Webbiquity

MAY 11, 2021

Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? Who are they?

Efficiency 305

Efficiency Paid Search Agency Companies B2B 305

Zoominfo

OCTOBER 24, 2024

With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software? The downside? We’ve compiled this list of top tools to help you navigate your drive for AI-assisted sales satisfaction.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.

Social Media 269

Social Media Work Management CRM Marketing Management 269

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? That frustrated Mark Osuna Senn as he browsed online publications, so he decided to create a solution.

Enterprise Management 342

Enterprise Management Work Management Marketing Management Marketing Automation Services 342

Webbiquity

AUGUST 22, 2022

Data mapping—matching fields from one database to another—is the first step in data management tasks, such as data integration and data migration. That makes data mapping a critical first step in a number of different analysis processes, which is why software must be chosen with care. Image credit: Desola Lanre-Ologun on Unsplash.

Marketing Management 51

Marketing Management Analysis Software Amazon 51

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Work Management 338

Work Management Marketing Management Marketing Automation Services Paid Search Agency 338

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Planning 317

Planning Event Marketing Marketing Plans Work Management 317

Marketing Insider Group

AUGUST 24, 2020

Knowing exactly what content you’ll be creating for the next 365 days helps you to plan more efficiently and ensures you never waste time trying to think up what to write about next. Quick Takeaways: Brainstorming your content ideas in advance is more productive and efficient than thinking up one idea at a time. and so on….

Enterprise Management 357

Enterprise Management Work Management Marketing Management Content 357

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Webbiquity

NOVEMBER 25, 2024

Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? It’s rated one of the easiest services to use, and provides unlimited backup storage.

Marketing Automation Services 188

Marketing Automation Services Work Management Marketing Management Budget Programs 188

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. How Can Marketers Use Content Aggregator Services? The result? What Is Content Aggregation, Anyway?

Aggregators 316

Aggregators Work Management Marketing Management Service 316

SendX

AUGUST 27, 2020

A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them. RingBlaze Source: RingBlaze A comprehensive business phone system is a must when it comes to good customer service.

Marketing Automation Services 370

Marketing Automation Services Marketing Management Tools Customer Satisfaction 370

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Automated paid media is essential for staying competitive, offering significant advantages in efficiency, personalization, and cost-effectiveness. You’re not alone. Enter automated paid media.

Advertising Agencies 316

Advertising Agencies Advertising Advertisements Automation 316

Marketing Insider Group

AUGUST 4, 2020

As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. As an argument, he pointed out that their version was a quality control program, aimed at serving the management. It’s also an integral part of effective project management, Agile or not. Kick off a new improvement project.

Planning 363

Planning Lead Ranking Work Management Marketing Qualified Leads 363

Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. Movie studios conduct extensive market and customer research to gain insights into audience trends. You decide with data.

Work Management 231

Work Management Marketing Management Customer Satisfaction Lead Ranking 231

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. The best digital marketing tools we use: DivvyHQ.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 171

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 171

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 300

Marketing Budget Enterprise Management Sales Management Work Management 300

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Zoominfo

DECEMBER 6, 2024

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Proactive Customer Service : Reach out with targeted messages to prevent cart abandonment and increase sales.

Marketing Management 130

Marketing Management Software Zoominfo Multi-Channel 130

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. What Are Sales Acceleration Platforms?

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 352

Planning Analytics Enterprise Management Work Management 352

Webbiquity

NOVEMBER 20, 2023

AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. The Dates: November 20-27.

Enterprise Management 210

Enterprise Management Marketing Management Budget Programs Software 210

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 321

Marketing AI B2B Marketing Planning Work Management 321

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. The Complete Guide to Managing an Ecommerce Blog.

eCommerce 295

eCommerce Work Management Marketing Management Lead Ranking 295

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Scalability: Solutions that grow with your business, adapting to evolving requirements.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Webbiquity

AUGUST 30, 2023

Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand. This post outlines the stages of the customer lifecycle and the best strategies for how to manage each stage. An efficient way to learn about customer satisfaction is through surveys.

Ideal Customer Profiles 256

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 256

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. And, how do you know which vendor to go with? Our marketing campaigns are inefficient. What don’t you have?

Enterprise Management 114

Enterprise Management Marketing Management Marketing Automation Services Vendors 114

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298