. In today’s post, we provide you with a step-by-step guide to an effective performance based hiring strategy. Develop a Performance Profile.

Zoominfo 133

Zoominfo Ideal Customer Profiles Work Management Profiling 133