Marketing Insider Group
SEPTEMBER 16, 2024
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.
Top Rank Marketing
JUNE 3, 2024
The current renaissance of creative B2B content is a blessing and a curse for B2B marketers. On the good side, it gives us permission to stretch our creative muscles, write fascinating and engaging content, and pair it with eye-catching visuals. On the bad side, B2B buyers won’t settle for less than imaginative and engrossing content. There’s no skating by with an old-school white paper or a generic ebook.
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Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
protocol 80
FEBRUARY 19, 2024
I’ve always been fascinated by robots. My favorites – undoubtedly – are R2-D2, and yes, even C-3P0. Cortana from the "Halo" video game series is pretty cool, too – we’ve waged war against the Covenant many times together. Cylons (from "Battlestar Galactica") and the robot from "Rocky IV" are also in my top 10. (Shame on the 2021 director's cut for removing Paulie's beloved birthday present.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Trade Press Services Newsletter
OCTOBER 3, 2024
There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
BOP Design
AUGUST 8, 2024
What makes a B2B brand a “leader” in its industry? It’s not the amount a company spends on advertising, or its ability to keep up with the latest TikTok trends. And it’s definitely not as easy as putting the word “leader” in a website hero image. Okay, so what actually makes a leading B2B brand? The post How These 20 B2B Brands Made It to the Top appeared first on Bop Design.
Trade Press Services Newsletter
JULY 11, 2024
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.
Launch Marketing
MAY 15, 2024
Are you looking for ways to boost your marketing efforts to deliver more valuable B2B leads to your sales team? You are not alone. Hitting lead generation targets is important and converting those leads to sales opportunities is even more critical. Lead generation that is accompanied by a weak lead conversion rate can cause the sales team to lack faith in marketing qualified leads and more importantly, hurt the company’s bottom line.
sagefrog
APRIL 2, 2024
While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
SendX
OCTOBER 23, 2024
Email marketing remains a cornerstone for generating high-quality leads in today's fast-paced digital landscape. However, with inboxes overflowing, it’s imperative to adopt the right strategies to capture attention and convert prospects into loyal customers. In this comprehensive guide, we will explore ten actionable email marketing lead-generation strategies designed to attract, engage, and convert your audience.
Marketing Insider Group
OCTOBER 7, 2024
Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.
Vision Edge Marketing
OCTOBER 8, 2024
When Peter Drucker said, “ The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic ,” his message was that relying solely on historical data to plan the future is a mistake. Scanning for signals is one way to support strategic planning , scenario analysis, and future-proofing your company.
Webbiquity
JULY 23, 2024
Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The Forward Observer
JULY 19, 2024
The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage.
markempa
NOVEMBER 8, 2024
In today’s AI-driven, data-saturated marketing world, everyone claims to be “customer-centric.” It’s become the price of entry. But here’s a counter-intuitive truth: The more we think we understand our customers, the more likely we are to misread them completely. The Empathy Illusion Let me share a fascinating study that was mindblowing.
Zoominfo
SEPTEMBER 17, 2024
Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Signal-based selling goes far beyond traditional lead generation or cold outreach leveraging basic intent data. Instead of waiting until buyers are clearly in-market, sales teams now can rely on a layered, AI-fueled analysis of multiple high-value signals to zero
Tomorrow People
AUGUST 27, 2024
Segmentation, targeting, and positioning often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results, such as stagnant growth, poor sales pipelines, high customer churn, and poor ROI. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Trade Press Services Newsletter
NOVEMBER 7, 2024
When was the last time you experienced genuine gratitude at work? If you can’t recall, you’re not alone. Gratitude is often thought of as a personal virtue to practice in everyday life or around holidays. “The practice of expressing gratitude is far more often associated with personal relationships like friendships, partnerships, or family,” says Intelligent Change. “You rarely hear the words ‘gratitude’ and ‘business’ in the same sentence.” A recent study by the John Tem
The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue.
Convince & Convert
SEPTEMBER 28, 2024
Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes.
SendX
NOVEMBER 14, 2024
With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
SEPTEMBER 2, 2024
Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies. Semrush reports that 70% of the companies with the most successful content marketing campaigns measure their content marketing ROI and continually improve their offerings.
Vision Edge Marketing
SEPTEMBER 10, 2024
Most of us would agree a customer-centric value proposition (value prop) is prime material to construct the bridge between your business and customers to achieve long-term sustainable success. But how do you measure and determine its worth? That is the focus of this What’s Your Edge? In this episode, we’ll use the metaphor of building bridges to connect your business with your customers and explore three measures to help determine the impact of your customer-centric value prop.
Webbiquity
AUGUST 20, 2024
It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change. Photo credit: Andrea Piacquadio on Pexels The precise magnitude of the impact that artificial intelligence (AI) results from Google’s Gemini and Bing’s Copilot (or whatever they’ve renamed it by the time you read this) will vary greatly across websites.
The Forward Observer
AUGUST 2, 2024
The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal About the Book Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The Consumer Behaviour Book combines elements of economics and psychology to help you understand how and why consumers behave the way they do.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Contently
SEPTEMBER 18, 2024
A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances. Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.
Zoominfo
OCTOBER 24, 2024
Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions.
Tomorrow People
AUGUST 5, 2024
Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. But if you get it wrong, the effects can be disastrous. This article shares five essential recommendations that all marketers should consider when positioning their products.
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