Ethics RFP ROMI Search Engine Marketing 
Anteriad
APRIL 25, 2023
Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Search engine marketing (SEM) Similar to SEO (below), SEM is a broader term and focuses more on gaining traffic to a website through non-organic methods, including paid advertising.
Anteriad
APRIL 25, 2023
Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Search engine marketing (SEM) Similar to SEO (below), SEM is a broader term and focuses more on gaining traffic to a website through non-organic methods, including paid advertising.
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