Square 2 Marketing
JULY 2, 2024
Be honest: Are your email campaigns getting the mean-girl treatment? By that I mean you’re seeing fewer clicks, tanking open rates and more unsubscribes. I’m going to be honest, too: It’s not them, it’s you. Let’s shed that tired, dull, lockdown-sweatpants vibe and transform your B2B email marketing approach. Think of it as a free makeover. You’re welcome!
Marketri
JULY 2, 2024
Ah, the world of content marketing – a landscape so vast and dynamic, it practically echoes the ecological marvels of our very own Mother Earth. Just when marketers thought they had it all figured out, along came generative AI, sprouting content left and right like, you guessed it, crab grass. Now, don’t get me wrong; I’m all for innovation and leveraging new technologies.
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B2B Marketing Exchange
JULY 1, 2024
Last week, we asked for your input on the top B2B marketing trends for 202 5 , and the B2B marketing community responded with clear conviction. After reviewing the results from our social media polls on LinkedIn , Instagram and X (formerly Twitter) , we are excited to reveal the trends that you believe will shape our industry in the coming year , and to share more about how these the winning theme will take shape at the B2B Marketing Exchange East conference in October.
Stevens & Tate
JULY 1, 2024
Welcome to our June 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News X Eliminated “Likes” Social media platform X has removed public “likes.” While users will still be able to see what posts they have liked, and they will be able to see what users liked their posts, they will not be able to look
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
B2BMarketing.net
JULY 2, 2024
In the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Visitor Queue
JULY 1, 2024
Creating a well-rounded sales cycle on your own takes a lot of time and effort. Plus, it requires constant upkeep and monitoring to ensure that it’s continuously turning leads into paying customers. Because it’s so tedious to create it on your own, a lot of companies turn to sales outsourcing companies and software to help […] The post Top 25 Sales Outsourcing Companies and Software to Use in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
SendX
JULY 1, 2024
Do you have a large email list and want to run a Cyber Monday email campaign for your business with a highly monetizable audience, like iGamers, people who enjoy gambling, or people who are interested in crypto?
Bannersnack
JULY 1, 2024
2 minutes read Definition ad extensions in advertising Ad extensions are additional pieces of information that expand a text ad in order to provide more context and create a more compelling ad. These extensions can include phone numbers, site links, locations, callouts, and more. They enhance the visibility and functionality of ads on search engines and can improve click-through rates by offering users more reasons to interact with the ad.
B2BMarketing.net
JULY 1, 2024
The Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it’s been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities. So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
JULY 1, 2024
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.
Ahrefs
JULY 5, 2024
It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of enterprise SaaS companies doing SEO well.
CMSWire
JULY 2, 2024
X’s hidden like move: clever privacy play or a step too far? Continue reading.
Content Marketing Institute
JULY 3, 2024
Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Act-On
JULY 1, 2024
Are you struggling to break through the inbox noise and generate real leads with your email marketing? You’re not alone. In today’s competitive landscape, crafting effective email campaigns can be challenging. That’s where this powerful toolkit comes in. This toolkit is more than just resources – it’s your roadmap to increased lead generation, improved engagement, and boosted ROI on your marketing efforts.
Ahrefs
JULY 5, 2024
The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective.
CMSWire
JULY 3, 2024
And, shockingly, one of the trends involves (over)using AI. Continue reading.
Salesforce Marketing Cloud
JULY 2, 2024
In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. While there’s no slowing down the pace of innovation, slowing down to read a book can be the best way to gain a deeper understanding of complex ideas. The books on this list offer perspective from some of the industry’s most prominent leaders and thinkers, illuminating the history of AI, the current land
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Unbounce
JULY 4, 2024
/ A/B Testing 25 A/B testing mistakes that are killing your conversion rates By Paul Park and Vincent Barr. Updated on July 4, 2024. 14 min read It has been referred to as “the biggest marketing blunder of all time.” In 1985 the Coca-Cola Company introduced New Coke, a modified formula created to combat the growing popularity of its chief rival, Pepsi.
Martech
JULY 1, 2024
With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’
CMSWire
JULY 2, 2024
Customer-centric is more than a label. Here's how you get there. Continue reading.
CopyBlogger
JULY 4, 2024
Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
seo.co
JULY 5, 2024
Guest blogging used to be the primary means of generating more organic website traffic. But gone are the days of the one-trick guest blogging pony. Paid guest posts, while unfortunately not a thing of the past, have been a massively overused tactic for establishing online brands. And search engines are getting better at determining a pattern from websites that accept guest posts and subsequently discounting their impact and relevance in passing authority.
Martech
JULY 1, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
CMSWire
JULY 1, 2024
3 ways to get your brand voice solidified. Continue reading.
SocialPilot
JULY 1, 2024
We all know how great Instagram Reels are at boosting engagement and reach. 2.35 billion people interact with Instagram Reels monthly. However, making Reels consistently from scratch is a time-consuming and challenging task. The good news is, though, that you can always repost Instagram Reels to keep your Instagram presence active. Do you know how to repost Instagram reels?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Top Rank Marketing
JULY 1, 2024
In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services. Unlike B2C influencer marketing, B2B agencies and brands often cannot offer products in exchange for their work — not because of any rules, but because their offerings are simply not meant for individual consumers.
Contently
JULY 3, 2024
Artificial intelligence (AI) has made tremendous strides forward in recent years. One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including written copy, graphics, and videos. Generative AI is creating new content at a rapid pace — not just consuming and processing existing content.
CMSWire
JULY 2, 2024
Learn how leaders can decode the economic signals. Continue reading.
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