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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) and grassroots and event marketing (2.8). Media Planning and Buying’ and ‘Public Relations,’ meanwhile, also ranked as relatively low in importance for future marketing according to the respondent base.”.

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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Event Marketing branding event marketing sponsorships trade show'

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Event marketing (live, virtual, and hybrid).

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Five Whys of Digital Marketing

Webbiquity

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy.

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

was digital marketing and social media. Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) and grassroots and event marketing (2.8). At the top of the list (5.3) were also on the list. At the bottom of the list were media planning and buying (2.9)