Oktopost

JUNE 12, 2024

Kim Bolsoni, LinkedIn’s Senior Partner Manager, explores LinkedIn’s dynamic ecosystem, which owes much of its vitality to strategic partnerships, and celebrates all LinkedIn partners with an exclusive look into the B2Believe partner event in NYC and reveals the winner of the 2024 Transformation Partner of the Year award. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary LinkedIn has undeniably become a powerhouse for B2B

Advertising Agencies 75

Advertising Agencies B2B Marketing Marketing Management B2B 75

B2BMarketing.net

JUNE 10, 2024

I coined this title phrase some years ago, having often observed strong resistance to innovation and change in the corporate world. This was especially so when it comes to internal change management. So it was with particular interest that I recently read a NYTimes article, “ We Have a Creativity Problem” that provides a likely explanation. It very much comes down to human nature.

Work Management 52

Work Management Creativity Marketing Management Training 52

SmartBug Media

JUNE 12, 2024

AI and machine learning tools are the Swiss Army knives of the New Tech Renaissance—and forward-thinking people in every industry are figuring out new ways to use these tools daily. We’re right there with them! Using AI in digital marketing has helped our team save time and reduce stress while serving our clients better—while staying true to the quality of work that SmartBug is known for.

Marketing AI 62

Marketing AI Ethics Lead Ranking Lead Scoring 62

Act-On

JUNE 13, 2024

Winning new customers is an exciting accomplishment. But most marketers also know the real work begins after that. The cost of acquiring a new customer is estimated to be five to seven times more than retaining an existing one. Retention issues translate to lost dollars and more work for marketing teams who strive to battle the vicious cycle of churn.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

JUNE 12, 2024

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.

Marketing AI 123

Marketing AI Tools Planning Advertising Agencies 123

ScanmarQED

JUNE 13, 2024

This is the last part in our Master Class series and we hope you have had interesting insights following this series so far. We began the series by investigating price analytics and price elasticity, then looked at revenue optimization and choosing the right KPIs. In this series we will go a step further and explore brand vs market impact. Some brands already steer on the right KPIs, but still might have issues with one of the most important questions: how much of the revenue change was due to m

Branding 59

Branding Brand Identity Elasticity Paid Search Agency 59

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

Social Media 109

Social Media Work Management Marketing Management Product 109

Marketing Insider Group

JUNE 10, 2024

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.

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Analytics Top of Funnel Marketing Analytics Tools Product 311

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? Look no further! For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. But with great opportunity comes great competition.

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Planning Marketing Analytics Tools Paid Search Agency eCommerce 100

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Tomorrow People

JUNE 10, 2024

Brand positioning is the strategic process of defining how your brand is perceived in the minds of your target audience, distinguishing it from competitors. A strong brand identity is essential in developing an effective brand positioning strategy. Brand elements are the building blocks of this identity and may be textual (e.g. your tagline) or visual (e.g. your logo).

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Paid Search Agency Companies Branding Brand Identity 156

Oktopost

JUNE 12, 2024

There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changi

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Social Media Examples Paid Search Agency Demand Generation Agencies 30

CMSWire

JUNE 14, 2024

I think generative AI may be making this problem worse, so here are the truths of how email marketing works. Continue reading.

Email Marketing 143

Email Marketing Marketing Generation 143

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Social Media 127

Social Media Education Media Marketing & Strategy 127

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Content Marketing Institute

JUNE 14, 2024

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

Training 126

Training Creativity Content Service 126

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Creativity 125

Creativity Work Management Paid Search Agency Marketing Management 125

CMSWire

JUNE 12, 2024

Google's secret sauce isn’t secret anymore. Ready to spice up your SEO? Continue reading.

Google 133

Google SEO Search Marketing Optimization 133

Hinge Marketing

JUNE 11, 2024

Recently, we released the 2024 Technology & Software Edition of Hinge’s annual High Growth Study. This study explores how firms in the industry approach marketing—from strategy to talent acquisition to marketing tools and techniques. More importantly, we look at this data through the lens of High Growth firms. We focus on these high performers because they can provide valuable intelligence for firms that want to understand how to grow faster and be more profitable.

Software 126

Software Studies Advertising Agencies Peer-to-peer 126

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

JUNE 12, 2024

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Pricing 126

Pricing Price B2B Marketing B2B 126

Martech

JUNE 13, 2024

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations.

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Ad Exchange Cross-Selling Ad Frequency Paid Search Agency 122

CMSWire

JUNE 10, 2024

Reasonably priced and even free online customer experience courses and certifications is a route to happier, more adept employees. Continue reading.

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Course Pricing Price Training 130

Salesforce Marketing Cloud

JUNE 10, 2024

Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out.

Marketing AI 122

Marketing AI Personalization Ideal Customer Profiles Enterprise Management 122

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Content Marketing Institute

JUNE 13, 2024

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

Content 113

Content Paid Search Agency Marketing Branding 113

Martech

JUNE 14, 2024

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope

Marketing AI 119

Marketing AI Enterprise Management Digital Asset Management Generation 119

CMSWire

JUNE 11, 2024

Adobe changed Terms of Use. Customers lost it. Adobe will change Terms of Use again. Continue reading.

Creativity 129

Creativity User-Generated Content Design Generation 129

Televerde

JUNE 11, 2024

Dear Dad, Father’s Day brings a mix of emotions for many. Still, for me, it is a day of reflection and gratitude, especially through the lens of our transformed relationship since my incarceration. Growing up, you were my hero, a military man who served with dedication. I idolized you for your strength and bravery. Despite your frequent absences due to military duty, our bond was strong.

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Act-On Personalization Conversion Media 111

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Ahrefs

JUNE 13, 2024

Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on?

SEO 109

SEO Buy 109

Martech

JUNE 13, 2024

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.

Business 120

Business Advertisements Advertising Class 120

CMSWire

JUNE 10, 2024

Remember that blog you wrote in 1998? AI just ate it for lunch. Continue reading.

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Cost Content Ethics Generation 129