Blue Flame Thinking

MARCH 22, 2019

Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand and deepening trust in your ability to understand what your customers want. It’s also about empowering them so that when they do make their decision, it’s with the confidence that you have what they need. When a customer feels sold on you rather than sold by you, they can become brand advocates.

Paid Content 74

Paid Content Paid Search Agency Ideal Customer Profiles Ad Building 74

Marketing Insider Group

MARCH 18, 2019

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be so profitable, over 70% of brands now hire someone to manage […]. The post 11 Benefits of Outsourcing Your Content Creation appeared first on Marketing Insider Group.

Content 280

Content Work Management Content Marketing Effectiveness 280

Webbiquity

MARCH 21, 2019

Guest post by Lane Harbin. Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. Keeping up with new technology. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online.

Marketing AI 268

Marketing AI Work Management Marketing Management Marketing Automation Services 268

InsightSquared

MARCH 20, 2019

In the 5+ years I’ve spent meeting modern sales leaders and working with SDRs within our network, I’ve learned from the front lines of 200+ SDR and sales teams about what’s really going on within the SDR function and how it could impact the role in the future. The good news is that there’s no consensus on what works and what doesn’t work, since every director, manager, and SDR for that matter thinks that they have the secret sauce of connecting with prospects.

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Work Management Startups Differentiation Consulting 243

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Contently

MARCH 22, 2019

Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” That sounds great, but you probably don’t have that kind of time. You already spend enough researching, writing, and editing. By the time you get your article into the CMS, you may only have a placeholder title that’s been there since you first started the process.

Work Management 167

Work Management SEO Forrester Creativity 167

Webbiquity

MARCH 19, 2019

When Steve Jobs and Steve Wozniak founded Apple in Jobs’ garage, they didn’t envision selling phones or online music. Yet those are the company’s biggest revenue generators today. Great companies (and their founders) are adaptive. They begin with a vision, but are willing and able to evolve that vision in response to their understanding of customer needs.

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Enterprise Management Work Management Marketing Management Paid Search Agency 186

InsightSquared

MARCH 20, 2019

Lucidchart is thrilled to be returning as a platinum sponsor of the revenue ops event of the year, Ramp by Insightsquared ! Last year, VP of Sales Peter Chun led an interactive discussion with ops pros on the business, sales, and marketing sides of the house. We also spoke to many sales, ops, revenue, and marketing leaders who are looking for ways to see a more holistic picture of the accounts that reps are actively working.

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Marketing Proposals Sales Cycle Contact Marketing Contacts 235

Influitive

MARCH 21, 2019

Customer advocacy is increasingly becoming a “need-to-have” for brands, rather than simply a “nice-to-have”. Research has proven time and time again that buyers—a whopping 83% of them— trust their peers more than big brands. When it comes to B2B purchase decisions, the influence of customer references and testimonials is second only to previous customer experience.

Peer-to-peer 167

Peer-to-peer Purchase B2B Research 167

Marketing Insider Group

MARCH 19, 2019

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, information overload may kick in and you could be […]. The post How to Provide Context in Content Marketing appeared first on Marketing Insider Group.

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Content Marketing Content Search Marketing Marketing 277

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Contently

MARCH 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions.

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Top of Funnel Marketing Funnels Activities Content Marketing 163

KoMarketing Associates

MARCH 20, 2019

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

Unbounce

MARCH 20, 2019

Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

Landing Pages 144

Landing Pages Work Management Mobile Marketing Marketing Management 144

Marketing Insider Group

MARCH 20, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without […].

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Account Based Marketing ABM Planning ROI 253

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Biznology

MARCH 22, 2019

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. And, that is assuming you are able to produce enough marketing content to keep your employee advocacy editorial calendar full.

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Activities Thought Leadership Social Media Landing Pages 139

KoMarketing Associates

MARCH 22, 2019

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Demand Metric and Vidyard recently conducted “The State of Video Marketing,” and statistics showed that for the fifth consecutive year, at least 80 percent of marketers (83 percent in 2018) believe that video is becoming more important as a form of marketing content.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can depend on it. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

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Rules Email Marketing Tips Planning 134

Marketing Insider Group

MARCH 20, 2019

Over the years, I have worked with companies who are used to having their legal department review all of their content before it’s released to the public. When I tell them that by shifting what they write about, they can ultimately speed up their internal processes and start getting better results from their content marketing […]. The post Creating Content That Doesn’t Require Your Legal Department appeared first on Marketing Insider Group.

Content 248

Content Content Marketing Paid Search Agency Process 248

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” was met with criticisms that it was too “nerdy.”. But, Chris persevered. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire.

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Twitter Linkedin Facebook Ideal Customer Profiles 134

KoMarketing Associates

MARCH 21, 2019

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months.

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Efficiency Marketing Report CMO Statistics 138

Adobe Experience Cloud Blog

MARCH 20, 2019

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers started to arrive in the mail. Then came requests for donations from charitable groups.

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

Marketing Insider Group

MARCH 19, 2019

Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […]. The post 2 Tips to Connect and Build Rapport with People Immediately appeared first on Marketing Insider Group.

Tips 242

Tips Ad Building Outreach Personalization 242

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

NuSpark Consulting

MARCH 20, 2019

You can be the best in the world at what you do, a leader in your industry and an acknowledged expert in your field, but without customers, you’re just another company struggling to stay afloat. Marketing is the critical factor in raising awareness of your offering, communicating with your target audience, and promoting your products or services as a solution to their problems.

Paid Search Agency 133

Paid Search Agency Paid Content Consulting Work Management 133

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals.

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Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Adobe Experience Cloud Blog

MARCH 18, 2019

Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. For most businesses, around 65% of their revenue comes from an existing customer base.

Landing Pages 134

Landing Pages Loyalty Branding Brand Identity 134

Hinge Marketing

MARCH 21, 2019

Referrals. For years they were the foundation for professional services growth. Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. Our research validates the trend. While referrals remain the top search method for buyers in need of a new professional service provider (as shown in Figure 1), the use of referrals as a search method has dropped by 15% over the last five years accor

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Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 128

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Industrial Marketing Today

MARCH 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

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Lead Generation Generation Marketing Qualified Leads Lead 121

Go Beyond SEO

MARCH 21, 2019

The shift of the customer journey to digital platforms has irreversibly changed the way that firms interact with their clients. Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Having positive interactions with clients on their preferred platform not only grants a competitive edge to businesses willing to take the time, but it also demonstrates a level of care tha

Advertising Agencies 121

Advertising Agencies PPC Paid Search Agency SEO 121

DiscoverOrg

MARCH 20, 2019

I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success. If you can hit these five goalposts, you’ll get more responses and more opportunities to get in the door – before your competitors! Did you ever wonder why, despite your best efforts, you’re not getting the meetings that you really want with prospects?

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Urgency Marketing Top of Funnel 120