markempa

NOVEMBER 14, 2024

For account-based marketing (ABM) to succeed, you need a highly targeted list based on your Ideal Customer Profile (ICP). Step 4: Target Your ABM List with Precision Marketing With your curated ABM list in place, the next step is outreach. When targeting high-value accounts, a broad list of generic leads won’t cut it.

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing Sales Qualified Leads ABM 120

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Effective lead generation drives business growth and increases revenue.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 301

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 301

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 301

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist? Table of Contents Getting to the Inbox 1.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. One channel that was popular in the past might not be as effective while others are making more of an impact. Many times, this happens because of which channels are being utilized.

Advertising Channels 111

Advertising Channels B2B Thought Leadership Organization Effectiveness 111

Zoominfo

NOVEMBER 15, 2024

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. Rev Ops and GTM are almost used interchangeably,” Whittaker says.

Marketing Analytics Tools 130

Marketing Analytics Tools Effectiveness Ad Building Practices 130

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing & Strategy 310

Marketing & Strategy Marketing Strategy Work Management Product 310

Marketing Insider Group

DECEMBER 18, 2023

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. You’re not just looking to catch someone’s eye.

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Webbiquity

MARCH 31, 2025

Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is for businesses to establish effective demand generation strategies. ” Businesses leveraging data effectively in demand generation typically outperform those that dont.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Inbox Insight

APRIL 8, 2025

Aligning marketing with the full buyer journey enables companies to nurture prospects effectively, build trust across all stakeholders, and drive long-term customer loyalty. This article explores how to build and optimize your B2B marketing funnel to drive sustainable growth.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Marketing Funnels 52

Marketing Insider Group

AUGUST 26, 2024

Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. What Is Demand Generation?

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Because without a funnel strategy, your social media campaign will just waste time, effort, and resources. But, setting some groundwork is essential before diving into the social media funnel. With over 5.22

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Martech

FEBRUARY 7, 2025

Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. Users in-market for jobs in specific industries. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers.

Paid Content 83

Paid Content Sales Qualified Leads Advertisements Advertising 83

Velocity Partners

JANUARY 16, 2025

In our Big Beautiful B2B Blueprint , we posited that the first step to creating some killer ideas is to forget about the marketing funnel. But B2B marketing is anything but neat. The funnel is a useful concept when it stays in its lane. Gravity doesnt exist in B2B sales and marketing.

Top of Funnel 59

Top of Funnel Marketing Funnels B2B Marketing B2B 59

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a sales pitch that may be premature.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Only B2B

OCTOBER 9, 2024

They are the bubbles on the surface of your marketing feed. Understanding the Concept of a Marketing Qualified Lead A Marketing Qualified Lead is the term for prospects who actively engage with your content and meet specific criteria, indicating they are more likely to become customers. MQL is dead. Not exactly.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience.

Event Marketing 162

Event Marketing Allocation Planning Co-Registration 162

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Webbiquity

AUGUST 22, 2024

Ready to make your email marketing a bit smoother? Here’s a look at eight straightforward strategies that will not only simplify your approach but also level up the effectiveness of your efforts. Conclusion Streamlining your email marketing isn’t about cutting corners. Contributed post. Notice a drop in opens?

Email Marketing 187

Email Marketing Top of Funnel CAN-SPAM Marketing Management 187

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Static funnels fail to provide these early insights, leaving sellers struggling to meet buyers where they are. Sell Smarter.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 173

Paid Content Marketing AI Content Marketing Top of Funnel 173

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 115

Account Based Marketing Ideal Customer Profiles ABM Sales Management 115

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

B2B Marketing 134

B2B Marketing Trends Top of Funnel B2B 134

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Account Based Marketing 135

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 135

Tomorrow People

NOVEMBER 18, 2024

If not, you’re missing out on what 60% of marketers are already seeing , according to Demand Metric. You may invest heavily in sophisticated martech tools to support your ABM campaigns, but without first understanding the unique needs of your target accounts, you’ll struggle to effectively use the tools at your disposal.

ABM 156

ABM Account Based Marketing Budget Programs Intent Data 156

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. For B2B companies, content marketing remains the backbone of effective communication, connecting with decision-makers, addressing complex challenges, and driving sustainable growth.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Top of Funnel 100

Top of Funnel Conversion Cost per Acquisition Lead Ranking 100

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. When implemented effectively, these tools can: Improve Decision-Making: Replace guesswork with data-backed strategies. What is Sales Analytics Software?

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Here are five common content mistakes that kill effectiveness and examples of real-world remedies. Try this : Modern marketing requires a mix of digital and traditional strategies. Top-of-funnel (TOFU): Build awareness. Youre not alone.

Top of Funnel 115

Top of Funnel Digital Marketing Funnels Lead Ranking Lead Scoring 115