xiQ

MARCH 10, 2020

The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process. You lose out on agility and time to market, whereas the majority of your marketing budget is spent on integrating and not innovating. .

CMS Development 96

CMS Development Marketing Budget Creation Marketing Budget Budget Programs 96

Contently

MARCH 13, 2020

The last few days have been surreal. I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job? However, it’s a necessary question to ask. Because even though many of us are working from home, we’re still working.

Planning 217

Planning Paid Search Agency Thought Leadership Lead Ranking 217

Vidyard

MARCH 12, 2020

Google. Microsoft. Facebook. Amazon. LinkedIn. HP. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely.

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., expose information indirectly to a large audience.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Webbiquity

MARCH 9, 2020

Guest post by Mathew Jade. Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Looking at the future of digital marketing , it continues to consume a larger share of overall marketing budgets for publicity, advertising, and promotion. Search engine optimization (SEO) is at the core of digital marketing success.

SEO 291

SEO Marketing Budget Planning Marketing Proposals 291

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. You see, most people that visit your blog post usually leave without reading it all the way through. And the worst part is that an even larger percentage of people who see your blog post whichever social media platforms you use never even click on it.

Tips 145

Tips Lead Ranking Lead Scoring SEO 145

Kaon

MARCH 12, 2020

By Joshua Smith, CTO & Co-Founder, Kaon Interactive. Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. “What path did a specific user take on my website,” or “What are the most commonly clicked links on this page?

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Or creating networking opportunities?

SEO 101

SEO SERP Buyer's Journey Lead Ranking 101

Webbiquity

MARCH 10, 2020

Guest post by Victor Blasco. Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break. The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit!

Sales Qualified Leads 318

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 318

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US.

Startups 268

Startups Work Management Marketing Management Service 268

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. These women have been nominated by our own team, as people who inspire and empower us to strive, thrive and grow in our careers. Looking for sales leaders to follow for inspiration and best practices? Jill Konrath.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Zoominfo

MARCH 12, 2020

Not too long ago, artificial intelligence seemed like something straight out of a sci-fi movie. But today, AI is being used throughout every facet of the companies we buy from, sell to, and work for. That includes the field of human resources — and it doesn’t look like AI is going anywhere any time soon. […].

Resources 200

Resources Buy Companies B2B 200

Webbiquity

MARCH 12, 2020

By David Gutierrez. At first glance, it may seem premature to talk about the role of artificial intelligence (AI) in content marketing. After all, we still have a long way to go before computer-generated content is comparable to what a human can create. Image credit: Hitesh Choudhary on Unsplash. Neural networks have tried their digital hands at poetry, cooking, art, and even movie scriptwriting , but the results, albeit entertaining and weird, are still nonsensical.

Marketing AI 300

Marketing AI Content Marketing Paid Search Agency Content 300

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Marketing Insider Group

MARCH 11, 2020

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it right, your workplace culture can drive performance as well.

Work Management 267

Work Management Marketing Management Paid Search Agency Demographics 267

InsightSquared

MARCH 10, 2020

Sales forecasting is a complex and time-sensitive endeavor for every sales leader. However, it doesn’t have to be. The root of the issue is that the majority of sales organizations continue to roll up their forecasts using static spreadsheets. In fact, during our recent webinar, “ Nail Your Sales Forecast ”, more than 50% of respondents said they rely on Excel and reps subjectively emailing their numbers to set their guidance each month and quarter. .

Forecasting 194

Forecasting Work Management Marketing Management Webinar Metrics 194

Biznology

MARCH 9, 2020

This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabor

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

Customer Experience Matrix

MARCH 9, 2020

The CDP Institute just published a report on the CDP Industry in Europe (download here ). This was based primarily on the global Industry Update released last month. This showed especially fast growth in Europe, with a year-on-year increase of 74% in the number of European vendors and 80% in European CDP employment, compared with growth outside of Europe of 38% in vendors and 59% in employment.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. In fact, some larger companies – especially those that have been around since dinosaurs walked the earth – still do the bulk of their marketing with traditional TV and print ads.

Marketing Budget Creation 259

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 259

InsightSquared

MARCH 12, 2020

In the 1970s, J. Patrick Kelly, the first sales ops group leader, described his responsibilities as “all the nasty number things that you don’t want to do, but need to do to make a great sales force.” More than 40 years later, much has changed about sales processes and cross-functional collaborations, yet three things remain true: . Sales ops covers a vast array of responsibilities, which continues to expand.

Practices 177

Practices Best Practices Forecasting Paid Search Agency 177

Adobe Experience Cloud Blog

MARCH 11, 2020

Managing teams is one of the necessities that comes with a successful business. As you develop and expand you will need to work with a wider range of people and utilize the best of their skills. Whether you are an entrepreneur growing your business, or a team lead at an established business, remote teams are a popular way of ensuring you have the right talent and skill without needing to expand your office space and invest in areas which may not be necessary for the best results for your busines

Work Management 174

Work Management Marketing Management Paid Search Agency Thought Leadership 174

Zoominfo

MARCH 9, 2020

Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home. These phrases have been repeated ad nauseam as the U.S. reacts to the coronavirus outbreak. And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into […].

Paid Search Agency 173

Paid Search Agency Zoominfo Companies Ads 173

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US.

Startups 235

Startups Work Management Marketing Management Service 235

InsightSquared

MARCH 11, 2020

Sales forecasting is a massive challenge. It’s not only time-consuming, but rarely accurate, which leaves sales organizations to base key business decisions on gut feel. . That’s why we introduced InsightSquared Forecasting : a collaborative approach to sales forecasting that supports the whole sales organization. . In our webinar, “ Nail Your Forecast with InsightSquared ”, you filled every minute of our Q&A with solid questions — and then some!

Forecasting 177

Forecasting FAQ Work Management Opinions 177

Adobe Experience Cloud Blog

MARCH 11, 2020

Trust has never been unimportant in business, but it has also never been more important. Human relationships breathe the air of trust, within organizations, with colleagues, co-workers, partners, suppliers, clients, and customers. Within your organization, trust is what keeps business moving. Stephen M.R. Covey wrote a whole book about it called The Speed of Trust.

Ad Building 173

Ad Building Transparency Trust Marketing Impressions 173

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

Case Studies 172

Case Studies Case Study Studies Paid Search Agency 172

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

KoMarketing Associates

MARCH 11, 2020

Many marketers now have stacks of marketing technology at their fingertips, but new research suggests that much of it is not optimized for use across the organization. Ascend2 recently published the results of its “MarTech Stack Optimization Survey,” and statistics showed that most marketers (39%) are still working on implementing a strategy for optimizing their martech stack.

Marketing & Strategy 157

Marketing & Strategy Marketing Strategy Barriers Class 157

Oktopost

MARCH 9, 2020

When planning to produce and publish content to get followers to engage, there are number of parameters that must be taken into account. The type of message you like to pass on to your followers, is one of them. Whether it’s a new feature review you’d like to share, or important data you’ve collected, maybe to get their feedback, or make them share your content and more.

Social Media 156

Social Media Media Social Networks Youtube 156

Adobe Experience Cloud Blog

MARCH 9, 2020

When you are deciding which brand deserves your money, what is the most important factor you look at? . While you might focus on product quality or fast customer service, the data shows how for an increasing number of buyers, trust is becoming the #1 factor. But what does it mean to ‘trust a brand’? It’s a hard question to answer because trust means different to different people. .

Design 164

Design Content Trust Marketing Click Rate 164