Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Campaigns that target the consideration stage incorporate continued education but mainly highlight how a company’s offering is different and better solution than its competitors.

Planning 327

Planning Campaigns Advertising Agencies Paid Search Agency 327

Marketing Insider Group

MAY 16, 2023

The only way we can educate large language models about our work is by creating something called content mass with high quality content. When you’re a notable content creator and dedicated to educating your audience consistently, large language models are going to pay attention. How is this even possible, you ask?

SEO 312

SEO Lead Ranking Content PR 312

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? Educational content is helpful content. If you fail to do so or constantly change your brand, you’ll naturally lose trust with existing customers and stall trust-building with prospects. Provide High-Quality Content.

Marketing & Strategy 360

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 360

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Video uploads have increased by 263.4% Moral of the story: your video’s audio can make a major impact on views.

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Statistics Video Marketing High Quality Lead Stats 342

Marketing Insider Group

NOVEMBER 14, 2022

This means you should focus on sharing educational, user-friendly content to ensure your posts are regarded as helpful. Aims to gain search traffic instead of educate visitors. If you’ve already shared unhelpful content in the past, prioritize updating those posts with information that is educational, elaborate and engaging.

Lead Ranking 334

Lead Ranking Lead Scoring High Quality Lead Content 334

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. Educational Resources and Training Lastly, the steep learning curve. The best way to flatten it is through education and training.

Marketing Analytics Tools 317

Marketing Analytics Tools Lead Ranking Privacy Multi-Channel 317

Marketing Insider Group

SEPTEMBER 17, 2020

Both webinars and virtual events can be used to host educational sessions, interviews, product demos, etc. Apart from educational sessions, virtual events can also offer attendees the opportunity to access pre-recorded content based on their preferences. Data Insights & Metrics. Event Platform and Data Security. On-Demand Content.

Webinar Metrics 357

Webinar Metrics Co-Registration Conference User-Generated Content 357

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Continue to Educate Your Audience. Successfully onboarding will help you avoid losing frustrated customers right off the bat.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Marketing Insider Group

JULY 14, 2021

Video is great for B2B marketing because it can be educational without being boring. Both are educational; the main difference between them is the expertise level of the potential buyer. E-books are written for non-experts and include introductory, educational content. E-Books or Whitepapers.

Sales Qualified Leads 363

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 363

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. We’ve found that when your posts are educational and inspiring, your readers are more likely to trust you. Murrow and Walter Cronkite. Credibility is critical for journalistic content marketing.

Top of Funnel 331

Top of Funnel Tips Content High Quality Lead 331

Marketing Insider Group

APRIL 4, 2023

Webinars are one of the best inbound marketing examples you can use to educate and inspire. Provide humorous or educational articles, links, and videos that, you guessed it, add value to the reader. Videos Like other visuals and infographics, people love videos that educate or entertain. Are you noticing a pattern here??)

Inbound Marketing 327

Inbound Marketing Examples Campaigns Planning 327

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

SEPTEMBER 18, 2023

You’d Rather Promote Than Educate Why You Shouldn’t Bother: If your marketing strategy revolves around pushing your products or services onto people who don’t even know they need them, then content marketing isn’t for you. After all, why educate when you can hard-sell, right?

Paid Content 340

Paid Content Content Marketing Planning Work Management 340

Marketing Insider Group

APRIL 28, 2021

Your competitors focus on providing businesses with software geared to their needs, but you notice a lot of schools and other educational institutions among your blog post readers and customer base. Let’s say that you sell software-as-a-service (SaaS). Finally, Refresh Your Content Often.

SEO 361

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Marketing Insider Group

OCTOBER 12, 2021

Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations. They may have had a valuable education, expert mentor, or perhaps just a particularly insightful book. No great marketer ever became great all on their own.

B2B Marketing 362

B2B Marketing B2B Word of Mouth Work Management 362

Marketing Insider Group

JUNE 5, 2023

Instead of creating content that educates just our audiences and SERPs, now we need to educate AI language models, too. In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform.

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

MAY 23, 2021

Having a digital sketch artist illustrate keynotes from live educational sessions could be a great point of entertainment. Create an FAQ page to educate attendees on how to maximize their event experience. This unique idea works for both engagement and making the lessons stick through imagery. Activity-based Gamification.

Tips 359

Tips FAQ Work Management Paid Search Agency 359

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. Do you want to educate your audience, persuade them to take a certain action, or entertain them? Have you avoided common copywriting mistakes ?

