Sat.Jun 01, 2019 - Fri.Jun 07, 2019

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Top Sales Prospecting Tips That Will Get You Hot Leads

Lead Liaison

A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner. Sales prospecting is key among these steps and this article will tell you how you can nail it. Sales prospecting is, quite simply, the process of searching for potential customers in order to grow your business.

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The 3 Step B2B Marketing Exec’s Guide To Improving ROI and Slaying The CFO Dragon

Rev

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious? Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding? Remember how you followed that advice and got the hairs singed off of your ears when he bellowed his fiery disapproval at your ROI calculations and demanded more, now?

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How Can You Be a Thought Leader If You’re Following Everyone Else?

Content4Demand

Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. But does it really make a difference? What exactly is thought leadership? And can you be a leader when you’re simply following the crowd? Thought leadership content has more of an influence on your content marketing success — and sales — than you might think.

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How to Get Sales and Marketing Operating as One Team

markempa

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little bit about your background?

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […]. The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group.

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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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How to Scale Your Account Based Marketing Efforts Faster

markempa

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts.

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How to Build a Successful Agency-Client Relationship

Marketing Insider Group

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success. While the work itself is important, it’s also vital to establish strong, positive agency-client relationships You could be the best agency in the world in […].

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Building Trust in Sales: A Guide for Sales Professionals

Zoominfo

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Demandbase on Why Ramp in 2019?

InsightSquared

Revenue operations is booming and Demandbase is excited to join InsightSquared at Ramp 2019. As the leaders in Account-Based Marketing (ABM), we believe that Rev Ops and ABM play hand-in-hand and can truly maximize ROI when done right. Sales and Marketing Alignment. ABM optimizes your marketing spend by focusing on target accounts that are most likely to turn into revenue.

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What's Next for the Customer Data Platform Industry?

Customer Experience Matrix

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero , another customer success platform that builds a unified customer database. Totango, another customer success platform, also positions itself as CDP. There's nothing questionable about these claims. Customer success platforms were among the earliest classes of systems identified as CDPs.

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How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. Gallup research shows that […].

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6 Ways to Improve Your B2B Sales Prospecting

Zoominfo

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. So, whether you’re brand new to sales or just looking for a refresher, today’s post will take you back to the basics of B2B sales prospecting.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet.

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Segmentation for Winning in the Market

Vision Edge Marketing

In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups so that each group comprises individuals that share a similar level of interest in the same or comparable set of needs.

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2019 State of B2B Content Consumption and Demand Report for Marketers

Marketing Insider Group

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that […].

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ).

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Help! Save Your B2B Marketers From These Three Traps

Rev

There is one inescapable reality for the modern B2B marketer: overwhelm. In part, it’s because every executive under the sun now understands that attribution modeling (the ability to tell which ad campaigns result in how much revenue) is theoretically possible, but almost none of them understand how difficult it is to actually achieve. There are other issues that contribute to the issue as well.

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InsightSquared Offers Certification Training at Ramp 2019

InsightSquared

Earn Certification (IS2 ’19) Badge for InsightSquared’s Revenue Intelligence Software – Wednesday, June 12, 2019 – Boston. BOSTON – June 5, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, is offering its InsightSquared ‘19 Certification on Wednesday, June 12, 2019, prior to the opening of its annual revenue operations conference, Ramp , taking place on Thursday, June 13 – Friday, June 14, 2019 in Boston.

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What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into […].

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Find Your Next Passive Candidate [Infographic]

Zoominfo

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. This concept applies to passive candidates too! Hiding behind office doors and computer screens, the passive candidate is hard to find and tougher to catch. Yet with the right tools and mindset, it’s possible to track down this elusive prospect.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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What CMOs Need to Know About Marketing Automation

Adobe Experience Cloud Blog

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

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The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals

Webbiquity

Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort. Cutting corners saves time but may reduce the quality and thoroughness of the proposal, and so reduce the odds of winning the business.

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10 Content Promotion Tools You Need To Consider

Marketing Insider Group

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019 there are many content promotion tools available that systematize […].

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Prospect Experience Marketing: Find the Gold in Your Lead Generation Program

Biznology

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of Dan’s for years. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. You’ve been involved in the lead generation world for a long time.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Adobe Experience Cloud Blog

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return.

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5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. Companies looking to advertise on social media, however, should not just look at platform growth as the only determining factor of where to spend advertising dollars.

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The Complete Agile Marketing Guide to Your Managing Your Backlog

Marketing Insider Group

Few things are more important to an effective Agile marketing team than a functioning marketing backlog, yet this particular practice is hard to get right. Many teams struggle with prioritization, scope, and sizing the work in backlog. These difficulties often lead to frustration and considerable lag time in updating the team’s to-do list. The marketing […].