Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . According to our findings , a whopping 91% of B2B marketers believe that emails are extremely important and don’t plan to give up on email marketing because it has an aver

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Outreach

AUGUST 11, 2020

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. It’s that there are deals out there where we’re not even in the conversation. ”. Talk about instilling a sense of urgency! When your business is looking to grow, especially a venture-backed business with extreme pressure to gather market share, it is absolutely imperative to be in , or better yet, drive and shape any c

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Brightedge

AUGUST 12, 2020

5 min read User engagement is not often a high enough priority for digital marketers, and that is both a big mistake and a big opportunity. Many reports focus on traffic, revenue, keyword rankings (and of course DataCube score), but user engagement metrics are usually an afterthought. Unlocking the value of user engagement data should be at the heart of every report, whether the focus is SEO/SEM, content marketing, email marketing, or conversion rate optimization.

Lead Ranking 111

Lead Ranking Lead Scoring Allocation Digital Marketing Funnels 111

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

Social Media 363

Social Media Top of Funnel Social Marketing Marketing & Strategy 363

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Webbiquity

AUGUST 12, 2020

Guest post by Adam Hendricks. So you’ve been thinking of starting a podcast and finally made it happen? Nice move! Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 267

Best Practices RSS Bandwidth Tagging 267

Contently

AUGUST 12, 2020

Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of business technology that underpin all organizations around the world. There’s a reason why the IT industry is worth over $5 trillion. The discourse around tech—specifically B2B tech—often comes in the form of thought leadership content.

B2B Thought Leadership 216

B2B Thought Leadership B2B Marketing Thought Leadership Content Marketing 216

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country.

Marketing Agencies 2 362

Marketing Agencies 2 Advertising Agencies Paid Search Agency Marketing Agencies 1 362

Biznology

AUGUST 12, 2020

By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if one of the ways to achieve justice and parity for Black, Indigenous, and Women of Color in leadership is to fund female and BIPOC founders? What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams?

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. In case you missed it, our performance-based approach results in nearly 60% of our revenue. We refine and refine as much as we can, applying learnings in real-time, based on outcome-powered lead scoring and routing to scoring a rep’s performance. And in return, we’re able to ask for reps to commit to that motion, and in return we provide an infrastructure that helps our company win and our employees grow.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

SendX

AUGUST 13, 2020

Drip emails are all about getting the right info to the right person, at the right time. They can help you run your business on autopilot with minimum effort. So it’s great that you are looking for software to run your drip emails. But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these?

Budget Programs 195

Budget Programs Software Best Practices Template 195

Marketing Insider Group

AUGUST 13, 2020

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.

Ideal Customer Profiles 352

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 352

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics. InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next ye

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey. The idea that the modern buyer is more empowered than ever, and procurement is enabled through endless sources of information about a particular product or space. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement.

B2B Sales 200

B2B Sales Top of Funnel Enterprise Management Lead Ranking 200

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

SendX

AUGUST 13, 2020

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. No daily commute, business meetings or dressing up saves time for the employees unless you have a meeting or conference. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX).

Account Based Marketing 347

Account Based Marketing ABM Work Management Marketing Management 347

Brandpoint

AUGUST 14, 2020

Right or wrong, today’s internet assures that news or rumors about your company can spread at lightning speed, affecting your revenues positively or negatively depending on the nature of the publicity. One survey found, for example, that 85% of consumers trust online reviews as much as personal recommendations. Positive reviews influence 74% of consumers to trust a local business more, while 60% are less likely to patronize a business in response to negative reviews.

Work Management 161

Work Management Tools Media Paid Search Agency 161

Zoominfo

AUGUST 10, 2020

How will we reopen schools? . This remains one of the most pressing questions for parents, teachers, and school administrators. In 2020, the “back-to-school” drama could play out in three ways: fully back in class, fully remote, or — what’s looking like the most likely path — a hybrid of the two. New data from ZoomInfo indicates that as K-12 schools continue to adopt technology that enables online learning, they may not be as prepared to retrofit school buildings to improve air quality and alte

Zoominfo 162

Zoominfo Class Sample Press 162

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SendX

AUGUST 10, 2020

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut through. For email marketers, it also means that much more competition for your reader’s attention. But organizations that craft creative and valuable emails have the power to connect with customers and move the numbers in their books.

Design 195

Design Practices Best Practices Click Rate 195

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending.

Traffic 344

Traffic Cost Per Click Organization Lead Ranking 344

Roketto

AUGUST 10, 2020

What is the purpose of marketing, if not to generate leads? I mean, of course, brand awareness and customer engagement are important, but the goal of those two activities is ultimately to drive sales leads.

Lead Generation 157

Lead Generation Leads Marketing Qualified Leads Lead 157

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

ANNUITAS

AUGUST 12, 2020

Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. This week, we take it a step further as we share how the insights phase builds a foundation for the strategy phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. .

Top of Funnel 147

Top of Funnel Planning Marketing Plans Demand 147

Marketing Insider Group

AUGUST 12, 2020

When it comes to what Agile can and cannot do for your team, there are truths and there are myths. Myth: “Agile means we don’t need to plan.”. Truth: “The Agile mindset is equally, if not more important, than its practices.”. The element of team empowerment, one of the most powerful qualitative benefits of applying the methodology, sits somewhere in the middle.

Planning 300

Planning Work Management Marketing Management Paid Search Agency 300

Only B2B

AUGUST 11, 2020

The world is adopting the rapid digitization. Many businesses are incorporating the digital services and products. The incorporation of digitization, help these businesses to develop the operational strategies. There are definitely, many occupations and vocations who are reaping the benefits of digital transformation. But the world of telemarketing and contact centers will make the most of it.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

KoMarketing Associates

AUGUST 11, 2020

As a result of the COVID-19 pandemic, many marketers have been forced to shift their goals and strategies, and new research suggests that their changes are here to stay. Merkle recently published a special COVID-19 edition of its “Customer Engagement Report,” and statistics showed that 52% of marketers have increased their spending since the COVID-19 outbreak, and 74% have ultimately changed their approach to customer content.

Fulfillment 156

Fulfillment Differentiation Statistics Custom Publishing 156

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Content Marketing Institute

AUGUST 13, 2020

Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.

Examples 145

Examples Content Interactive Marketing Content Marketing 145

Marketing Insider Group

AUGUST 11, 2020

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest.

Examples 279

Examples Campaigns Paid Search Agency Mobile Advertising 279

Sprout Social

AUGUST 12, 2020

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people. To help you further understand what exactly a brand community is, why they’re so important for your business and how to build a successful one, we’ve put tog

Communities 145

Communities Ad Building Branding Brand Identity 145