Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Zoominfo

SEPTEMBER 9, 2021

Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals.

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Zoominfo Enterprise Management Work Management Marketing Management 52

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Marketing and innovation produce results; all the rest are costs.'”

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Enterprise Management Work Management Marketing Management Marketing Automation Services 239

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

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Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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Planning Analytics Enterprise Management Work Management 352

Webbiquity

NOVEMBER 20, 2023

AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. The Dates: November 20-27.

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Enterprise Management Marketing Management Budget Programs Software 210

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

MARCH 2, 2021

Take a look at payment processing technology reviews and you can see why they are so popular amongst enterprises. And in this fast-paced world, solutions that are quick, secure, and efficient are imperative for customer satisfaction, financial security, and business efficiency. All Shopify plans have monthly terms.

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Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype? HubSpot ).

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Marketing AI Enterprise Management Stats Marketing Management 251

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market.

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Martech

NOVEMBER 21, 2024

.” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. Something was in the air.

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Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. And, how do you know which vendor to go with? Our marketing campaigns are inefficient. What don’t you have?

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Enterprise Management Marketing Management Marketing Automation Services Vendors 111

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. What Is an Enterprise Marketing Strategy? Manage competing internal goals.

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Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Who uses content creation software?

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Lead Ranking Lead Scoring Enterprise Management Marketing Management 166

Webbiquity

DECEMBER 1, 2020

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. What is B2B Influencer Marketing?

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Enterprise Management B2B Marketing Work Management Marketing Management 284

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

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Enterprise Management Marketing Management Sales Qualified Leads Software 130

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Too early, and everyone wastes time.

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Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

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Martech

DECEMBER 15, 2023

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. Marketing automation makes tasks like email marketing and social media posting efficient and scalable.

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Marketing Automation Services Enterprise Management Budget Programs Work Management 131

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) improve to achieve the desired result in a more efficient way?

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Lead Ranking Lead Scoring ROI Enterprise Management 300

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

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InsideView Enterprise Management Top of Funnel Tools 264

Biznology

SEPTEMBER 21, 2020

The success of companies like Facebook, Amazon, Apple and other digitally-enabled enterprises has encouraged many businesses to seek similar agility through Digital Transformation. Organizations aim to rapidly respond to market opportunities and demands? The result is agility, but the price is managing continuous change.

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Digital Transformation Enterprise Management Work Management Marketing Management 197

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. Benefits & Challenges Of Enterprise Lead Generation. There are a host of benefits to closing an enterprise deal.

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Enterprise Management Lead Generation Lead Ranking Lead Scoring 189

Martech

JUNE 4, 2024

The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications. The news for marketers comes with the CX initiative. Consumer Insights.

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Zoominfo

AUGUST 27, 2020

So let’s say you want to target larger enterprises in the US. Territory maps enable management to configure driving routes and evaluate sales performances. Growth enablement: Forecasting market changes and adjusting sales strategies are done with complete sales territory views. Sales Territory Mapping Software and Solutions.

Enterprise Management 264

Enterprise Management Marketing Management Zoominfo Budget Programs 264

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. No other account managers have the same treatment.

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Account Based Marketing Enterprise Management Work Management Marketing Management 246

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 221

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

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Marketing AI Statistics Enterprise Management Work Management 247

Zoominfo

JANUARY 23, 2021

With the help of this article, you can get your reps on a prospecting schedule, automate efficient processes and hone your prospecting efforts to ignite your sales process. That starts with your ideal customer p ersona (ICP) — a representation of the person whose business needs fit your product or service. .

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Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 318

Enterprise Management B2B B2B Thought Leadership SMB 318

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

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Efficiency Enterprise Management SMS Work Management 127

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

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Marketing AI Enterprise Management Work Management Marketing Management 130

SendX

AUGUST 13, 2020

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

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Work Management Budget Programs Enterprise Management Tools 195

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

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Trends Planning Paid Search Agency Enterprise Management 364

Martech

MAY 3, 2024

This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI. Centralized efficiency with the customer success workspace. Automated user management in workflows.

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Enterprise Management Work Management Marketing Management Allocation 128

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. billion in 2020 to $14.9

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Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue). They are wrong!

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