Marketing Insider Group

AUGUST 14, 2024

Subscribers gain access to exclusive content like industry reports, expert advice, and educational webinars that can position businesses as thought leaders and offer valuable networking opportunities. LinkedIn Premium, for example, provides access to exclusive industry reports, expert advice, and educational webinars.

Paid Content 322

Paid Content Social Media Media Lead Ranking 322

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches. Search-friendly blog posts ensure visibility.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Orange Owl Blog

APRIL 7, 2025

Event Marketing Top Must-Attend Education Conferences and Events in Indiain2025 Vivek Goel April 7, 2025 Share : Table of Contents Introduction India’s education sector is evolving rapidly, driven by innovation, policy shifts, and global collaboration.

Conference 52

Conference Education Marketing AI Peer-to-peer 52

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Marketing Insider Group

OCTOBER 21, 2024

Educating yourself on interesting, innovative marketing ideas and trends can send sparks throughout your department. Borrow ideas from other industries Speaking of looking at companies in other fields, stay open to exploring the marketing that’s occurring across all industries and not just yours.

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

The Point

MARCH 24, 2025

Instead of blasting the same promotions or educational content to all customers, marketers should trigger campaigns based on specific customer behaviors and lifecycle stages. Onboarding & Early Adoption New customers require guidance, reassurance, and education to ensure a smooth onboarding experience.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Webbiquity

MARCH 31, 2025

From my perspective, demand generation meant educating decision-makers about the solutions tangible ROI benefits. By creating targeted educational content and using LinkedIn as the primary channel, BMW successfully generated higher levels of interest among potential customers and positioned itself as a B2B automotive thought leader. .”

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Marketing Insider Group

JANUARY 14, 2025

Common ways to segment your audience include: Demographics: This option includes basic information like age, gender, location, income level, and education. Key Segmentation Criteria Once you decide to segment your audience, the next step is developing some criteria.

Social Media 303

Social Media Media Psychographics B2B Thought Leadership 303

SendX

SEPTEMBER 25, 2024

Focus on content: Your content should either educate, entertain or inform. Consistent schedule: Deliver your emails as per the cadence you promised your subscribers. Keep a consistent schedule so people don't miss out on your emails. If it is something you won't find relevant, perhaps your audience will also not.

Newsletter 355

Newsletter Examples Design Open Rate 355

Convince & Convert

SEPTEMBER 14, 2024

To capitalize on this trend, organizations should focus on educating their teams about AI benefits, investing in scalable AI solutions, and fostering a culture of innovation to stay competitive. Tip: Invest in Scalable AI Solutions and Education for Gradual Integration How can you get the ball rolling on using AI in your organization?

Trends 137

Trends Tips Paid Search Agency Planning 137

Convince & Convert

OCTOBER 9, 2024

AI Education is Critical for Leadership and Teams, Not Just Select Roles AI tools can do incredible things, but leadership and teams need to understand the capabilities and limitations so they can continue to experiment and clear up misconceptions that pop up. However, things are moving fast.

Paid Search Agency 161

Paid Search Agency Work Management Planning Marketing Management 161

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

Enterprise Management 128

Enterprise Management Work Management Marketing Management Media 128

B2BMarketing.net

NOVEMBER 25, 2024

Educating wider teams on the value of marketing. Showcase your services and skillsets Create a marketing brochure, showcasing your skills and services to educate teams on when to approach marketing for support. Run internal workshops to educate and inspire. Making sure the goals and priorities stay on track.

Work Management 119

Work Management Tips Planning Marketing Management 119

Webbiquity

FEBRUARY 25, 2025

Consistently delivering value, whether through educational content, exclusive insights, or well-timed offers, builds credibility and encourages long-term engagement. Failure to Build Trust Over Time Recipients open emails from senders they recognize and trust. Emails that go unread are wasted opportunities.

Email Marketing 164

Email Marketing SMS CAN-SPAM Trigger Marketing 164

Trade Press Services Newsletter

AUGUST 1, 2024

Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Operating honestly and with openness creates a sense of reliability and professionalism that resonates with your audience.

Trust Marketing 190

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 190

SmartBrief - Marketing

AUGUST 23, 2024

Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Collaborative efforts in research, education campaigns and policy advocacy can drive systemic improvements in menopause care.

Marketing Management 115

Marketing Management Paid Search Agency Mobile Advertising Marketing & Strategy 115

SmartBrief - Marketing

OCTOBER 30, 2024

Education and training. As more educational resources and training programs become available, this barrier will likely decrease. While challenges such as cost, education and integration remain, the benefits of AI are becoming increasingly apparent. In contrast, those still relying on traditional methods may be slower to change.

