Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now
Litmus
JUNE 8, 2021
Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Is the open rate dead?
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