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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). New Consumer Rights and PII Concepts.

Privacy 93
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Data Privacy (Archive)

The Customer

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. 14 min Does Strong Data Privacy Make for Stronger Security? Here’s why.

Privacy 52
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2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. Here’s why: European and American philosophy around privacy and individual’s rights are very different.

Privacy 26
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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AI in Regulatory Compliance: Meeting Legal Standards in Written Content

Acrolinx

For enterprises, especially those producing large amounts of written content using generative AI, maintaining ethical and legal Artificial Intelligence (AI) usage is essential — not just for following rules, but for safeguarding trust and avoiding significant risks. What’s AI regulatory compliance? AI regulation in the U.S. In the U.S.,

Ethics 52
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Benefits of Democratizing AI for Businesses

Valasys

Moreover, it addresses ethical considerations, ensuring responsible AI usage. Ethical considerations in AI democratization Upholding ethical principles in AI development and deployment, such as transparency, accountability, and privacy protection.

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Why the FTC’s stand on hashing is a wake-up call for digital advertisers

Martech

Adopting a comprehensive privacy strategy at this point will aid in enhancing preparedness for any upcoming laws or guidelines. The FTC’s latest statement reinforces the need for continuous innovation in how data is managed and protected. Moving forward, methods must be technically sound and legally and ethically robust.