markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
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Marketing Insider Group
JANUARY 26, 2021
Traditional Marketing Channels. Traditional marketing methods have been a staple in the industry for decades and most are still in use. Direct mail, event marketing, television spots, and print advertising are still a core focus for many marketers. Either way, web design is 100% worth the investment every time.
Contently
AUGUST 15, 2017
In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. But that doesn’t mean B2B events aren’t affected by the digital revolution. Data and ROI.
The Point
JUNE 27, 2018
When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Take the invitation below from the folks at eMarketer. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.
The Point
MAY 10, 2011
Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events.
ClearVoice
SEPTEMBER 4, 2020
Content marketing statistics for SEO. eMarketer ). eMarketer ). Content marketing statistics for local search. eMarketer ). Nearly 3 in 4 marketers believe their efforts on social media are effective or very effective. eMarketer ). Content marketing statistics for video. eMarketer ).
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