Marketing Insider Group

NOVEMBER 12, 2019

What does this have to do with events? Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 279

Trends Marketing AI Co-Registration Merchandising 279

Marketing Insider Group

FEBRUARY 12, 2020

2019’s event included workshops and sessions on using data, cybersecurity, social media, automation, presentations, business culture, and more. HCI Learning and Leadership Development Conference. The aim is to develop attendees’ leadership skills, including creative thinking, coaching, and communication with actionable strategies.

Conference 53

Conference Thought Leadership Enterprise Management Work Management 53

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 242

B2B Thought Leadership B2B Marketing Planning Top of Funnel 242

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Influitive

MARCH 7, 2019

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

B2B Marketing 203

B2B Marketing B2B Marketing Features 203

Marketing Insider Group

MARCH 23, 2020

For me that includes: Content Marketing articles 1x per week. Marketing Strategy articles 1x per week. Event marketing , or employee activation articles 1x per week. In the end, what we found works the best is consistently publishing content on a few key themes.

Lead Scoring 363

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 363

Marketing Insider Group

MAY 5, 2021

Offer prizes for attendees to win after engaging with online content throughout the event or participating in live Q&As or workshops. You have plenty of options for engaging your audience and keeping their attention throughout your event. Consider Facilitating a Hybrid Event.

Planning 351

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 351

markempa

JANUARY 6, 2014

But, content marketing is the entire experience of your customer across your customer-facing brand touchpoints. In that context, content marketing can include social, video, mobile, customer service, sales, event marketing and even the products and services customers buy from you.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Ahrefs

DECEMBER 17, 2024

It wasnt just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday. Before that, we ran online webinars, networking meetups, panel … Read more ›

Event Marketing 64

Event Marketing Cost Conference Webinar Metrics 64

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Webbiquity

SEPTEMBER 26, 2023

Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Don’t Be Afraid to Make Mistakes.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers.

Case Studies 54

Case Studies Case Study Studies Work Management 54

Onalytica B2B

NOVEMBER 22, 2018

For example, communicate and work with your content marketing team to co-create content with influencers, your events marketing team to invite relevant influencers to events and your product team on new product releases.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Insider Group

DECEMBER 10, 2019

Or, if you’re looking for a speaker with expertise in content marketing and business-building workshops, get in touch with our team today. The post How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event) appeared first on Marketing Insider Group.

Conference 225

Conference Best Practices Digital Transformation Paid Search Agency 225

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing. One-on-one events.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 99

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 99

Hubspot

FEBRUARY 9, 2021

A seminar is an event that's focused on educating people, whether it's your customers or employees. It's similar to a conference or a workshop. A seminar is usually a short event, while a conference might be a several-day event with multiple speakers. Sometimes these events can even be formal if you'd prefer.

Advertising Agencies 100

Advertising Agencies Conference Webinar Metrics Buzz 100

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Brandpoint

NOVEMBER 10, 2020

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. How’s your event marketing going? Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning Conference 149

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Marketing Tactics to Use in Place of Events.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. View all Digital Summit event locations here. . Here are the highlights from the 2018 event. B2B Marketing Exchange. Why attend: More than 1,000 participants in 2018, with more than 85 workshops and case study sessions. Location: Portland.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

SmartBrief - Marketing

OCTOBER 21, 2024

That way, you will have all the say in the experience, and you can make the event completely about your brand’s values and mission while being able to engage with potential customers directly. Your event is focused on marketing your business.

Ideal Customer Profiles 92

Ideal Customer Profiles Business Bundling Loyalty 92

Orange Owl Blog

AUGUST 1, 2024

Event Marketing 10 Things B2B Businesses Must Do To Maximize ROI From Physical Events Ricky Davis August 1, 2024 Share : Table of Contents Physical marketing events offer B2B businesses unique opportunities to engage directly with prospects, showcase their offerings, and build lasting relationships.

ROI 52

ROI B2B Business Merchandising 52

markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

Salesforce Marketing Cloud

JUNE 21, 2022

And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. What’s an event without fun?! .”

Planning 98

Planning Lead Ranking Lead Scoring Business 98

markempa

AUGUST 17, 2007

Send personalized one-to-one emails with links to: by-lined articles, blog posts, relevant third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived events, research reports, blogs, success stories, case studies, videos, podcasts, and website content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Biznology

MARCH 28, 2013

Event marketing, such as trade shows and conferences, where you can not only kick off relationships with new prospects, you can also convey your expertise through speaking engagements. Telephone calls, using the same lists, when the list owner gives you permission to call. You can comment below, or you can take issue with me in person.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

markempa

MAY 9, 2006

Then commit to closing-the-loop on each marketing investment which includes all sales leads. Ive conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Create In-Person Events. Event marketing is another initiative that can seem expensive. Again, instead of hiring out pricey venues, simply get together with other organizations in your market/region and put on a networking event together. This should be the philosophy you use in all of your traditional media.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vision6

DECEMBER 17, 2020

Professional conferences and tradeshow events tend to be quite pricey so it’s no wonder many of your potential prospects are still sitting on the fence, weighing up the pros and cons. If you want to sell your event, start building your case in your event marketing emails by: Breaking down the cost.

Email Marketing 98

Email Marketing Planning Tips Urgency Marketing 98

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Need help with a marketing plan?

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

OCTOBER 31, 2022

Dig deeper: What is marketing operations and who are MOps professionals? Develop a one-day workshop for marketing and IT that talks through just the language of the two groups. For example, IT learns the acronyms in marketing (CMS, CTA, PPC, SEO).

Work Management 116

Work Management CMS Development Paid Search Agency Lead Ranking 116