Digilant
AUGUST 19, 2020
Why are digital marketing KPIs important? . The customer journey is no longer the 5-step unified path that we had hoped it would be; now, consumers experience a twisting, turning omnichannel journey before making a purchase. As digital marketers, our job is to ensure that we’re meeting these customers throughout their customer journey, with crucial touchpoints.
SmartBug Media
AUGUST 18, 2020
Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?
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Cortex
AUGUST 18, 2020
A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful. Now, thanks to advances in deep learning and data science, there is a superior way to make strategic directions and optimize campaigns for success.
Webbiquity
AUGUST 18, 2020
As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marketing Insider Group
AUGUST 17, 2020
The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
AUGUST 18, 2020
Everything you need to know about 2020 is covered by the fact that “apocalypse bingo” is already an over-used cliché. So I doubt many marketers have found spare time to worry about data security – which most would consider someone else’s problem. But bear in mind that 92% of consumers say they would avoid a company after a data breach. So, like it or not, security is a marketer’s problem too.
Zoominfo
AUGUST 18, 2020
The more calls you make, the more deals you close. It’s simple math. If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. On a typical day, we’d be shocked if you spent 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.
Marketing Insider Group
AUGUST 17, 2020
There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.
Contently
AUGUST 17, 2020
Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels. Anyone who passed by virtually could hear them, and some stopped to listen for a bit.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
KoMarketing Associates
AUGUST 19, 2020
When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. It’s where users get the most information and determine if the product or service is right for them. The page itself needs to be perfect to acquire new customers. Finding out what keeps users on the page to eventually convert is necessary in the early life of a campaign.
Zoominfo
AUGUST 17, 2020
“Can you hear me?”. “See my screen?”. “ Good.” *Thumbs Up *. With the efficiency of a Nascar pit crew, working from home for many in corporate America has become routine. Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders.
Marketing Insider Group
AUGUST 18, 2020
Words matter. How we communicate makes the link between our purpose and the results we deliver. Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The word “communication” elicits images of writing, talking, presenting – the initiating part only.
Contently
AUGUST 19, 2020
Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. They cover everything from hospital trips, to symptoms to medication and products that make their lives easier.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
KoMarketing Associates
AUGUST 20, 2020
Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. FourSquare and Advertiser Perceptions recently published the “Location Data in a Marketing Lifecycle” report, and statistics showed that above all else, marketers are now using location data to identify new consumer markets (73%).
Zoominfo
AUGUST 21, 2020
All my life, I’d dreamt of moving to a city. Never did I imagine that dream would first come true in the middle of a worldwide pandemic. While the comedic irony of this does not escape me, walking through the mostly empty streets of Boston, its retail shop windows plastered with varying forms of “WE’RE OPEN” signs that beg for my business, leaves me to wonder: What will everyday activities — like shopping and eating — look like in a post-COVID world?
Marketing Insider Group
AUGUST 18, 2020
The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention. That’s enough for any B2B company to run with and give it their all.
SendX
AUGUST 20, 2020
We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Many marketers build their strategies based on powerful analytics. Source: Pixabay However, there is so much data that marketers often find it challenging to use it.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?” It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?
Hinge Marketing
AUGUST 20, 2020
This year will certainly be remembered in history as “The Year of Adaptation.” There has never been so much purposeful change and adjustment. But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends
Marketing Insider Group
AUGUST 20, 2020
How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of ‘how do you rank and win?’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also helps to have an authentic and quirky voice.
SendX
AUGUST 18, 2020
English remains the linguistic common ground with 1.75 billion speakers worldwide. Still, when you fail to target the rest 5.5 billion people, you’re risking losing a whopping audience. In the US alone, millions of residents don’t speak English. That’s why addressing cultural and linguistic diversity is vital if you want to keep your subscribers active.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Spiralytics
AUGUST 20, 2020
There’s been no secret about how ad networks and digital marketing companies use data to serve ads to the best audience, but what if we told you there was more to the picture? The post Mobile Ads: Can Your Phone Hear Your Conversations? appeared first on Spiralytics Inc.
KoMarketing Associates
AUGUST 18, 2020
Digital asset management (DAM) is critical to content marketing, but new research suggests that many marketers have trouble hunting down their assets and leveraging them on a regular basis. Brandfolder and Demand Metric recently published the “State of Digital Asset Management” report, and statistics showed that 51% of marketers waste money producing or recreating assets that go unused because people don’t know they exist or can’t find them.
Marketing Insider Group
AUGUST 19, 2020
Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume.
Roketto
AUGUST 17, 2020
SaaS marketing pains got you down? You’re not alone. Time and time again, growing SaaS companies decide to take the marketing reigns and have a crack at making it big time. Nine times out of ten, they fall flat on their face.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Vidyard
AUGUST 18, 2020
Snapchat is often seen as a social platform that caters to teens, but as its audience has grown, brands have taken notice and are taking advantage of the video marketing opportunities available on the social network. Snapchat users are loyal to the platform and prolific in their posting: 186 million people use Snapchat every day, posting a combined three billion Snaps daily.
ANNUITAS
AUGUST 19, 2020
One of the key ingredients to achieving growth goals in demand marketing has always been the customer experience. Putting the customer at the center of everything has been the cornerstone for successful growth strategies for decades, so nearly 10 years ago, a group of tech companies built a formulaic approach to growth that centered around the customer experience and called it “ growth marketing ”.
Marketing Insider Group
AUGUST 18, 2020
You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has changed to encompass more than basic rules. Today, like planning and executing a marketing campaign , you need to develop a website and SEO strategy to be successful.
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