SendX

APRIL 19, 2024

One often overlooked tool that can provide a significant boost to brick-and-mortar businesses is email marketing. With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy.

Email Marketing 351

Email Marketing Tips Marketing & Strategy Creativity 351

SendX

MARCH 13, 2024

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

Advertising Benchmark 322

Advertising Benchmark Email Marketing Marketing Campaigns 322

SendX

APRIL 22, 2024

Know why the smartest way to overcome that and to sell more books is leveraging email marketing. Discoverability is a top challenge for authors these days.

Email Marketing 374

Email Marketing Marketing 374

SendX

APRIL 25, 2024

It's time to take control and give your salon's revenue with a strategy that's been tried and tested: email marketing. Are you tired of watching your profits get snipped away by high overhead costs and inconsistent client bookings?

Email Marketing 357

Email Marketing Marketing & Strategy Cost Marketing 357

SendX

APRIL 16, 2024

The question is are you using your email marketing platform to increase Shopify sales? If you’re on Shopify, odds are you’ve got making money on the brain. If not, you’re leaving money on the table as the saying goes.

Email Marketing 376

Email Marketing Marketing 376

SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 327

Advertising Benchmark Email Marketing Deliverability Domain 327

SendX

DECEMBER 21, 2023

You send an email, your recipient clicks a link, and you get paid. That’s the power of email marketing for affiliate marketers. Is there anything more enjoyable than quite literally getting paid to send a simple piece of correspondence to your audience?

Email Marketing 243

Email Marketing Marketing & Strategy Marketing Strategy Marketing 243

SendX

SEPTEMBER 20, 2024

In the dynamic realm of digital marketing, a meticulously crafted email marketing funnel is not just an asset—it's a necessity. This comprehensive guide will equip you with cutting-edge strategies to construct a high-performance email funnel that drives measurable results.

Marketing Funnels 195

Marketing Funnels Top of Funnel Email Marketing Digital Marketing Funnels 195

SendX

MARCH 21, 2024

Understand the transformative power of emojis in email marketing, and how these tiny digital expressions are strategic tools that can amplify your message.

Email Marketing 383

Email Marketing Examples Marketing Tools 383

SendX

DECEMBER 14, 2023

Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.

Blogger 395

Blogger Email Marketing Marketing & Strategy Marketing Strategy 395

SendX

MARCH 19, 2024

This means they know a great online deal when they see one and are unlikely to be impressed by outdated email marketing tactics. Generation Z is filled with tech-savvy, native web users. They’re also a growing demographic.

Tactics 325

Tactics Email Marketing Best Practices Demographics 325

SendX

MARCH 5, 2024

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.

Email Marketing 221

Email Marketing Automation Tools Trigger Marketing 221

SendX

FEBRUARY 19, 2024

Email marketing is a powerful tool to reach your target audience and drive conversions, but only if it's used effectively. Are you a roofing business looking to boost your customer base and sales?

Email Marketing 320

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 320

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. But email still converts better.

SMS 307

SMS Advertising Benchmark Email Marketing eCommerce 307

Act-On

NOVEMBER 8, 2024

The holidays are the busiest time for email marketers and 2024 is going to be no different. At that same time we need to remember that our subscribers are being inundated with holiday emails as well. Understanding users’ inboxes are busier – what’s the best, most efficient time to send your email?

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. Most email clients don’t display the address until the recipient opens the email.

Email Marketing 245

Email Marketing Practices Deliverability Best Practices 245

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246

Act-On

JULY 1, 2024

Are you struggling to break through the inbox noise and generate real leads with your email marketing? In today’s competitive landscape, crafting effective email campaigns can be challenging. Deliver with confidence: Master the art of email deliverability to ensure your messages land directly in inboxes.

Email Marketing 130

Email Marketing Deliverability Open Rate Marketing Automation Services 130

Webbiquity

AUGUST 22, 2024

Ready to make your email marketing a bit smoother? Knowing who they are beyond just names and email addresses—like what they love and need—can seriously power up your campaigns. Craft Compelling Content Alright, let’s talk about your email’s soul—the content. Contributed post. Your subject line? Notice a drop in opens?

Email Marketing 174

Email Marketing Top of Funnel CAN-SPAM Marketing Management 174

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 180

ROI Email Marketing B2B Marketing Marketing Automation Services 180

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Act-On

FEBRUARY 1, 2024

When it comes to email marketing tips, there are a few things that we have all been told to do. When’s the best time to send an email? Email marketers have strong opinions on these questions. Click to read Email Marketing Myths Debunk’d After extensive tests, see what we uncovered. Take a look!

Email Marketing 130

Email Marketing Opinions Marketing Design 130

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 345

Email Marketing Personalization Psychographics Marketing & Strategy 345

Martech

NOVEMBER 15, 2024

Organization develops professionalism and that professional glow rubs off on your email program. It persuades others that email should be respected. Email has always been perceived as a lightweight operation that anybody can do. ” He looked at me in disbelief and said, “You own email. “I have to go look.”

Email Marketing 104

Email Marketing Organization Marketing Analytics Tools Tips 104

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 98

Small Business Marketing Marketing AI Email Marketing Campaigns 98

Martech

NOVEMBER 18, 2024

Many marketing teams are missing out because they think that conversion rate is just one metric. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. Enter ‘email list growth conversion rate.’

Conversion Rate 82

Conversion Rate Email Marketing Conversion Landing Pages 82

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Privacy 114

Privacy Email Marketing B2B Thought Leadership Thought Leadership 114

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. Buckle up, email geeks.

Email Marketing 102

Email Marketing Practices Personalization Best Practices 102

CopyBlogger

MARCH 14, 2024

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

Email Marketing 121

Email Marketing Tips ROI Marketing 121

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111