Planning 126

Planning Allocation Paid Search Agency Barriers 126

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Top of Funnel 115

Top of Funnel Digital Marketing Funnels Lead Scoring Lead Ranking 115

Vision Edge Marketing

FEBRUARY 18, 2025

Educated customers are easier to deal with, and as a result, we create and deliver a lot of educational content to help our customers prolong the life of their roofs. So, we work very hard to serve as trusted advisors to our customers.

Lead Ranking 196

Lead Ranking Lead Scoring Work Management Ad Building 196

Scoop.it

OCTOBER 24, 2024

Skip the legal jargon and keep it simple by sharing these details about your attorneys: Education: What college did they attend, and where did they attend law school? Instead, share your legal perspective and actionable, helpful, educational information to the reader. Experience: What areas of law do they specialize in?

Content Marketing 106

Content Marketing Planning Content Ideal Customer Profiles 106

Martech

FEBRUARY 4, 2025

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. The types of sites getting more referral traffic from ChatGPT than Google include: OpenAI-related domains, tech and AI-focused platforms.

Traffic 128

Traffic Domain Intent Analysis 128

Oktopost

AUGUST 6, 2024

A bigger bonus is it will be full of valuable, educational content that your audience will love, bringing more attention to your brand. In this episode, he shares how you can take one blog post, podcast episode, whitepaper, or presentation and turn it into multiple social media posts.

Tips 147

Tips Content Social Media Linkedin 147

Marketing Insider Group

MARCH 25, 2025

A brand that values education works well with influencers who provide in-depth reviews. Comments, shares, and meaningful conversations show whether an audience trusts an influencers recommendations. Content style also plays a role. Some influencers focus on humor, while others take an informative or aspirational approach.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226

sagefrog

DECEMBER 3, 2024

Think of it as the foundation—educating your audience, building trust, and positioning your company as the go-to solution. Additionally, demand generation improves sales efficiency by educating and informing prospects, enabling quicker decisions and shorter sales cycles. Demand generation, however, casts a wider net.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Martech

DECEMBER 27, 2024

Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space. Kleven adds: To generate value, CRMs/CSPs will need to be deeply integrated into the customer training tech stack so that customer education data can drive revenue insights.

Brand Identity 113

Brand Identity Branding Allocation Marketing AI 113

Salesforce Marketing Cloud

OCTOBER 8, 2024

For example, they create more financially literate members through gamification or educating members about the benefits of related product offerings to encourage cross-product acquisition, creating more stickiness and greater lifetime value. If they aren’t, inform and educate them about the benefits of membership.

Loyalty 99

Loyalty Ad Building Planning Acquisitions 99

Sprout Social

MARCH 31, 2025

From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement. From K12 to higher education institutions, schools saw more concentrated engagement times on YouTube midweek, on Tuesdays and Wednesdays at midday. Thursdays: 11 a.m.

Youtube 88

Youtube Best Practices Social Media Paid Search Agency 88

sagefrog

DECEMBER 16, 2024

While AI has revolutionized how we create, distribute, and measure content, the core principles of content marketingbuilding trust, educating audiences, and fostering meaningful relationshipsare more relevant than ever. Awareness: At this stage, the focus is on attracting attention and educating potential customers.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. This task is vital to my career.

Marketing AI 126

Marketing AI Examples Planning Case Studies 126

Martech

JANUARY 13, 2025

Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Give consumers the information and more than all-or-nothing options on data privacy.

Privacy 126

Privacy CAN-SPAM Privacy Policies Privacy Protection 126

Oktopost

NOVEMBER 7, 2024

Creating interactive learning experiences : To engage informed buyers, interactive demos and educational content play a powerful role in the buyer journey. Hot Topics Understanding new buyer behaviors : Buyers prefer independent research and content consumption, forcing leaders to rethink their GTM strategies.

Marketing Analytics Tools 145

Marketing Analytics Tools DemandBase Buyer's Journey Transparency 145

markempa

NOVEMBER 14, 2024

Additionally, set up outbound email sequences that provide real value—think educational content, relevant case studies, or exclusive insights. Here’s a simple approach: Ads and Email Sequences : Start with matched ads and educational email sequences targeted to your ABM list.

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing Sales Qualified Leads ABM 120

ClearVoice

NOVEMBER 13, 2024

Here’s how: Market Trends and Analysis: Share economic reports and forecasts, but don’t just inform — educate. Building trust through education includes creating content that addresses common client questions about market performance, regulatory changes, and investment strategies. Performance Metrics: Go beyond the numbers.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96