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For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient. Typically, marketing and sales campaigns are a collection of tactical activities loosely tied together with the goal of capturing and converting leads.
Collaboration with Brenna Betsch, Strategist Planning and Insights, and Addy Osborne, Senior Strategist, Planning & Insights. In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. And while these new ad formats, channels, and targeting capabilities contribute to the advancement of digital advertising, it’s essential not to overlook the tried and true digital advertising methods, such as simple (but effectiv
If you’re involved in SaaS content marketing , metrics are vital to your strategy. You need to be able to quantify your actions to trace their impacts and have a clear idea of what success looks like. . However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking. 1.
Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Guest post by Nadica Metuleva. JTBD refers to “Jobs-to-be-done,” a useful framework that helps you understand the needs and demands of your customers. If done right, not only will this give you better comprehension of your market, but also define the data you’ll need to collect to help you improve your services and products and tweak your future strategies.
Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. Pointillist recently conducted its “State of Customer Journey Management & CX Measurement” report, and data showed that average performers (46%) were only “somewhat satisfied” with their organization’s overall CX performance and the outcomes of their CX investments.
Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. Pointillist recently conducted its “State of Customer Journey Management & CX Measurement” report, and data showed that average performers (46%) were only “somewhat satisfied” with their organization’s overall CX performance and the outcomes of their CX investments.
Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat? Investing in and learning the nuances of an unfamiliar product can be intimidating, especially when there’s a learning curve.
It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. What does this mean?
If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll re
Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Ascend2 recently published “The State of Lead Nurturing” report, and statistics showed that out of all of the digital channels used during the lead nurturing process, email (69%) leads the way.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email? The truth is that you have several options; Free email, using professional email services, or use business email hosting. While they’ll all work (to some extent), these options come with varying characteristics.
The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Here are our top tips for using SEO to make your business more relevant to local searches and gain more customers in your local area. The post 7 Local SEO Tips To Scale Your Small Business appeared first on Spiralytics Inc.
The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.
Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email? The truth is that you have several options; Free email, using professional email services, or use business email hosting. While they’ll all work (to some extent), these options come with varying characteristics.
There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake. Here’s why: Reputational risk: It’s ideal to loop your social team in before the deal closes, and they can actually help in the M&A process if you do so.
Affiliate marketing doesn’t require an investment (like an ecommerce business), overhead (like ecommerce and digital products), or even needing a team to fulfill orders. All you need to do is talk about the products you already use and love. The company you’re promoting does the rest. That’s why affiliate marketing is such a popular business model for creators.
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As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better for SEO? appeared first on Search Engine Journal.
Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading → The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute.
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Marketers have been spoiled by the internet. Digital marketing, social media, and email marketing afford us tons of luxuries when it comes to tapping into our audiences and reaching them directly with our products or services. We’ve had it pretty good. Until now. As I’m sure you’re well aware, Apple will be releasing an iOS… The post iOS 15 and How it Will Change Your Email Marketing appeared first on Benchmark Email.
New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first on Search Engine Journal.
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