Webbiquity

JULY 23, 2024

Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity.

Lead Ranking 291

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 291

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Planning 120

Planning Paid Search Agency Advertising Agencies Peer-to-peer 120

Marketri

JULY 24, 2024

If you follow my blog, you know I recently made a plea for the return to creativity in marketing, inspired by my trip to Spain and my visit to the Basilica de la Sagrada Familia, designed by the incredibly famous and thoroughly original architect Antoni Gaudi. I bemoaned the fact that our tech-driven, data-focused, hectic world is making it tough for marketers to infuse their work with creativity—and why that threatens marketing ROI.

Creativity 62

Creativity B2B Marketing B2B Thought Leadership B2B 62

Valasys

JULY 22, 2024

Generative AI is getting better and better at more and more tasks. That’s why so many industries are waking up to the immense possibilities of this technology. This isn’t a thing of the future anymore, as an article in Forbes on ‘How Generative AI Will Change All of Our Jobs in 2024’ makes clear. It’s a fact that will affect all of us imminently. Digital marketing is likely to benefit more than others as it so closely aligns with what AI is great at.

Generation 10

Generation Copywriting Analysis Lead Nurturing 10

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Marketing Interactions

JULY 22, 2024

B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether we know how to fix it.

Marketing AI 75

Marketing AI Peer-to-peer B2B Marketing Buyer Personas 75

Sana Commerce

JULY 22, 2024

AI in B2B E-commerce: Navigating Impact & Possibilities In this session Watch Davide Giordani, Product Manager at Sana Commerce, explore AI’s evolution in B2B e-commerce. Gain insights into its transformative impact and vast possibilities. Learn to navigate this dynamic landscape, driving innovation for a competitive edge in the digital marketplace.

B2B 52

B2B B2B Marketing Video Marketing Order 52

Lead Forensics

JULY 23, 2024

Yes, networking. Not the awkward small talk at industry conferences, but a strategic, relationship-driven approach that can transform you from a faceless salesperson into a trusted advisor, a connector, and the go-to expert within your field. A staggering 82% of B2B buyers say high-quality content from salespeople makes them more receptive. Salespeople who leverage social media for selling outperform their non-networked peers by a whopping 78%.

B2B Sales 52

B2B Sales Peer-to-peer B2B Trade Show 52

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Only B2B

JULY 24, 2024

Your business generates tons of leads, but only a small percentage of these leads convert to customers- many are unlikely to convert, wasting your precious time and resources. State of Sales report revealed that- A Sales representative spends only 28% of their time on actual selling, with the rest being consumed by administrative tasks, including lead qualification.

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take act

High Quality Lead 300

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 300

SendX

JULY 25, 2024

If you operate in the gambling, iGaming, or casino industry, you've likely experienced the frustration of having your Mailchimp account shut down without warning. Mailchimp's strict policies often lead to the suspension of accounts in these verticals, even when you're following best practices.

Verticals 221

Verticals Practices Lead Marketing Qualified Leads 221

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Campaigns 127

Campaigns Work Management Budget Programs Sample 127

Webbiquity

JULY 25, 2024

Hosting multiple domains can reduce costs and make management simpler. You’ll need to create a separate folder for each domain and give it a domain or a unique IP address. Since 2023, Internet users have added 13.2 million new domains, an increase of 3.9%. 33,000 new domains are registered daily—a new domain every 2.61 seconds. The majority of domains are dot-com, or 37% of the total.

Domain 183

Domain Marketing Management Marketing Websites Effectiveness 183

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

The Forward Observer

JULY 26, 2024

Buyer Personas 156

Buyer Personas Marketing 156

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn’t realistic.

Demand 130

Demand Account Based Marketing Ideal Customer Profiles B2B 130

Act-On

JULY 25, 2024

If you spend any time on social media, you know that rarely does a day pass without reading about some new, shiny AI tactic. “Hey, marketer, did you know that AI can analyze your content and produce 100 headlines in 2.5 seconds?” While tactics often dominate the AI discussion, we’d argue that AI success is more about leading with strategies. That’s where the true power lies, right?

B2B Thought Leadership 130

B2B Thought Leadership Marketing & Strategy Marketing Strategy Webinar Metrics 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JULY 23, 2024

Is that prospect ghosting you, or are they just on vacation? It’s a maddening feeling that every sales professional has to deal with a few times each year. According to our new analysis of millions of emails, it’s not just in your head. We analyzed out-of-office (OOO) reply rates to outbound sales emails and explored seasonal trends — with some predictable spikes and a few surprises.

Outreach 130

Outreach Response Rate Best Practices Analysis 130

Sprout Social

JULY 23, 2024

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.

Branding 113

Branding Brand Identity Top of Funnel Best Practices 113

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

Urgency Marketing 123

Urgency Marketing Ethics Lead Ranking Transparency 123

ClearVoice

JULY 24, 2024

Finding ways to engage with Gen Z can be uniquely challenging for marketing professionals. Maybe your content comes across as too cheugy. Maybe you don’t even know what cheugy means. (FYI, it’s used to describe something cringey or too try-hard.) Gen Z is a huge demographic with a lot of buying power, so it’s vital for content marketers to get it right.

Marketing AI 116

Marketing AI Content Marketing Enterprise Management Paid Search Agency 116

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing. For the last decade, we’ve focused on empowering social media teams to create engaging campaigns, launch successful employee advocacy programs, measure their efforts to optimize their strategies,

B2B Marketing 118

B2B Marketing B2B Advertising Agencies Barriers 118

CMSWire

JULY 24, 2024

AI can transform your customer success strategy — and do it now. Continue reading.

Service 130

Service Generation 130

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).

Marketing AI 121

Marketing AI Branding Brand Identity Enterprise Management 121

Ahrefs

JULY 22, 2024

In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1.

SEO 130

SEO Content Marketing Content Distribution 130

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. You need to know what works for your audience and what does not. Looking at the likes and comments alone won’t work for long. You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights.

Social Media 100

Social Media Cost Per Click Cost Per Thousand ROAS 100

CMSWire

JULY 26, 2024

Google announces that it has paused full cookie deprecation, but user options could still cause marketers headaches. Continue reading.

Google 128

Google Advertisements Advertising Marketing 128

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Barriers 121

Barriers Marketing AI Training Work Management 121