Zoominfo

OCTOBER 24, 2024

With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software? The downside? We’ve compiled this list of top tools to help you navigate your drive for AI-assisted sales satisfaction.

Marketing AI 130

Marketing AI Enterprise Management Work Management Marketing Management 130

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Salesforce Marketing Cloud

OCTOBER 29, 2024

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Enterprise Management 69

Enterprise Management Work Management Service Knowledge Base 69

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. These are the very basics of technology management; it’s mind boggling.

Enterprise Management 103

Enterprise Management Marketing Management Vendors Marketing AI 103

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities.

Enterprise Management 113

Enterprise Management Marketing AI Work Management Marketing Management 113

Sana Commerce

AUGUST 19, 2024

When it comes to selecting an enterprise e-commerce platform, the decision is crucial for long-term success. Two prominent options in the market are SAP Commerce Cloud and Sana Commerce Cloud, each offering unique strengths and capabilities. We’re not trying to be everything to everyone. Sana Commerce Cloud is built for agility.

Enterprise Management 98

Enterprise Management Marketing Management CMS Development Lock-In 98

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Customer Experience Matrix

JUNE 17, 2019

None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Webbiquity

JULY 8, 2024

When launching a business-to-business (B2B) enterprise, one of the crucial decisions you’ll face is choosing the right legal structure. Flexible Management: Unlike corporations, LLCs have fewer formalities in terms of governance, allowing for more flexibility in management structure and decision-making processes.

Enterprise Management 168

Enterprise Management Marketing Management Business B2B 168

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Vendors 91

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

Enterprise Management 130

Enterprise Management Marketing Management Sales Qualified Leads Software 130

CMSWire

JANUARY 30, 2024

Discover insights into 19 DAM solutions included in Gartner Peer Insights. Continue reading.

Digital Asset Management 122

Digital Asset Management Enterprise Management Gartner 122

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Monthly fee?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Zoominfo

FEBRUARY 2, 2021

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. What is Enterprise CRM? Enterprise vs. SMB CRM Systems.

Enterprise Management 290

Enterprise Management Digital Asset Management Paid Search Agency Marketing Automation Services 290

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Marketing Insider Group

OCTOBER 6, 2020

Facing increased competition in their sector, senior executives at an alcoholic beverage company were considering taking their marketing department Agile. Part of what they were considering was using marketing as the leading edge of a larger Agile transformation throughout the organization. The Agile Transformation that Wasn’t.

Enterprise Management 268

Enterprise Management Work Management Marketing Management Planning 268

Martech

SEPTEMBER 20, 2024

One of your vendors will suffer a data breach. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

Enterprise Management 72

Enterprise Management Work Management Marketing Management Vendors 72

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Get the daily newsletter digital marketers rely on.

Enterprise Management 83

Enterprise Management Marketing Management Vendors RFP 83

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 325

Enterprise Management Digital Asset Management Work Management Marketing Management 325

TrustRadius Marketing

JULY 10, 2022

Corporate learning management systems allow companies to effectively train new hires, maintain compliance, and provide professional development opportunities. Given that SaaS products at the enterprise level come with an extremely hefty price tag, selecting the right one is vital. ” What do Enterprises Need From an LMS?

Enterprise Management 98

Enterprise Management Budget Programs Training Course 98

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level. Jump ahead: What is Community Management Software? Managing multiple accounts from a single dashboard.

Enterprise Management 62

Enterprise Management Marketing Management Marketing Automation Services Budget Programs 62

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software?

Enterprise Management 95

Enterprise Management Work Management Software Service 95

Webbiquity

NOVEMBER 20, 2023

AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. The Dates: November 20-27.

Enterprise Management 207

Enterprise Management Marketing Management Budget Programs Software 207

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

Work Management 94

Work Management Enterprise Management Digital Asset Management Marketing Management 94

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

TrustRadius Marketing

MAY 31, 2022

For enterprises looking to maintain a strong competitive advantage, marketing intelligence becomes indispensable. This data is crucial for formulating business strategies or developing a marketing strategy. The software below is specifically designed to achieve growth at the scale enterprises expect.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

TrustRadius Marketing

OCTOBER 27, 2022

Voice over Internet Protocol ( VoIP ) is an affordable online communication software that allows users to utilize an internet signal to manage multiple communication capabilities. Enterprise organizations have hyper-specific needs to get the most out of this essential type of software. VoIP For Enterprises.

Enterprise Management 52

Enterprise Management Work Management Budget Programs Click Rate 52

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Who uses content creation software?

Lead Ranking 169

Lead Ranking Lead Scoring Enterprise Management Marketing Management 169

Martech

JUNE 4, 2024

The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications. The news for marketers comes with the CX initiative. Consumer Insights.

Enterprise Management 100

Enterprise Management Marketing Management Conference Paid Search Agency 100

Sprout Social

DECEMBER 29, 2022

If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. The benefits of project management software. monday.com.

Enterprise Management 107

Enterprise Management Work Management Budget Programs Marketing Management 107

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. And, how do you know which vendor to go with? Our marketing campaigns are inefficient. What don’t you have?

Enterprise Management 77

Enterprise Management Marketing Management Marketing Automation Services Vendors 77

Oktopost

DECEMBER 16, 2020

To achieve sustainable business success, you need a marketing funnel that finds, acquires, and converts leads. For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. The solution? Why You Need Lead Generation Software.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing Automation Services 99

Oktopost

NOVEMBER 20, 2024

In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. What is social media reputation management? Socrates was very savvy about reputation management for a garrulous guy in a toga. Social media reputation management tools can help you cover all your customers’ platforms.

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. The new solution is currently in private preview for BigQuery users.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Google 107

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 143

Work Management Enterprise Management Marketing Management Marketing Automation Services 143