Square 2 Marketing
MARCH 2, 2023
Let me know if this sounds familiar. You’re in your company’s leadership team meeting and you’re all discussing lead generation, sales performance and general company growth. Of course, you’d like it to be better, so you generate more leads, more sales opportunities and more new customers. During the conversation, you decide to check out your own homepage.
Strategic-IC
MARCH 3, 2023
What is ABM without the customer? The answer: nothing. It’s all in the name: Account-based Marketing. Without an account focus, you’re simply doing marketing – and often, without that relevant focus, it’s the kind that fails to resonate, engage or capture the decision-makers who matter. Your customer drives every aspect of your program – from the pain points you address to the channels you use, and the messaging you create.
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Launch Marketing
MARCH 2, 2023
79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Online advertising has become a staple in B2B marketing strategies and as a marketer, you must take a strategic and targeted approach to decide where to invest your online marketing budget.
Marketing Insider Group
MARCH 2, 2023
“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. We use stories to share information, connect with others, and create meaning in our lives. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Vision Edge Marketing
FEBRUARY 28, 2023
Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. In this post we’ll explore what Operational Excellence means and its benefits, the connection between MarketingOps and OpEx, how they work together, and best practices to unleash the power of both, specifically: 2 Ways Operational Excellence Creates a Better Culture of
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Point
FEBRUARY 28, 2023
In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.
NuSpark Consulting
FEBRUARY 26, 2023
In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers. There are many different ways to generate leads, but one of the most effective and popular methods is through the use of lead magnets.
Hinge Marketing
MARCH 1, 2023
Content is still king… but is that reign coming to an end? With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. For years now, professionals have been inundated with an overwhelming amount of unsolicited and unhelpful content.
Vision6
FEBRUARY 26, 2023
Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. That’s where your email AB testing tools come in! AB testing is essential if you want to improve and optimise your email campaigns to suit your audience and their preferences. So we’re going to explore the basics of email AB testing, and how you can test different elements in your emails to see if they are hot or not!
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
FEBRUARY 27, 2023
Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?
Webbiquity
FEBRUARY 28, 2023
Guest post by Nina Petrov. The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.
Contently
MARCH 3, 2023
Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. That’s according to the 206 marketing leaders who responded to the survey.
Industrial Marketing Today
FEBRUARY 27, 2023
Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not alone. Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Marketing Insider Group
MARCH 1, 2023
Artificial intelligence (AI) has changed how we create and consume content. While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, there’s some anxiety that using generative AI without human intervention could lead to unintended consequences. To explore this concern, let’s look at how to make sure the output from generative AI is more human.
Ahrefs
FEBRUARY 26, 2023
First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.
Contently
FEBRUARY 28, 2023
The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other. Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience.
Search Engine Journal
MARCH 1, 2023
This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 2, 2023
Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at every aggressive turn! When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. If you look to famous brands for guidance you’ll see conflicting answers at almost every turn.
Ahrefs
MARCH 2, 2023
In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple ways to measure impact on how your SEO performs.
Oktopost
FEBRUARY 27, 2023
Nadine Synett reveals what it takes to create a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Social media teams aren’t on social for the sake of being on social, they are helping to drive business growth! If you want to create a social presence that people want to be a part of and see results for your efforts, you’ll need a strong social strategy.
Search Engine Journal
MARCH 1, 2023
ChatGPT's 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper's speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available For Developers appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Content Marketing Institute
MARCH 2, 2023
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?
Sprout Social
FEBRUARY 27, 2023
March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.
Optinmonster
FEBRUARY 28, 2023
You’ve landed at the right place if you are looking for the best welcome email examples and templates. The first email you send is crucial in building your relationship with your audience, so it’s important to get it right. The open rate for welcome emails is a staggering 60%, the highest for any emails you send subscribers. They also help to boost app retention by 71%.
Search Engine Journal
FEBRUARY 27, 2023
Learn from Google's Search Relations team how to minimize risks and avoid traffic loss during site moves. The post Google: Don’t Combine Site Moves With Other Big Changes appeared first on Search Engine Journal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Trade Press Services Newsletter
MARCH 2, 2023
Spring is almost here, and that means one thing: spring-cleaning. It’s the perfect time to dust off the cobwebs in your house, declutter your garage, and purge items you no longer use or need. The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. 1.
ANNUITAS
MARCH 1, 2023
We have been making quite a bit of noise about how important it is for enterprises to name a Chief Growth Officer (CGO). As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective. The financial benefits speak for themselves , but the benefits to process and internal alignment (and employee satisfaction) make naming a CGO a mandate for 2023.
NuSpark Consulting
FEBRUARY 26, 2023
In the world of digital marketing, the ability to track and measure the success of marketing efforts is essential to the success of any business. One of the most important metrics that businesses track is lead and conversion attribution, which is the process of determining which marketing efforts led to a specific lead or conversion. In B2C digital marketing, tracking lead and conversion attribution is especially important, and in this essay, we will explore why this is the case.
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