Storytelling 337

Storytelling Top of Funnel Content Paid Search Agency 337

Marketing Insider Group

FEBRUARY 14, 2023

The best pieces of content are unique, engaging and educational. This gives marketers a lot of opportunity to educate their audience via content marketing. Whether we’re creating content calendars or writing blog posts , content marketing lets our imaginations do most of the heavy lifting. Content marketing improves SEO and traffic.

Content Marketing 361

Content Marketing Lead Ranking Lead Scoring SERP 361

Marketing Insider Group

APRIL 19, 2023

Informational and educational material nurtures your ideal prospects through the buying cycle. Use it to educate subscribers who need your kind of content, putting your blog information right in their inbox for additional clicks. Blogs and Other Written Content Written content on your website should be the backbone of any marketing.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Marketing Insider Group

OCTOBER 8, 2024

Is your audience responding to humor, inspiration, or educational content? Strive for content that delivers value, whether that’s education, entertainment, or inspiration. Use this data to refine your content creation process. Pay attention to which types of posts get the most engagement.

Social Media 313

Social Media Media Storytelling Content 313

Marketing Insider Group

APRIL 13, 2023

As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. Whichever platforms you adopt, add educational and effective videos and graphics to intrigue your audience. Catchphrases and jingles just aren’t enough anymore.

Relevance 356

Relevance Planning Paid Search Agency Work Management 356

Marketing Insider Group

JANUARY 4, 2021

Jaime has run a successful webinar program at RSM that is both highly scalable (more than 200 webinars per year) and features strong knowledge transfer and value, utilizing Continuing Professional Education (CPE) credits.

Webinar Metrics 356

Webinar Metrics Webcast Digital Transformation Peer-to-peer 356

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Demand Generation Agencies 196

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 196

Marketing Insider Group

JULY 27, 2021

In 2020, AR and VR technology became essential perhaps no place more than in the world of education, where millions of students were faced with learning from home with no notice or time to prepare. Using AR and VR, shoppers can peruse virtual storefronts and displays that mimic real in-person shopping experiences.

Terms and Conditions 363

Terms and Conditions Content Marketing Management Interactive Marketing 363

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. The first step is education. So, how can CMOs become the factor that drives business growth?

Advertising Agencies 363

Advertising Agencies Planning CMO Paid Search Agency 363

Marketing Insider Group

MARCH 16, 2021

It’s relevant, accurate, and compelling, and it educates readers. If you sell direct-to-consumer, or if your product is more of an impulse purchase, or if your product doesn’t require much education from the buyer, than you might be better off buying Facebook ads. Advertising is much different and comes in many forms.

Advertising Agencies 363

Advertising Agencies Advertisements Advertising Paid Search Agency 363

Marketing Insider Group

FEBRUARY 17, 2021

Think about a basic blog post that your team creates to educate readers on your product or service’s pros and cons. One way is by transforming that same information into a tool your target audience can use to educate themselves, learn something new, or do their job better. How will you make your content stand out?

Marketing Agencies 2 363

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 363

Marketing Insider Group

SEPTEMBER 29, 2020

Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog. Lego has tapped into the interest in “educational play” to come up with a fun and inspiring blog showing different ideas for using Duplo blocks. Its design and logo look professional but not corporate.

Paid Search Agency 363

Paid Search Agency Work Management Marketing Management Examples 363

Marketing Insider Group

APRIL 18, 2023

Bowery’s initiative calls for effectively educating and engaging their target audience through content. Publish content that educates and engages your audience. But in order to secure interest, they first need to gain a deep understanding of their audience members. Are you ready to start growing your business with content marketing?

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Act-On

FEBRUARY 16, 2024

A warm lead might receive relevant content such as a case study, a white paper, or other educational content. Launch an educational nurture campaign Have you ever purchased a product, got excited about using it, and immediately run into frustrating roadblocks? You can combat this challenge with educational nurture campaigns.

Lead Nurturing 246

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 246

Marketing Insider Group

FEBRUARY 20, 2023

By educating your audience and offering a practical solution to their problems, you’re likely to increase your company’s content conversion rate. Sharing facts and figures related to your industry will educate your audience and strengthen your reader’s understanding of your company. Share original research.

Conversion Rate 359

Conversion Rate Conversion Content Traffic 359

Marketing Insider Group

SEPTEMBER 8, 2020

Drip Emails That Educate. Educational email drip campaigns are excellent choices for B2B and non-profit organizations. Research that segment’s needs, pain points, and other characteristics. State the goal for your campaign. Create effective content that informs, builds trust, and engages your recipients. it needs to provide value.

Work Management 358

Work Management Examples Paid Search Agency Marketing Management 358