Sword and the Script | B2B
MARCH 19, 2024
Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”.
Martech
MARCH 18, 2024
What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on it
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Webbiquity
MARCH 19, 2024
Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.
The Lead Agency
MARCH 17, 2024
Every action our customers perform online today can be a gateway to a new business opportunity. Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
B2BMarketing.net
MARCH 19, 2024
A few years ago, the impending death of third-party cookies was a hot topic in B2B. How will this impact marketers in the short-term? How will it affect long-term marketing strategies? However, long delays have meant that the sense of urgency has been lost, and the end of third-party cookies just isn’t at the forefront of marketers’ minds right now.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Visitor Queue
MARCH 17, 2024
Digital marketing is constantly evolving. With so many different kinds of technology at our fingertips, it can be tricky to know what kinds of B2B digital marketing strategies will work the best for your business. With competition at an all-time high, it’s more important than ever to have a thorough understanding of what your audience […] The post The Ultimate Guide to B2B Digital Marketing Strategies appeared first on Visitor Queue Blog | Identify Website Traffic.
Martech
MARCH 20, 2024
Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal t
Confessions of a B2B Marketer
MARCH 21, 2024
Seismic's website Winnie Palmer on LinkedIn Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, L
B2B Marketing Directions
MARCH 17, 2024
Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. This post features an unpublished paper that compares the performance of AI-generated vs. human-made images across three marketing use cases.) " The power of generative marketing: Can generative AI reach human-level visual marketing content?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SendX
MARCH 21, 2024
Understand the transformative power of emojis in email marketing, and how these tiny digital expressions are strategic tools that can amplify your message.
Marketing Insider Group
MARCH 18, 2024
Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.
Act-On
MARCH 19, 2024
Rising ROI expectations, increased inflation, and decreased consumer spending all add up to a CMO role that is quickly evolving. “Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. As CMOs create strategies to solve these challenges in the coming months, their role is also evolving.
Vision Edge Marketing
MARCH 19, 2024
Creativity stands as a testament to the remarkable capabilities of the human mind. It’s been the driving force behind artistic endeavors, scientific breakthroughs, and societal advancements. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SendX
MARCH 19, 2024
UTM tags are extra bits of code that you can add to weblinks in your email campaigns to track clicks and traffic from your emails back to your website.
The Point
MARCH 22, 2024
If you haven’t noticed, Webinar emails have become extremely formulaic: * A couple of lines of copy stating the business problem to be addressed * 3-4 bullet points summarizing the agenda or main topics * a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be another symptom of our AI-driven times, where creativity takes a back seat and what matters is how quickly and cheaply we can generate copy and put campaigns in market.
The Forward Observer
MARCH 22, 2024
MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don’t think there has ever been one about how stupid and wasteful most of it is. Well, now there is. About the Author Bob Hoffman is the author of several best-selling books about advertising.
Thinkers360
MARCH 22, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
MARCH 19, 2024
Generation Z is filled with tech-savvy, native web users. This means they know a great online deal when they see one and are unlikely to be impressed by outdated email marketing tactics. They’re also a growing demographic.
Oktopost
MARCH 19, 2024
With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).
CMSWire
MARCH 22, 2024
Understanding search engines’ operational mechanisms and its implications on user behavior, click-through rates and marketing effectiveness is crucial. Continue reading.
Salesforce Marketing Cloud
MARCH 19, 2024
When you’re a Serviceblazer, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
SendX
MARCH 21, 2024
Have you ever wondered why some emails receive prompt responses while others just get ignored? The secret lies in how you begin and end your email. Crafting the perfect email greeting and closing sets a positive, professional tone for your message.
Martech
MARCH 22, 2024
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox for Android is coming down the road. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital).
Zoominfo
MARCH 21, 2024
As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. But what does full-funnel integration look like in practice? Here are some practical steps that marketers can take to improve outcomes at each stage of the ABM integration process.
CMSWire
MARCH 20, 2024
Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Ahrefs
MARCH 21, 2024
Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down.
Martech
MARCH 18, 2024
ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help streamline and organize my own brainstorming — especially for enhancing my content strategies. Here’s how marketers like you can leverage ChatGPT and take your content strategy up a few notches without any additional investment. 1.
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innov
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