ConvertKit
JANUARY 17, 2020
Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room…. And there's no-one there. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky.
Spiralytics
JANUARY 15, 2020
The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on.
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Valasys
JANUARY 17, 2020
Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience.
Contently
JANUARY 17, 2020
This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. It’s a key part of what Tomasz Tunguz calls the compounding returns of content marketing.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Anyword
JANUARY 17, 2020
The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver bullet and actual results will ultimately vary.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
JANUARY 17, 2020
Software can't replace a content production team, but it can help them optimize the effectiveness of the content they produce. Here’s a list of 7 content analytics tools that your inner data geek is going to love, and some tips on how to get the most out of them.
BOP Design
JANUARY 14, 2020
As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. As such, we like to talk a lot about Key Performance Indicators (KPIs). When it comes to your B2B website , there are so many KPIs that you can track, analyze, and report on. However, a lot of the data can be insignificant or irrelevant. In this post, we take a look at how to determine the key metrics you should be paying attention to when looking at your website.
Sharpspring
JANUARY 17, 2020
As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for. This goes beyond demonstrating the value of your product — you also need to show an in-depth understanding of multicultural marketing and of your audience’s identities and what they value.
GreenRope
JANUARY 15, 2020
Don't make these business mistakes in 2020. What not to do in 2020 - Business DON’Ts to avoid in the new decade! Whether you plan on saying Twenty-Twenty or Two Thousand Twenty, a new year in the newest decade means big changes in trends surrounding business. Falling back into old habits can be easy, but don’t worry, we are here to help make sure you don’t get stuck in the trend cycle of 2019.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Optinmonster
JANUARY 15, 2020
On January 9, 2007, the entire world changed. That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted. As smartphone use has risen, marketers have had to adapt their strategy to keep up. Those who don’t adapt will be left behind.
FunnelEnvy
JANUARY 16, 2020
B2B marketers currently face three main challenges with website experimentation as it is currently practiced: It does not optimize the KPIs that matter well. – Experimentation does not easily accommodate down-funnel outcomes (revenue pipeline, LTV) or the complexity of B2B traffic and customer journey. It is resource-intensive to do right. – Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and star
Jifflenow
JANUARY 14, 2020
Impactful business engagements are those that provide results – whether it is the opportunity to connect again, advancement along the sales pipeline, or attracting influenced revenue pipeline. B2B meetings are the soul of every B2B event and as simple as this sounds, more meetings result in more pipeline which in turn lead to revenue. The impact of such meetings on taking a business forward is immense.
Webbiquity
JANUARY 17, 2020
Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. Image credit: Biljana Jovanovic from Pixabay. That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Biznology
JANUARY 13, 2020
With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What? The unstated part of that question is, “Better than what?
Marketing Insider Group
JANUARY 16, 2020
Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C.
SendX
JANUARY 14, 2020
‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it. There is no end to cart abandonment irrespective of the platform you have your store on - Shopify, WooCommerce, Magento, or Bigcommerce.
Contently
JANUARY 16, 2020
Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
JANUARY 15, 2020
Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing.
Marketing Insider Group
JANUARY 15, 2020
Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. One of the best ways to add pizzazz to your event is to find a motivational speaker that will rock the house.
KoMarketing Associates
JANUARY 16, 2020
In my last post , I looked at what businesses need to do to build a strong partnership with their agency. After all, a program is only as successful as the relationship between the two. But what if you don’t yet have an agency? In a world filled with SEOs, how do you find the right one for your business? The thing is, there’s no easy answer. What’s right for your business may not be right for my business.
Contently
JANUARY 14, 2020
At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. Pillars are the big, overarching topics you want to own. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. It sounds easy enough, but identifying your pillars can actually be quite tricky.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Adobe Experience Cloud Blog
JANUARY 13, 2020
Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are read, 50% aren’t considered useful. It’s easy to conclude, as is so often the case, that this must mean marketing emails are dead.
Marketing Insider Group
JANUARY 13, 2020
With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas. After hearing “no” one too many times, employees stop suggesting the very ideas that could spur unbridled growth across the board. Quick Takeaways.
KoMarketing Associates
JANUARY 15, 2020
Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. IBM recently conducted a global study titled, “Build Your Trust Advantage: Leadership in the era of data and AI everywhere,” and statistics showed that 79% of torchbearers – leaders in utilizing data and analytics – say that their company is collecting the types of information necessary to make decisions.
Vision Edge Marketing
JANUARY 14, 2020
Marketing performance excellence takes building skills to succeed at both the long and short game. Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game. Golf. Not my game but I’ve learned a lot about it over the past 30 years. I’ve been exposed to the game of golf at least weekly as my husband enjoys both heading out to chase the white ball and watching the tournaments on tv.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Adobe Experience Cloud Blog
JANUARY 15, 2020
As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. It’s important that your metrics and marketing analytics measure with accuracy and purpose.
Marketing Insider Group
JANUARY 16, 2020
Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies! There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development.
KoMarketing Associates
JANUARY 14, 2020
As U.S. marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%) now goes toward social media.
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