ANNUITAS

JULY 12, 2022

Is your go-to-market team still trying to achieve sales and marketing alignment? B2B organizations have for decades attempted to achieve so-called sales and marketing alignment – fueled by countless business books, analyst reports, strategic frameworks and consulting engagements – all well-meaning. We’ve been on a search for the ‘silver bullet’ – including whether optimized lead-pass and the role of inside sales/lead development teams could be the perfect marketing-to-sales bridge.

Organization 130

Organization B2B Marketing Lead Ranking Ad Building 130

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. . And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign.

Email Marketing 99

Email Marketing Campaigns Paid Search Agency Lead Scoring 99

SendX

JULY 13, 2022

If you're a real estate agent, then you know that marketing is key to your success. It's not enough to just list a few homes on the market and wait for the phone to ring. You need to have a solid marketing strategy in place if you want to attract new clients and keep the ones you already have.

Marketing & Strategy 73

Marketing & Strategy Marketing Strategy Business Marketing 73

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. SharpSpring recently partnered with Ascend2 to conduct “The State of Marketing and Sales Alignment 2022,” and statistics indicated that only 18% of respondents believe the customer experience they offer is “excellent.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

Linkedin 238

Linkedin Paid Search Agency Ads Effectiveness 238

Search Engine Journal

JULY 14, 2022

Discover the 10 best tips to write posts that attract and engage your audience on any social media platform. The post Tips For Writing Social Media Interaction Posts That Get Noticed appeared first on Search Engine Journal.

Social Media 144

Social Media Tips Media Best Practices 144

KoMarketing Associates

JULY 12, 2022

Marketers have a wide array of marketing technology (martech) at their fingertips. Now, new research shows that many have become overwhelmed by the options, but this is not dampening their desire to continue investing in this area. Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology.

Purchase 221

Purchase Statistics Custom Publishing Marketing Report 221

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. However, because YouTube is a video-only platform, working with influencers will be a bit more involved than it might be on a platform like Instagram.

Youtube 142

Youtube Branding Brand Identity Planning 142

CopyBlogger

JULY 14, 2022

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading. The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.

Features 140

Features Content Marketing Content Marketing 140

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Search Engine Journal

JULY 15, 2022

By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.

SEO 143

SEO ROI Tactics Process 143

Content Marketing Institute

JULY 14, 2022

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.

Generation 139

Generation Content Companies 139

Oktopost

JULY 13, 2022

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job.

Transparency 133

Transparency Paid Search Agency Advertising Agencies Click Rate 133

Sprout Social

JULY 14, 2022

The pandemic ushered in a new era where the virtual and physical worlds coexist, so it’s no surprise the metaverse has been a buzzword on the internet over the past few years. But what exactly is it? Is it Mark Zuckerberg’s latest big idea , or a techie’s newfangled dream? Or is it something brands can genuinely take advantage of? The short answer is yes.

Branding 130

Branding Brand Identity Internet Marketing Privacy 130

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Search Engine Journal

JULY 9, 2022

Let's deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more. The post Where We Are Today With Google’s Mobile-First Index appeared first on Search Engine Journal.

Google 135

Google Practices Best Practices SEO 135

Content Marketing Institute

JULY 12, 2022

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.

Linkedin 138

Linkedin Social Media B2B Marketing Social Marketing 138

Zoominfo

JULY 15, 2022

ZoomInfo’s “1% better” mentality isn’t just a value embraced by our employees. We also strive to make our platform 1% better everyday so that your team can more effectively find top job candidates, sales prospects, and marketing leads. It’s all made possible by customer feedback and hard work from our engineering and product teams. And this month, we’ve got a fresh batch of new features and critical updates.

Zoominfo 130

Zoominfo Buyer Intent Startups Intent Data 130

Martech

JULY 14, 2022

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $6 billion the first day, and $5.9 billion the second day. This comes against the background of a three-month slowdown in online inflation, also reported by Adobe.

Amazon 127

Amazon Social Networks Newsletter Pricing 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JULY 13, 2022

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.

Optimization 135

Optimization Google Campaigns Features 135

Content Marketing Institute

JULY 13, 2022

Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? You won’t do it again after reading this list suggested by Content Marketing World speakers. Brace yourself for the fingernails-on-blackboard effect.

Effectiveness 130

Effectiveness Content Marketing Content Paid Search Agency 130

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. As consumers in a technology-driven world, our information has become a new form of currency. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Why is it important to learn from the work of others?

Examples 126

Examples Branding Brand Identity Public Relations 126

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Search Engine Journal

JULY 14, 2022

In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy. The post 7 Data-Driven Content Strategy Tips For Improving Conversions appeared first on Search Engine Journal.

Conversion 128

Conversion Tips Content Optimization 128

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members.

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Marketing Management 123

Zoominfo

JULY 12, 2022

The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Simple enough, right? Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. But expecting stellar results with a patchwork data strategy is a little like putting regular fuel in a racecar and expecting to win the Indy 500.

Top of Funnel 130

Top of Funnel Marketing Analytics Tools High Quality Lead Lead Scoring 130

Stevens & Tate

JULY 14, 2022

As a real estate agent, you know how important marketing is. After all, marketing is a prominent aspect of selling homes. Competition amongst real estate agents and firms is fierce, which means effective real estate marketing is critical to not only your success but your survival. Graphic design is an important part of a good marketing campaign. As such, establishing your online presence and creating marketing materials is an essential part of any real estate marketing strategy.

Design 121

Design Budget Programs Tools High Quality Lead 121

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Search Engine Journal

JULY 11, 2022

Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy. The post 10 Of The Best Social Media Marketing Strategies For Hotels appeared first on Search Engine Journal.

Social Media 128

Social Media Social Marketing Marketing & Strategy Marketing Strategy 128

Martech

JULY 14, 2022

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital Marketing at Genpact, offers a guide to how you can analyze your ABM needs and build a cohesive plan to meet them. ABM allows you to create and manage campaigns that specifically target a set of accounts.

Account Based Marketing 123

Account Based Marketing ABM Enterprise Management Cross-Selling 123

Zoominfo

JULY 12, 2022

We’re living in an era of disruption. To stay competitive, businesses and sales teams need to optimize with both intelligence and speed. The best way to get there is an account-based approach to sales and marketing fueled by high-quality data. When you build your sales foundation on account-based marketing (ABM), you’re able to focus your revenue-generating efforts on your highest-value accounts.

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Scoring Lead Ranking 130