Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Driving seminar and webinar attendance. Inviting and following up on trade show attendees. Validating direct marketing lists.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Jack reviewed the book in last month.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events? Leverage past archived and recorded (archived) events with email links.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Zoominfo

OCTOBER 5, 2021

While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products. Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 130

Activities Brand Identity Branding Sample 130

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Read More] Tracked on October 20, 2006 at 06:34 PM » Who is responsible for lead generation - Marketing or Sales?

Lead Qualification 120

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 120

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Add Some Marketing Magic. Do It Again. There’s power in numbers. Reach out to people indirectly as well.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. And virtual events are only a little better.

Intent Data 52

Intent Data Event Marketing Intent Planning 52

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Adobe Experience Cloud Blog

JULY 12, 2011

Every working day marketing executives need to juggle a dizzying array of programs and activities to reach target customers across a broad range of online and offline channels. From social media and other web channels, to email, direct mail, advertising, city tours, events, trade shows, webinars, and seminars.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Think about your last trade show or live seminar. Serious props go out to a marketing team that can execute such an event.

PR 48

PR Salesforce.com Multi-Channel Planning 48

SpotMe Blog

DECEMBER 20, 2021

They are the very heart and soul of any event, in-person or virtual. Without an engaged audience, there would be no great concerts, no life-changing conferences, and no business-expanding seminars. And how do you get them to attend your event? This is true in real life and virtual conferences, trade shows, and other events.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

SalesIntel

OCTOBER 17, 2024

Alicia is a board director for Gates Industrial Corporation, a leader in industrial and commercial manufacturing, and Rainfocus, a leading event marketing technology company. Alicia has a BA in Marketing and Mass Communications from Lycoming College, where she focused on International Marketing, Public Relations, and Advertising.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64

Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.

Event Marketing 190

Event Marketing B2B Marketing Planning Webinar Metrics 190