Sat.May 30, 2020 - Fri.Jun 05, 2020

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7 Types of Campaigns That Can Increase Customer Satisfaction and Retention

ClickDimensions

In recent years, marketing’s focus has started to shift to include customers in addition to leads. For many organizations, this shift into retention from solely acquisition has been gradual instead of dramatic. A recent Gartner survey found that on average only 18 percent of marketing budgets are focused on customer retention efforts. This is in spite of the fact that, for many businesses, existing customers account for the majority of their revenue.

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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling.

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SEO for Newbies: A Brief Guide

Outbrain

Search engine optimization (SEO) sounds intimidating to business owners and marketing newbies. While it can be technical, and challenging to understand, there are many key components that you can manage and implement yourself. First and foremost, it’s important to understand that SEO is the process of getting your site to rank in Google. Ideally, when potential customers, clients and blog readers search for terms related to your business or website, they find you.

SEO 29
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Tips For Sending B2B Emails During a Crisis

Belkins

As we’ve mentioned earlier, business owners are eager to get some action, but not because they have no fear — they’re pushed by necessity and stress of ensuring their company’s existence. They have employees to take care of, clients to retain and support…in other words, they carry a lot on their shoulders. So, when building your outreach, you should be extra careful about how and why you reach out to them.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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12 Tips That Actually Help with Zoom Fatigue

Vidyard

Video calls. They’re not just a fact of remote work, but a veritable lifeline. Except when they’re not. People (especially office workers) are increasingly experiencing burnout and exhaustion from constant video conferencing, a phenomenon that’s been dubbed “Zoom fatigue.”. And it’s not just at work. In the middle of a pandemic—a time of lockdowns and quarantine and physical distancing—video calls aren’t just how people do business.

Tips 181

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Everything You Need to Know About Keyword Research for Content Marketing

BuzzSumo

Keywords 124
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Hacking Your Way to Higher Conversion Rates

Bluetext

Best Practices for Conversion Driven UX Design. If your company has a website published in the public domain, chances are, you know a thing or two about conversion goals. Conversion goals help to measure marketing performance, set goals and most importantly, provide conversions for a company. On websites, conversion goals can range from lead generation to sales to even page views.

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How To Convert Your Website Visitors to Engaged Leads

Marketing Insider Group

Guest Post by Lead Generation Specialist Lauren Johnson. Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. But what happens once Marketing Insider Group gets that traffic?

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6 Must-Have SaaS Tools for Online Marketing of your Business

SendX

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. With the rise in competition, it becomes even more imperative to have a solid online presence.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Three Simple (But Common) SEO Mistakes to Avoid in 2020

Webbiquity

Guest post by Kara Smith. With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike. There are many complex, highly technical practices in SEO which can get lead to a lot of mistakes of their own.

SEO 260
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How ZoomInfo Matches IPs to Companies While Employees Work from Home

Zoominfo

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Zoominfo 246
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The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear: Sponsored content is often advertising masquerading as pure editorial content, which can be easily misconstrued by the audience.

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No More Hidden Gems: How to Hook Consumers and Avoid Travel Content Clichés

Contently

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat. Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts.

Content 209
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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How to Present your Ideas like a Pro

Webbiquity

Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill. Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea.

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Top 20 Remote Working Tools You Need in 2020

SendX

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. But now, it has become the norm. In fact, COVID-19 compliance laws have made remote working the standard for most industries. At a time when Business Continuity is threatened, remote working brings a whole new set of challenges, especially when it comes to delivering quality and managing productivity.

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How To Turn Raw Employee Expertise into a Magnet for Web Traffic

Marketing Insider Group

Have you ever been spellbound by watching a talk or reading a book by someone who is so passionate about their topic, it’s contagious? Want your business content to be just as compelling? The answer is staring you in the face. Harness employee expertise and passion by activating your employees to create content and you’ll see amazing results. There are so many benefits to employee-generated content that it’s almost unbelievable how underutilized it is.

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Data-Driven Personalized Content | Build Customer Trust and Loyalty

Adobe Experience Cloud Blog

Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content.

Loyalty 174
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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Covid-19 Lessons for B2B Marketers

Biznology

The global pandemic is affecting every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. Roger McDonald. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

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5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads

KoMarketing Associates

Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity. It is now time to look beyond traditional paid ad formats and start taking the conversation directly to the user. Over the last few years, LinkedIn has been developing ads that directly talk with users within their messaging platform, InMail. “ Message Ads ” (formally Sponsored InMail) was

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How CMOs Can Convince Stakeholder to Go All-in On Agile Marketing

Marketing Insider Group

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate. Agile marketers report faster campaign delivery, better ROI on their marketing activities, better alignment with business objectives, and happier team members (among many other things). Pair those benefits with marketers’ common inability to say no to incoming work, our multitasking mania, and the ever-growing list of channels and tactics we need to master, and it’s no wonder most

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6 Marketing Skills in the New Decade | How to Stay Relevant

Adobe Experience Cloud Blog

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. It’s proven that in a time of crisis, marketing budgets are first to be axed, and now more than ever, the spotlight is on demonstrating value.

Relevance 171
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How to Know When It?s Time to Make a Strategic Pivot

Vision Edge Marketing

Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot? In basketball, a pivot maintains your position while creating a new angle of attack. When applied to business, this term has come to reflect the need to look for new options, move in a different direction, or to make a shift.

Verticals 156
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94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. Dun and Bradstreet recently published its “7th Annual B2B Marketing Data Report,” and statistics showed that 100% of the B2B companies that increased their investment in data quality saw overall performance gains.

B2B Sales 156
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Producing Consistent Content with Limited Resources: An Interview with Liz Wassmann of Farmer’s Fridge

Brandpoint

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg!

Resources 148
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Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Adobe Experience Cloud Blog

We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How ZoomInfo Matches IPs to Companies While Employees Work from Home

Zoominfo

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?” After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Zoominfo 147
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Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI

KoMarketing Associates

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies. KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The need for an effective social media policy for employees, however, has become more pressing than ever.