DemandBase

MARCH 23, 2020

The Coronavirus is continuing to have a major impact across our society and economy. As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 276

Content Marketing Branding Brand Identity Work Management 276

ANNUITAS

MARCH 26, 2020

The crisis that’s emerged from the coronavirus pandemic has forced B2B marketing teams to look at their demand programs in a new light, and an ugly truth has emerged. Most B2B companies have inefficient sales and marketing motions. In fact, nearly three-quarters of businesses in this segment succeed because they have a strong product or service. They succeed ‘in spite of’ their sales and marketing investments, not because of them – spending much of their time and resources on ‘random acts of mar

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Demand Generation 162

Kaon

MARCH 25, 2020

Sustaining Predictable Revenue and Customer Engagement. Several economists and analysts are forecasting significant global macroeconomic impacts of the Coronavirus pandemic. The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Contently

MARCH 24, 2020

Last night, I dreamt I was being chased around New York by a “free e-book!”offer come to life. There it was, hovering in the air like a Thanksgiving Day balloon, threatening to retarget me to death. This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content.

Lead Generation 153

Lead Generation Generation Top of Funnel Leads 153

Heinz Marketing

MARCH 27, 2020

By Matt Heinz , President & Founder of Heinz Marketing. The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck. He was, quite literally, hoping to break even on his customer relationships just to live another day.

B2B Marketing 95

B2B Marketing B2B Validation Paid Search Agency 95

Content Marketing Institute

MARCH 23, 2020

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading → The post Get an A for Accuracy With This Fact-Checking Content Checklist appeared first on Content Marketing Institute.

Content 142

Content Trust Marketing Content Marketing Paid Search Agency 142

xiQ

MARCH 26, 2020

As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. . Let’s evaluate what this means for B2B Sales and Marketing.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business.

Lead Ranking 363

Lead Ranking Lead Scoring Paid Search Agency Thought Leadership 363

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Webbiquity

MARCH 24, 2020

Marketing technology can be tremendously powerful, both in enabling marketers to do innovative things and in allowing them to automate common tasks. But there are two big problems marketers face in working with their technology stack (or more accurately, their marketing technology matrix ) today. The first problem is that most of the tools simply aren’t very smart.

Marketing AI 194

Marketing AI Marketing Automation Services Work Management Marketing Management 194

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. But it’s still important to understand what makes them tick. Where do they hang out? Maybe most important: what do they value? Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Vision Edge Marketing

MARCH 24, 2020

The future is unknowable, which is why there is so much merit in the scouting motto coined by English soldier Robert Baden-Powell : Be prepared. He believed that one must “always be in a state of readiness.” Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action.

Planning 164

Planning Marketing & Strategy Peer-to-peer Sample 164

Marketing Insider Group

MARCH 27, 2020

In times like this, it helps to name what we’re feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive. If you’re a regular reader of our content, you may have noticed that in light of my own feelings, I’ve been focused on basically a “business as usual” approach.

Planning 357

Planning Paid Search Agency Thought Leadership Storytelling 357

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Contently

MARCH 24, 2020

The first class I ever took in college was called “Drugs, Society, and Culture.” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia. It should have been the most fun class ever—and in some ways, it definitely was.

Storytelling 164

Storytelling Barriers Class Paper 164

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

InsightSquared

MARCH 26, 2020

If there was ever a time to focus on coaching your reps, it is now. The sales processes of yesterday may now be obsolete. As reps adjust to this evolving sales environment, managers must do the same and explore more dynamic and structured coaching methods. In our latest webinar, “10X Your Sales Pipeline with Data-Driven Coaching Insights,” sales leaders Todd Abbott and Grace Tyson discussed how to adjust your coaching cadence and build a data-driven coaching culture to combat future uncertainty.

Top of Funnel 156

Top of Funnel Webinar Metrics Practices Training 156

Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary.

Marketing & Strategy 278

Marketing & Strategy Marketing Strategy Planning Work Management 278

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Webinar Metrics

Circle Studio

MARCH 26, 2020

Virtual meetings have become a staple in the professional workplace, allowing for a simulated face-to-face experience that serves as a viable substitute for the real thing. With recent events surrounding COVID-19, many businesses find themselves utterly dependent on virtual meetings to conduct business, keep projects moving forward and communicate with remote staff and clients.

Tips 154

Tips Business Skype Rules 154

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. .

Marketing Budget 149

Marketing Budget Work Management Marketing Management Webinar Metrics 149

InsightSquared

MARCH 25, 2020

The customers have spoken! We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. In addition, we were honored as a Leader in Business Intelligence and Top Performer in AI Sales Assistant. G2 Crowd provides competitive analysis based on the voice of the customer. This enables solution-seekers to compare options with real user feedback.

Lead Scoring 156

Lead Scoring Lead Ranking Analytics Forecasting 156

Adobe Experience Cloud Blog

MARCH 25, 2020

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. What once took days now takes hours, and what once took hours now takes minutes. The revolution is that organizations are using the time that platforms like marketing automation have given them to rethink their workplace culture.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

The Daily Egg

MARCH 25, 2020

How long do users stay on your website? Less than 15 seconds. That’s how long you have to capture someone’s attention on your website. I’ve dubbed this “the 15 Second Rule.” If you haven’t generated interest in 15 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at […]. The post The 15 Second Rule: 3 Reasons Why Users Leave a Website appeared first on The Daily Egg.

Rules 145

Rules Marketing Websites User-Generated Content Generation 145

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. .

Social Media 145

Social Media Enterprise Management Work Management Marketing Management 145

Content Marketing Institute

MARCH 26, 2020

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute.

Tools 144

Tools Product Content Marketing Content 144

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Everything is shutting down or going online-only, but the reality that many businesses face is that what they do now is more important than ever. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

The Daily Egg

MARCH 23, 2020

Your prospects desperately want to know what to do next. Calls to action (CTA) tell them. Not only do they give your prospects clarity, they also make your marketing campaigns more effective. I’ve got a bunch of CTA examples that you can steal for your own campaigns. I’ll also highlight three essential aspects of an […]. The post 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs appeared first on The Daily Egg.

Rules 144

Rules Examples Effectiveness Marketing Prospects 144

Sprout Social

MARCH 23, 2020

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and

Broadcasting 141

Broadcasting Distribution Paid Search Agency Training 141

Martech Advisor

MARCH 27, 2020

The impact of coronavirus (COVID-19) is still only starting to show in businesses and on the economy worldwide. We looked at two recent surveys to understand the challenges business leaders and small business owners are facing and how to mitigate these challenges. Although most of us have been social distancing for less than a fortnight, businesses have started feeling the heat, with a drop in sales and revenue.

Work Management 136

Work Management Marketing Management Paid Search Agency Planning 136