Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

DivvyHQ

MARCH 7, 2023

Are you using storytelling in your marketing? You should be! Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand.

Storytelling 89

Storytelling Marketing & Strategy Marketing Strategy Branding 89

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering. In this post we will explore how to make thought leadership content the centerpiece of your strategy and how to execute it successfully.

B2B Thought Leadership 152

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 152

Only B2B

MARCH 6, 2023

In today’s highly competitive B2B marketplace, generating leads and setting appointments is a critical aspect of any successful sales strategy. But with so many tasks to manage and limited time and resources, many businesses struggle to keep up with the demands of lead generation and appointment setting. One potential solution to this problem is outsourcing these tasks to a specialized provider.

High Quality Lead 62

High Quality Lead Work Management Marketing Management Sales Qualified Leads 62

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

SalesIntel

MARCH 8, 2023

To stay ahead of the competition, you must have access to the most relevant consumer data. After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. While the reasons for this conclusion may be overly broad, some of the most significant difficulties include inaccurate prospect records and content that fails to resonat

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

ClickDimensions

MARCH 7, 2023

We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re providing the best customer journey possible. Throughout the customer/buyer journey a prospect is likely to interact with two different but complementary teams, that work together to ensure the best experience ever.

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

chiefmartech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

SMB 103

SMB Planning Elasticity Advertising Agencies 103

Ataccama

MARCH 9, 2023

Learn why automating data quality is a fundamental component of any successful data observability initiative.

Automation 98

Automation 98

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal w

Consulting 351

Consulting Marketing AI Paid Search Agency Ad Building 351

Contently

MARCH 9, 2023

The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. A lot has changed since then—namely, the arrival of two new user privacy laws ( GDPR and CCPA ), increased use of mobile apps, and the phasing out of third-party cookies. To adapt, GA4 is an overhaul of the current version (Universal Analytics or UA) and is designed for the world we live in now.

Marketing & Strategy 186

Marketing & Strategy Marketing Strategy Top of Funnel Marketing Analytics Tools 186

ANNUITAS

MARCH 10, 2023

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization.

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why yo

Video Marketing 335

Video Marketing Content Marketing Content Paid Search Agency 335

Ahrefs

MARCH 8, 2023

If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.

Keywords 145

Keywords SEO Research 145

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Planning 175

Planning Enterprise Management Paid Search Agency Content Marketing 175

Go Beyond SEO

MARCH 9, 2023

I can’t be the only one who remembers waiting for a website to load for 5+ minutes, and when it finally did, the only way you could interact with the site is by scrolling and ingesting all of its content. The web has come a long way. Now, all the focus is on Web 3.0 , a way to decentralize the web, increase privacy for users, and AI-driven services.

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MARCH 7, 2023

Over the years, Nobel Prize winners and thought leaders , like Elon Musk, Jane Goodall, and Larry Page, have shared their own expertise to spark new ideas in both aspiring and seasoned entrepreneurs. Although it’s impossible to prepare yourself for every unexpected roadblock ahead, you can gain advice from the most influential entrepreneurs to give your new business its best shot at success.

Startups 196

Startups Paid Search Agency Thought Leadership Video Marketing 196

Ahrefs

MARCH 9, 2023

After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting started with a successful campaign quickly and easily.

SEO 135

SEO Template Ad Agencies Campaigns 135

Content Marketing Institute

MARCH 9, 2023

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

Effectiveness 135

Effectiveness Content Google Companies 135

Search Engine Journal

MARCH 10, 2023

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

Youtube 134

Youtube Analytics Video Marketing SEO 134

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Zoominfo

MARCH 9, 2023

The job market has been undergoing a major reset for the past three years. Before the pandemic, the talent acquisition process was largely commoditized, with too many companies treating people more like inventory than talent. That dynamic, like so much else, was turned on its head in 2020. While labor market signals remain mixed, employees still have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers.

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

ANNUITAS

MARCH 8, 2023

Building a repeatable, scalable, and effective Perpetual Growth Engine is hard work. If it were easy, funnel conversion benchmarks would be a lot higher than low, single-digit percentages, right? And even when you have crisp, perfectly aligned messaging, a lot can be lost in the execution phase in terms of aligning content and engagement channels with the right customer target, in the right place, at the right time.

Lead Ranking 130

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 130

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. It can be difficult to correlate corporate communication efforts to business impact.

Public Relations 127

Public Relations PR Thought Leadership Advertising Agencies 127

Search Engine Journal

MARCH 6, 2023

Brave SERPs now feature a rich result created by an AI Summarizer, sometimes summarizing two webpages in a single summary The post Brave Search Engine Summarizing Webpages in SERPs appeared first on Search Engine Journal.

SERP 132

SERP Features SEO 132

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. It can often take weeks or even months to gain executive buy-in with a compelling business case. Once you have buy-in, you need to secure a budget and resources to start building the desired tech stack. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

ClickZ

MARCH 9, 2023

30-second summary: The impact of paid social channels on the customer acquisition strategy of direct-to-consumer (D2C) brands is remarkable, but understanding the influence of these channels remains a formidable challenge The rise of D2C ecommerce can be attributed to various factors, one of which is the opportunity provided by Facebook and other paid social channels to acquire customers rapidly and efficiently As competition increases, having sufficient ad dollars and the appropriate creative i

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Only B2B

MARCH 6, 2023

Outsourcing has become a popular practice for organizations looking to streamline their operations and increase efficiency. One area where outsourcing can be particularly effective is appointment setting. Appointment setting is a critical aspect of many businesses, but it can also be time-consuming and resource-intensive. Outsourcing appointment setting services can help organizations to focus on their core competencies while still achieving their business goals.

Marketing Management 118

Marketing Management Organization Service High Quality Lead 118