Webbiquity

FEBRUARY 25, 2025

Hitting send doesnt mean your email will be opened, let alone read. Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience. Emails that go unread are wasted opportunities.

Email Marketing 164

Email Marketing SMS CAN-SPAM Trigger Marketing 164

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 131

Email Marketing Planning Tips Paid Search Agency 131

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. And yet, working in marketing requires knowing what matters and why. And yet, working in marketing requires knowing what matters and why. They need better filters.

Webinar Metrics 122

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 122

Martech

NOVEMBER 15, 2024

Organization develops professionalism and that professional glow rubs off on your email program. It persuades others that email should be respected. Email has always been perceived as a lightweight operation that anybody can do. ” He looked at me in disbelief and said, “You own email. “I have to go look.”

Email Marketing 128

Email Marketing Organization Marketing Analytics Tools Tips 128

Act-On

NOVEMBER 8, 2024

The holidays are the busiest time for email marketers and 2024 is going to be no different. At that same time we need to remember that our subscribers are being inundated with holiday emails as well. Understanding users’ inboxes are busier – what’s the best, most efficient time to send your email?

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Email: Business email address Sign me up! Dig deeper: Email marketing strategy: A marketers guide 2.

Email Marketing 107

Email Marketing Phishing CAN-SPAM Domain 107

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Dont forget, iOS 18 affects any one using Apple Mail on their iPhone, iPad or Mac, regardless of email domain.

Marketing AI 112

Marketing AI Privacy Protection Email Marketing Planning 112

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Marketing AI 98

Marketing AI Email Marketing Deliverability Click Rate 98

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

SendX

SEPTEMBER 25, 2024

Table of Contents What is an Email Newsletter? How To Measure The Success Of Your Email Newsletter? How to Create an Email Newsletter Subscribers Want to Read What Is a Good Average Open Rate for Email Newsletters? FAQs What is an Email Newsletter? How To Measure The Success Of Your Email Newsletter?

Newsletter 355

Newsletter Examples Design Open Rate 355

SendX

OCTOBER 25, 2024

And when I am talking about selecting the best font for email marketing, it is the Typeface and not the Font. What is the right font for your email marketing campaigns? After that, you will be able to choose the best font for your emails. Where to Find Free Fonts for Your Email Marketing?

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. However, 72% of marketers don’t track the return they’re gaining through this channel.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 301

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Enterprise Management 313

Enterprise Management Work Management Marketing Management Budget Programs 313

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing AI 309

Marketing AI Marketing Automation Services Marketing Automation Work Management 309

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Here are seven ways you can focus your efforts in each stage of the marketing funnel.

Top of Funnel 187

Top of Funnel Marketing Funnels B2B Sales Paid Content 187

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Webbiquity

JANUARY 28, 2025

According to recent research from Litmus, 62% of email marketers spend two weeksor even longercrafting a single email campaign. And 23% of teams manage up to five emails in production at any given time. Put another way: email production is anything but fast. What Are Modular Email Templates?

Template 143

Template Product Lock-In Email Campaigns 143

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Organization 321

Organization Media Cost Per Click Brand Identity 321

Webbiquity

NOVEMBER 25, 2024

Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace?

Marketing Automation Services 198

Marketing Automation Services Work Management Marketing Management Budget Programs 198

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can integrate these surveys into your websites and apps or send them via email.

Ethics 316

Ethics Customer Satisfaction Privacy Marketing Management 316

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Marketing Insider Group

AUGUST 7, 2024

The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management. Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 301

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 301

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Emphasize Authenticity in Messaging Gen Z highly values authenticity and can spot marketing that lacks a meaningful message from a mile away.

B2B Marketing 282

B2B Marketing Peer-to-peer B2B Ethics 282

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Marketing Insider Group

SEPTEMBER 9, 2024

Image Source Awareness: This is where potential customers first discover your product or service through marketing and advertising efforts. The profitability of a sales funnel is crucial for business success because it ensures the money you spend on marketing and outreach results in sufficient sales and revenue.

Top of Funnel 316

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 316