Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign.

Top of Funnel 137

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 137

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO 285

SEO Effectiveness Marketing Websites Top of Funnel 285

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content alignment with the buyer journey.

Top of Funnel 265

Top of Funnel ROI Marketing Automation Services Work Management 265

Marketing Insider Group

OCTOBER 18, 2021

But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Your content. Ready to learn how to do it?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. What is Buyer Intent in Content Marketing? Source: HubSpot. Quick Takeaways.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. So how do you actually use content to influence consumer behavior?

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? It’s not the biggest issue, right?

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Top of Funnel Zoominfo Paid Search Agency B2B Thought Leadership 301

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Most marketers already have the experience of adapting quickly to new technologies and changing conditions. Welcome to the Digital Marketing Renaissance.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers.

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Top of Funnel Segmentation Webinar Metrics Cross-Selling 281

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. My own business depends on creating blog content that outranks my competitors. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Instead of this: [link].

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan? Sales Plan Structure.

Sales Management 264

Sales Management Planning Top of Funnel SWOT 264

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei.

Top of Funnel 288

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 288

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. Focus on building value for customers over driving sales. Quick Takeaways.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Marketing Insider Group

OCTOBER 6, 2021

Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Funnel Marketing Strategy.

Top of Funnel 55

Top of Funnel Lead Scoring Lead Ranking SEO 55

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 317

Paid Content Distribution Cost Per Thousand Cost Per Click 317

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 287

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 287

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. Quick Takeaways. What do they want?

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. The average B2B buyer interacts with a brand 36 times before purchasing a product or service. With a carefully crafted demand generation strategy that cost-effectively gets high-quality leads into your sales funnel.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Increase CLTV.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. Only content can do that for you.

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Webbiquity

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. You might start by creating a “Five tips to…” post with seven slides, where the first slide teases the contents of the carousel. And you can do it all directly on your mobile device.

Top of Funnel 188

Top of Funnel Effectiveness B2B Business 188

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Great SaaS blogs have a personality that makes technical content approachable. Maintaining timely content is essential in the SaaS industry where products change often.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 319

Top of Funnel Marketing Strategy Marketing & Strategy Planning 319

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona.

Social Media 363

Social Media Top of Funnel Social Marketing Marketing & Strategy 363

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S. Source: Pew Research.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age.

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Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead 320

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 304

AIDA Lead Ranking Top of Funnel Marketing AI 304

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

InsightSquared

MAY 6, 2020

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization. Activity Effectiveness.

Efficiency 295

Efficiency Effectiveness Top of Funnel Work Management 295

Act-On

APRIL 29, 2024

And the more data you have, the more effective your lead scoring will be. Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. You can also use lead scores to deliver more relevant and targeted marketing campaigns. As Suzy Balk, Sr.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239